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Roberto Forzoni
Roberto Forzoni


Roberto Forzoni is a renowned performance psychologist and global speaker, celebrated for his work with elite athletes and teams across a broad range of sports. With a career spanning over 25 years, Forzoni has played a pivotal role in enhancing psychological performance and well-being at the highest levels of competition, including World and Olympic Champions, Premier League footballers, professional tennis players, and Heavyweight boxing contenders. Career in Performance Psychology Forzoni has become a sought-after expert in the world of elite sport, particularly renowned for his strategic psychological interventions that have enabled top-level athletes to achieve world-class success. His approach focuses on improving mental resilience, focus, and performance under pressure.

Football

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Roberto primary focus in sport was in professional football as a First Team Coach under Steve Coppell[1][2] at Crystal Palace FC[3][4], Brentford[5] [5] and Brighton & Hove Albion FC[6], where he integrated psychological principles into the team's performance and training routines. He has worked extensively across Premier League clubs, supporting both individual players and teams including a remarkable period at West Ham United where they achieved the greatest escape from relgation battle in the Premier League history worlking alongside players sush as Dean Ashton[7][8][6][9] and Rob Green[10]The club turned teh season around from a 23% points return to 78% to win seven ut of their last nine games. Roberto authored the Offical Football Association Guide to Psychology for Football [11]

Tennis

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One of his most notable contributions was in the world of tennis, where he was National Psychology Manager fr the Lawn Tennis Association (2007-2009)[12] working with Andy Murray[13][14][15], serving as his psychologist during the formative stages of Murray's professional career[16][17][18][19][20][20]. Forzoni also played a key role in the early success of Laura Robson, supporting her during her historic Junior Wimbledon title win. During this time, Forzoni formed "Team Murray", an innovative support team that laid the foundation for how modern professional tennis players manage their off-court support systems. This blueprint became a model adopted by other players and federations. He also worked with many of the country's elite players like Josh Goodahll[21] James Ward ad Dan Evans

Boxing

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In heavyweight boxing, Forzoni provided psychological coaching to Dereck Chisora[22] ahead of his world heavyweight title fight against Tyson Fury. His work in combat sports emphasises the mental fortitude required to perform under the extreme pressure of title fights.[23]

Athletics and Olympic Sports

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Forzoni's expertise extends to athletics, where he has worked with Olympians such as Harry Aikines-Aryeetey, Jeanette Kwakye[23], Ashleigh Nelson, and Ashley McKenzie (Judo). His guidance has helped athletes prepare for and succeed at European, Commonwealth, and Olympic levels.

Speaker and Consultant

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Beyond sport, Forzoni is a prominent global speaker, delivering keynotes and workshops on performance psychology, well-being, and leadership. His clients span sport, business, and education, and he is recognised for translating complex psychological concepts into practical tools for high performance.[24][5][25][26][27][28][29][25][excessive citations]

Magic and mindreading

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In addition to his work in psychology, Forzoni is a skilled magician and Member of The Inner Magic Circle with Gold Star, an honour reserved for a select group of elite performers. He performs regularly at high-profile events, combining psychological insight with sleight-of-hand and mentalism to entertain audiences across the UK and internationally. He is resident magician at The Ned in London.

Broadcasting

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Forzoni has also worked in broadcasting as the presenter of a weekly soul music show. He has hosted his show on Solar Radio[30] every Friday from 1–3 PM for over ten years, curating classic and contemporary soul, jazz-funk, and rare groove tracks. His programme has built a loyal following among fans of soulful music in the UK and beyond

