Wurafadaka
| Company type | Private company |
|---|---|
| Industry | Fashion |
| Founded | 24 November 2014 |
| Founder | Tijesuni Omotoyosi Simire |
| Headquarters | Lekki, Lagos, Nigeria[1] |
Area served |
|
Key people |
|
Number of employees | 200+ |
| Website | wurafadakaglobal |
Wurafadaka, is a Nigerian fashion house established in 2014. Its headquarters is in Lekki, Lagos. The brand's product line includes accessories, clothing and footwear.[2][1]
History
[edit]Wurafadaka, which means "Gold" and "Silver" in Yoruba language was founded by Tijesuni Omotoyosi Simire and was launched in November 2014. A few years after its establishment, the director married Adedamola Tijesuni Simire and he relocated from Europe to Nigeria together with his spouse to open the clothing brand's office in Ilorin.[1]
Between 2014 and 2020, Wurafadaka has expanded nationwide with over 100 employees and stores within Kwara State, Abuja, Delta State, and Ogun state. In February 2023, Wurafadaka expanded its reach abroad by launching a new international branch in British Columbia and Canada.[3]
In 2023, Wurafadaka was listed among the 5 Emerging Nigerian fashion brands to watch by Nigerian Online and Print newspaper, Nigerian Tribune.[4]
In 2024 Adedamola Tijesuni-Simire, the wife of the founder was appointed as the new CEO of Wurafadaka based on her expertise in business administration and project management.[5] Also Osunbayo Paul Taiwo was appointed as General Manager for its Nigeria region.[6]
At its 10th anniversary, in November 2024, WuraFadaka hosted 150 fashion business owners and entrepreneurs on a masterclass committed to empowering young entrepreneurs and driving the fashion industry forward across the nation. The Masterclass was held at WuraFadaka Fashion Institute, a Division situated in Ilorin, Nigeria.[7][8]
In February 2025, the clothing brand opened an additional centre in lekki phase 1, Lagos officially naming it as the brand’s headquarters.[1] Wurafadaka provides a 24 hour production timeframe of customized outfits and delivery service for there customers, also offers online ordering and purchases of products services across various E-commerce channels.[9][3]
Over the years, Wurafadaka’s Fashion Institute has trained various interested individuals on the discipline of sewing unisex wears, training over 1,000 individuals with a 99% success rate. Wurafadaka officially partnered with DHL to offer delivery of its products internationally, with a three days delivery duration for clients orders outside Nigeria.[9]
Services
[edit]Wurafadaka Specializes in Ankara, Adire, Kampala, Lace, Aso-Oke. Also modern outfits including customized T-shirts, Polo, shorts, trousers, skirts, gowns, bespoke suits, Agbada, senators, Iro and Buba. Wurafadaka brand deals on customized traditional and cooperate wears for both genders and various ages.[10][9]
References
[edit]- ^ a b c d Odule, John. "Wurafadaka Opens Bespoke Fashion Branch in Lekkki, Lagos". This Day. Retrieved 5 March 2025.
- ^ Abiodun, Alao. "Wurafadaka launches in Nigeria with innovative approach". The Nation Newspaper. Retrieved 25 May 2015.
- ^ a b Opeyemi, Samuel (26 December 2024). "WURAFADAKA expands reach in Lagos and abroad". PM News Nigeria. Retrieved 26 December 2024.
- ^ Arogbonlo, Israel (25 February 2023). "Five emerging Nigerian fashion brands to watch in 2023". Nigerian Tribune. Lagos: Tribune Online.
{{cite web}}: CS1 maint: date and year (link) - ^ "Wurafadaka appoints Adedamola Tijesuni-Simire new CEO, inaugurates board". Vanguards News. 2 September 2024. Retrieved 2 September 2024.
- ^ "Wurafadaka appoints Osunbayo Paul as general manager, Nigeria". Vanguards News. 24 March 2025. Retrieved 27 March 2025.
- ^ Abisola, Shojobi. "WuraFadaka, Nigerian Fashion Brand Hosts Fashion Business Owners". Independent News Nigeria. Retrieved 25 February 2025.
- ^ "WÚRÀFÀDÁKÀ hosts over 150 fashion business owners in Ilorin".
- ^ a b c Olamide, Peter (27 February 2025). "WuraFadaka, DHL partner for global deliveries". Vanguard News. Retrieved 27 February 2025.
- ^ Olayemi, Peter. "Wurafadaka brand integrates traditional, creative elements in fashion designs". The Guardian Nigeria News. Retrieved 2 February 2017.