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Sid Ramnarace

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Sid Ramnarace
Ramnarace at the 2024 Independent Art Fair opening reception at Spring Studios in New York City.
Alma materCleveland Institute of Art
OccupationIndustrial Designer • Consumer Strategist
Known forFord Mustang
Cuisinart
Aston Martin Project Vantage Concept
Ford 24.7 [1]
Savora[2]
Videri[3]

Sid Ramnarace is a Canadian-born American designer,[4] and consumer strategist who has worked with the Ford Motor Company, in Dearborn, Michigan, United States, and has designed automobiles, furniture, jewelry, textiles, glassware, and home decor.[5][6]

Background

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At the age of 12, he submitted letters to Chuck Jordan at General Motors and Jack Telnack at Ford in the hope of receiving advice on landing a job as an automobile designer.[7] Based on the reply from those letters, Ramnarace subsequently enrolled at the prestigious Brooklyn Technical High School, majoring in Industrial Design.[8] He went on to study at the Cleveland Institute of Art, where he graduated with a degree in industrial design, studying under design pioneer, Viktor Schreckengost.

Career

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Automotive and Transportation

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After a brief stint at General Motors as a contract designer, Ramnarace began at Ford working at Ford's Global Design Center and developed textiles, color and trim for the Ford Explorer, Ford Prodigy[9] and 24.7 show car concepts,[10] where he worked under VP of Design J Mays and Chief Designer Laurens van den Acker.

He has contributed to automobile interiors and exteriors including the Ford Edge and Lincoln MKX, Ford Flex, Ford Thunderbird[11] and most notably, the 5th generation Ford Mustang which was cited as one of the most iconic cars of the last 20 years.[12]

IoT and Media Technology

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New York City Metropolitan Transit Installation at Grand Central–42nd Street station Subway Station in 2019

In 2019, Ramnarace became EVP at Videri, an early-stage IoT and media technology firm, responsible for the development and implementation of addressable displays, cloud distribution, engaging content capabilities, and a unique app-enabled infrastructure. Through a partnership with the New York Transit Authority and Outfront Media, the firm implemented a strategic deployment of its ON Smart Media platform,[13] throughout the New York City Subway system and subsequently to stadiums[14] retail environments[15] and public spaces around the world.[16][17]

Consumer Goods

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International Housewares Association Trade Panel 2015

In 2021, following the acquisition of Conair Corporation by the New York-based private equity firm, American Securities,[18] Ramnarace joined to lead a brand and product revitalization for Cuisinart.

Partnering with international product development and innovation firms,[19] Harman,[20] Karim Rashid, Inc. alumnus, Steve Cozzolino,[21] Ramnarace launched the One Cuisinart Strategy to promote the brand globally.[22][23] Ramnarace worked extensively with members of the CMA in Asia to promote trade, focusing on emerging technologies and manufacturing expertise.[24][25][26]

In 2022, Ramnarace led an effort with the executive team from American Securities to engage Berlin-based MetaDesign,[27][28] part of the Publicis Groupe in a strategic redesign of the Cuisinart brand experience. Subsequently, agency partners Publicis Sapient[29][30] were brought in to manage a comprehensive redesign of the brand e-commerce and web experience based on the work done by Ramnarace and MetaDesign.

Ramnarace has also spent time teaching at his alma mater as well as appearing as a guest speaker at the University of Michigan Ross School of Business at the MBA in Marketing program.[31]

Selected projects

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  • Ford Thunderbird (11th Generation)
    Ford Thunderbird (11th Generation)
  • Ford Mustang (5th Generation)[32]
    Ford Mustang (5th Generation)[32]
  • Ford Edge
    Ford Edge
  • Lincoln MKX
    Lincoln MKX
  • Ford Explorer (3rd Generation)
    Ford Explorer (3rd Generation)
  • Ford Prodigy Concept
    Ford Prodigy Concept

