Draft:Dan Noma Jr.

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Dan Noma Jr.

Dan Noma Jr. (born October 4, 1981, Utica, New York) is an American real estate entrepreneur, designated broker, and former collegiate golfer. He is the CEO and founder of Easy Street Offers, a Cash Offer Marketplace that helps investors grow their SFR portfolio and agents close deals at record speed based in Scottsdale, Arizona. He is the founder and former designated broker of Venture REI—a real estate brokerage and investment firm based in Scottsdale, Arizona—that specializes in investor-focused acquisitions, renovations, rentals, and sales. Noma is also the creator of iReal Estate Pro, a certification program designed to educate realtors on working with institutional investors and navigating the evolving iBuyer landscape.

Early Life and Education

Born into a real estate legacy—his father was a builder and developer—Noma was immersed in the industry from an early age.. He graduated from Hamilton High School in Chandler, Arizona, earning four letters in golf, achieving three-time Player of the Year honors, and joining the National Honor Society. Noma accepted a golf scholarship to the University of Hawaiʻi at Mānoa, competing at the Division I level during the 2000–01 season. He later transferred to Arizona State University, where he earned bachelor’s degrees in business and political science.

Business Career

Founding Venture REI & Brokerage Expertise

Building on his early investments at age 18 and a six-year tenure at Arizona Best Real Estate, Noma founded Venture REI. As designated broker, he specializes in serving institutional investors, including private equity firms, hedge funds, and publicly traded companies acquiring single-family rentals off-market.

The firm has achieved:

• Over 50,000 rental properties acquired and 3,000 flips completed over 16+ years 
• 4,600+ investment transactions across Arizona and Nevada in 2023 alone 
• Expansion from 11 core markets into 40 U.S. states 
• A strategic partnership with Fidelity National Financial to launch Easy Street Offers, a tech-enabled acquisition platform in Q4 2023 

Venture REI offers a full-service process: underwriting, market modeling, acquisition, due diligence, transaction management, renovation oversight, leasing, property management, and disposition.

Entrepreneurial Thought Leadership

Noma emerged as a recognized thought leader through multiple podcast appearances. On the Sisu HQ “Grit” podcast, he urged realtors to adopt data-driven strategies and anticipate market shifts, emphasizing consumer urgency during COVID-era uncertainty. He also appeared on Kevin Kauffman’s “Next Level Agents”, where he shared how he developed iReal Estate Pro and leveraged iBuyer relationships to add value.

He advocates that agents should embrace, not fear, iBuyer models:

“Why Dan saw iBuyers as an opportunity and not a threat…” 

Easy Street Offers

In 2023, Dan Noma Jr. co-founded and launched Easy Street Offers (ESO), a technology-enabled real estate platform designed to streamline off-market acquisitions for both institutional buyers and investor-focused agents. Created in partnership with Fidelity National Financial, the platform offers real-time property valuation, underwriting, and transaction management tools for residential investment properties.

Easy Street Offers was developed in response to shifts in the post-2022 housing market, where cash investors increasingly sought simplified and efficient access to deals. Noma identified a market opportunity to support agents by providing a centralized interface where they could submit listings for cash offers, while also representing buyers looking to acquire undervalued or off-market inventory at scale. This dual-sided functionality—agent submissions and buyer representation—became the foundation for ESO’s agent program, now known as Agent Pro.

The platform integrates features such as automated underwriting, investor matching, and performance tracking, which Noma has described as creating a “flywheel of deal flow” for agents. It initially launched in Arizona and Nevada, with plans to expand into more than 40 states by late 2025, as part of a national institutional deployment strategy.

By 2024, ESO had been adopted by thousands of agents and investment groups across multiple markets. The system became a key element of Noma’s broader mission to modernize the logistics of single-family rental (SFR) investing, offering a consistent pipeline for capital-backed buyers to transact with higher velocity.

Noma regularly shares updates and behind-the-scenes insights about Easy Street Offers through his podcast Behind the Doors and via webinars for real estate professionals nationwide.

iReal Estate Pro Certification

In 2019, Noma launched iReal Estate Pro (iRep)—the first systematic certification program tailored to educating agents on working with institutional and iBuyer models. As of late 2024, over 3,000 agents across 35 markets have been certified. The program trains agents on leveraging technology, underwriting, and client-consumer psychology to compete effectively in modern transaction spaces.

Property Management Innovation

Founded in 2017, under Venture REI’s umbrella, the property management division oversees approximately 600 properties in Maricopa County. Built to serve investor-clients end-to-end, this operation provides stable revenue, data-driven portfolio optimization, and service scalability.

Community Involvement and Recognition

Noma is active in non-profits and community organizations, including the Boys & Girls Club, ASU Alumni Association, Sun Devil Athletic Club, and St. Vincent de Paul. He has earned accolades:

• Ranked among the Top 5 residential agents in Arizona by the Phoenix Business Journal 
• Named a 40 Under 40 by the Southeast Valley Regional Association of Realtors (2013, 2014) 

Poker Face: Mindset + Strategy

What sets Noma apart is his dedication to both personal and market mindset. On podcasts, he described working with a mindset coach and studying consumer psychology to develop tailored messaging and build trust in uncertain markets. He advises agents to remove friction from transactions through clarity, safety, and transparency.

Media Appearances Video on YouTube

This featured episode highlights how Noma leveraged the rise of platforms like Zillow in Phoenix to create new business frameworks and opportunities.

Personal Life

Residing in Scottsdale, Arizona, Noma is a father to triplets born circa 2016–17. When not managing his business, he pursues golf—playing tournaments and club events—spends time in his northern Arizona cabin, and travels

Behind the Doors

In October 2024, Dan Noma Jr. launched the weekly podcast Behind the Doors alongside co-host Marvin Crues, Senior VP of Sales & Support at Easy Street Offers. The show delves into the behind-the-scenes strategies and innovations reshaping the residential real estate landscape. It offers actionable insights for real estate agents, investors, and industry professionals.

Podcast Format & Focus

The episodes cover diverse topics—from 1031 tax exchange strategies and direct-mail marketing to proptech adoption, risk management, and contractor negotiation. Through interviews with experts like Stephen Decker, Alex Arguelles, Kevin Kauffman, and others, the hosts explore tools, mindset, and market tactics to empower listeners.

Professional Reception

Rated 5.0 on Apple Podcasts, Behind the Doors has been praised by Kevin Kauffman:

“Brilliant Minds in RE… Insights from them and guests make this a must listen to show for anyone in or interested in real estate.” 

Accessibility

Episodes are available on major platforms:

• Spotify: Behind the Doors (Dan Noma Jr. & Marvin Crues) 
• Apple Podcasts: Behind the Doors (Dan Noma Jr. & Marvin Crues) 

The podcast has released over 70 episodes as of July 2025, averaging 21 minutes each, and continues to publish semi-weekly. It serves as an extension of Noma’s mission to educate agents and investors in navigating evolving market dynamics and institutional partnerships.

External Links

• LinkedIn – Dan Noma Jr.
• Venture REI
• iReal Estate Pro
• Behind the Doors on Spotify
• Behind the Doors on Apple Podcasts