Zott (dairy company)
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Native name | Zott SE & Co. KG |
|---|---|
| Company type | Societas Europaea |
| Industry | Food processing |
| Founded | Mertingen, Germany (1926) |
| Founder | Anna and Balthasar Reiter[1] |
Number of locations | Sales in 75 countries |
Key people |
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| Products | Dairy products |
| Revenue | 865 million euro (2016) |
Number of employees | 3,000 (2017) |
| Website | zott-dairy |
Zott is a European dairy company founded in Mertingen, Germany in 1926.[2][3][4][5] Zott produces dairy products including milk and cheese, cream, yogurt and desserts. Its brands include Monte, Jogobella, Zottarella, Sahne-Joghurt and Bayerntaler.
Zott is one of the larger dairy companies in Europe[6] and one of the leading dairy producers in Poland, manufacturing 951 million kg of milk with sales of €865 million in 2016 while employing 3,000.[7]
A wood-chip heat power station supplies the plant in Mertingen (Germany) with energy.[8]
In 2012 Zott obtained the license to use the "GM-free" label for the brands Zottarella and Bayerntaler.[9][10][11]
Advertising
[edit]The company regularly engages celebrities for as advertising. In the past, Maxl Graf and Roberto Blanco have appeared in advertisements. In 2010 the company recruited the German goalkeeper René Adler and his brother Rico for several commercials of the brand Monte.[12] In 2013 Zott changed the brand ambassadors for Monte to windsurfing world champion Philip Köster and his sister Kyra.[13] In Poland volleyball star Bartosz Kurek introduced Monte Cherry and Monte Crunchy. That was the second time Bartosz advertised for Zott Monte.[14] In Hungary musician Csaba Vastag has been the brand ambassador for Zott Monte since 2013.[15]
Awards
[edit]- 2013: Zott was awarded 11 times in a row for the PriMax of German Agricultural Society (DLG).[16]
- 2014: Zott was awarded for the fifth time with the national prize by the German Federal Ministry of Food and Agriculture (BmEL).[17]
References
[edit]- ^ Zott: History, June 8th 2015
- ^ FoodBev: Company, March 5th 2014
- ^ Bloomberg: Company profile, March 5th 2014
- ^ Google Books: The European Directory of Consumer Brands and Their Owners, March 11th 2014
- ^ Google Books: Applied Evolutionary Economics and the Knowledge-based Economy, March 11th 2014
- ^ Zott Website (German):Factsheet (DE)[permanent dead link], March 4th 2014
- ^ datamonitor.com: Dairy Food in Poland to 2014 Archived May 3, 2014, at the Wayback Machine, March 11th 2014
- ^ Dairy sustainability initiative: Steam from biomass: wood-chip heat power station - Germany Archived May 4, 2014, at the Wayback Machine, March 11th 2014
- ^ topagrar.com: GMO-free seal for Zottarella and Bayerntaler, retrieved on July 29, 2014
- ^ topagrar.com: Ohne Gentechnik-Siegel fuer Zottarella und Bayerntaler. Retrieved 29 July 2014
- ^ ohnegentechnik.org: Ministerin Aigner wuerdigt Engagement der Genuss-Molkerei Zott Archived 2016-03-03 at the Wayback Machine. Retrieved 29 July 2014
- ^ W&V: Monte: Neue Zielgruppen mit René Adler Archived 2019-10-06 at the Wayback Machine. Retrieved 12 March 2014
- ^ markenartikel-magazin.de: Zott Monte startet mit neuer Werbekampagne durch. Retrieved 12 March 2014
- ^ pahnke.de: Pahnke Markenmacherei schickt erneut Spitzensportler für Zott Monte in den Supermarkt Archived 2016-04-20 at the Wayback Machine. Retrieved 2 April 2014
- ^ monte.com: [1]. Retrieved 23 July 2014
- ^ b4bschwaben.de: Ausgezeichnete Desserts. Retrieved 5 March 2014
- ^ BWagrar.de: Bundesehrenpreis for Zott, retrieved on July 29, 2014
External links
[edit]
Corporate Site
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