References

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  1. ^ https://www.slashgear.com/1497906/why-fords-247-concepts-were-ahead-of-their-time/
  2. ^ https://www.core77.com/posts/24545/international-home-housewares-show-2013-savora-qa-with-sid-ramnarace-24545
  3. ^ https://www.prnewswire.com/news-releases/outfront-media-partners-with-videri-to-introduce-new-digital-display-platform-300005955.html
  4. ^ "International Home + Housewares Show 2013: Savora: Q+A, with Sid Ramnarace". Core77. Retrieved 15 May 2013.
  5. ^ "Ramnarace Gilles Cufflinks=Design Spotter". Retrieved 26 January 2009.
  6. ^ "1000 Product Designs: Form, Function and Technology from Around the World - Eric Chan".
  7. ^ "Ford renews design links with The Cleveland Institute of Art". Car Design News. Retrieved 2 May 2002.
  8. ^ https://www.flickr.com/photos/36063280@N02/22881303919/in/photostream/
  9. ^ "Prodigy Points Way To Ford's Future". EV World. Retrieved 16 March 2008.
  10. ^ "Ford 24-7 Design Review". Car Design News. Archived from the original on 27 January 2007. Retrieved 18 May 2007.
  11. ^ "John Phillips: Capturing the Allure of Ginger". Car and Driver. Retrieved 15 August 2014.
  12. ^ "25 Most Iconic Cars of the Past 20 Years". Businessweek. Archived from the original on May 27, 2009. Retrieved 16 February 2010.
  13. ^ https://www.prnewswire.com/news-releases/outfront-media-rolls-out-on-smart-media-platform-at-turnstyle-columbus-circle-300254397.html
  14. ^ https://www.redbullmediahouse.com/en/about-us#:~:text=Red%20Bull%20Media%20House%20is,films%20from%20around%20the%20world.
  15. ^ https://videri.com/#:~:text=%E2%80%9CVideri%20now%20gives%20us%20the,Director%2C%20Marketing%20Culture%20and%20Learning
  16. ^ https://www.digitalsignagetoday.com/companies/media/videri/
  17. ^ https://fox2now.com/business/press-releases/ein-presswire/668495439/lago-innovation-fund-expands-its-reach-in-b2b-technology-space-with-20mm-in-growth-capital-for-videri/
  18. ^ https://www.wsj.com/articles/american-securities-to-buy-hair-dryer-appliance-maker-conair-11615579456
  19. ^ https://www.expstrategist.com/experience-innovation-projects
  20. ^ https://www.huemendesign.com/index.html#work
  21. ^ https://www.cozzolinostudio.com/news/2023/12/5/idsa-designer-spotlight-interview
  22. ^ https://members.asicentral.com/news/newsletters/promogram/may-2022/lapine-acquired-by-adm-group/
  23. ^ https://www.american-securities.com/en/companies/conair
  24. ^ https://www.prnewswire.com/news-releases/cuisinart-launches-soho-collection-to-make-mornings-easier-302215971.html
  25. ^ https://www.prnewswire.com/news-releases/cuisinart-introduces-limited-edition-caskata-collection-301904001.html
  26. ^ https://www.prnewswire.com/news-releases/cuisinart-introduces-new-indoor-pizza-oven-301919562.html
  27. ^ https://metadesign.com/en/work/cuisinart
  28. ^ https://www.mynewsdesk.com/red-dot-design-award/pressreleases/metadesign-is-red-dot-agency-of-the-year-2022-3316116
  29. ^ https://www.publicisgroupe.com/sites/default/files/press-releases/2024-02/CP_Resultats_FY2023%20GB.pdf
  30. ^ https://www.lizziecalo.com/cuisinart
  31. ^ "Past Speakers". YaffeCenter. Archived from the original on 7 January 2009. Retrieved 15 May 2008.
  32. ^ Lingeman, Jake (December 9, 2013). "Facts and Figures on America's First Pony Car". Autoweek: 29.
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