References

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  1. ^ "Coppell plays mind games". The Argus. 2003-03-10. Retrieved 2025-07-30.
  2. ^ "Brentford emerge from shadows". 2001-11-29. Retrieved 2025-07-30.
  3. ^ "Roberto Forzoni: The man who revolutionised Palace's changing room - News". Crystal Palace F.C. 2020-03-11. Retrieved 2025-07-30.
  4. ^ "Hear former Palace coach Roberto Forzoni's insight at Business Club - News". Crystal Palace F.C. 2020-02-27. Retrieved 2025-07-31.
  5. ^ a b c Tomas, Jason (2002-08-31). "Brentford joy". The Guardian. ISSN 0261-3077. Retrieved 2025-07-30.
  6. ^ a b "Albion get a wake-up call". The Argus. 2003-08-02. Retrieved 2025-07-30.
  7. ^ "Opportunity knocks for Dean". Mail Online. Retrieved 2025-07-30.
  8. ^ Ogden, Mark (2007-09-17). "Dean Ashton is worth the wait". The Telegraph. Retrieved 2025-07-30.
  9. ^ Cross, John (2007-09-16). "West Ham 3-0 M'boro". The Mirror. Retrieved 2025-07-30.
  10. ^ Forzoni, Roberto (2010-06-13). "Rob Green will bounce back". The Guardian. ISSN 0261-3077. Retrieved 2025-07-30.
  11. ^ Cale, Andrew; Forzoni, Roberto (2004). The Official FA Guide to Psychology for Football. Hodder & Stoughton. ISBN 978-0-340-81601-1.
  12. ^ STMS (2008-09-05). "LTA Sports Science & Medicine Conference". STMS Tennis Medicine. Retrieved 2025-07-31.
  13. ^ "Murray may 'lose it' in final - psychologist". ESPN.com. 2016-01-30. Retrieved 2025-07-31.
  14. ^ "Andy has cure for summertime blues". The Standard. 2012-04-13. Retrieved 2025-07-31.
  15. ^ Murray, Andy (2009-11-05). Coming of Age. Random House. ISBN 978-1-4070-1268-1.
  16. ^ "Fairy tale of New York supplies latest chapter in Murray's rise". The Independent. 2008-09-08. Retrieved 2025-07-30.
  17. ^ "Andy has cure for summertime blues". Mail Online. Retrieved 2025-07-30.
  18. ^ "Murray aims to float like a butterfly". Mail Online. Retrieved 2025-07-30.
  19. ^ York, Mark Hodgkinson in New (2007-08-28). "Andy Murray forehand is back in business". The Telegraph. Retrieved 2025-07-30.
  20. ^ a b "Murray sees his psychologist to beat injury fear". Mail Online. Retrieved 2025-07-30.
  21. ^ "BBC - Jonathan Overend: Lloyd looks for Davis Cup X Factor". www.bbc.co.uk. Retrieved 2025-07-30.
  22. ^ Roberto (2022-12-05). "DERECK CHISORA". Roberto Forzoni. Retrieved 2025-07-31.
  23. ^ a b Roberto Forzoni (2018-11-06). Boxing Commonwealth Games. Retrieved 2025-07-30 – via YouTube.
  24. ^ "Roberto Forzoni". Raise the Bar. Retrieved 2025-07-30.
  25. ^ a b Delgado, Kasia (2020-10-13). "The psychology of cheating in sport and why athletes often risk it all". The i Paper. Retrieved 2025-07-30.
  26. ^ Taylor, Louise (2011-09-16). "Fernando Torres – what's gone wrong with him at Chelsea?". The Guardian. ISSN 0261-3077. Retrieved 2025-07-30.
  27. ^ staff, Telegraph (2011-01-04). "Power Balance come clean and offer refunds after admitting wristbands do not enhance performance". The Telegraph. Retrieved 2025-07-30.
  28. ^ Hodgkinson, Mark (2010-10-15). "Power Balance bracelets: source of energy or just a gimmick?". The Telegraph. Retrieved 2025-07-30.
  29. ^ Bierley, Steve (2007-08-29). "Sharapova sparkles on return to the New York catwalk". The Guardian. ISSN 0261-3077. Retrieved 2025-07-30.
  30. ^ "Roberto ForzoniJuice | Solar Radio". solarradio.com. Retrieved 2025-07-31.