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Arkia, or Arkia Israeli Airlines Ltd in full, but painted up as arkia
A number of airlines around the world identify themselves, and their aircraft, in a similar way i.e. with one or more leading lowercase letter(s). Examples include Allegiant Air (allegiant), EasyJet (easyJet), and a long established Israeli airline, Arkia (arkia)
In most cases they have been set-up here on Wikipedia with a leading capital, to satisfy MOS:TMLOWER
It might be too early to claim airHaifa fails WP:COMMONNAME, because this airline is very young, however a Google search today (10 Feb 2025) typically returns Air Haifa.
Whilst the visible face of Air Haifa i.e. on their website, obviously promotes their brand-image, it is impossible to ascertain what their own legal position is because their site doesn't provide an english version of their legal pages such as "Terms & Conditions" etc; https://www.airhaifa.com/