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Sabor de Mel

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Sabor de Mel
Genre
Created byJorge Andrade
Directed byRoberto Talma
Starring
Opening theme"Tantas Palavras", by Chico Buarque
ComposersDominguinhos
Chico Buarque
Country of originBrazil
Original languagePortuguese
No. of episodes95
Production
Production locationSão Paulo
Running time45 minutes
Production companyBand
Original release
NetworkBand
Release4 April (1983-04-04) –
22 July 1983 (1983-07-22)

Sabor de Mel is a Brazilian telenovela created by Jorge Andrade, produced and broadcast by Band from April 4 and July 22, 1983, in 95 chapters. Written by Andrade, with collaboration from Jaime Camargo and Lafayette Galvão, under the direction of Roberto Talma.

It features Sandra Bréa, Flávio Galvão, Raul Cortez, Gianfrancesco Guarnieri, Célia Helena, Eva Todor, Mila Moreira and Françoise Forton in the main roles. It was Andrade's last telenovela before his death on March 14, 1984.[1][2]

Plot

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Laura is a beautiful woman, refined, elegant, mysterious, and calculating. A widow and millionaire, she owns a metalworking company, inherited from her husband, who committed suicide five years earlier to avoid bankruptcy. Since becoming a widow, Laura hasn't fallen in love with anyone. She lives in a bubble, waiting for someone to rekindle her heart.

Alberto is the CEO of Laura's metalworking company. Having been in love with her for years, he becomes the soul of the company to get closer to her. However, he can't win her over, nor decipher some of her mysteries. Who is Laura really? Where is she going? Why does she hide certain facets of her life? Why, young and beautiful, does she reject all men?

Laura piques the curiosity of everyone around her by placing an ad in the newspaper offering 20 million to whoever could solve her riddle: "It didn't exist, but it imprisoned and tortured, poisoned and corrupted, tormented, leading to ignorance and fear. A torture from which man, fulfilling his destiny, freed himself and transcended. An evil dragon that today's youth have defeated with the sword of hope."

The ad sparks the interest of a group of people, from different walks of life and social classes, who begin to interact with Laura.

Like Albertina, a woman divorced from a Portuguese man who sees the money as a way to rescue her daughter, taken by her father; Pedro, a retired factory worker who fights against his family to solve the riddle and ends up falling in love with Laura; Marta, who dreams of traveling the world; and Sérgio, William, and Paulo, university students who want the money for postgraduate studies abroad.

Production

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Start of recording and casts

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The production of the telenovela Sabor de Mel was officially announced in March 1983 by Band (formerly TV Bandeirantes), as part of the network's strategy to strengthen its presence in prime time. Initially conceived with the working title Sabor de Veneno, the plot was renamed Sabor de Mel and assigned to renowned playwright Jorge Andrade, with general direction and production by Roberto Talma.[3]

The pre-production process was swift, and the first cast meeting took place on March 14, 1983, at the station's São Paulo offices. On the same date, the cast was officially introduced to the press. Filming began a few days later, on March 17, under Talma's direction, with the first scenes shot in the studio on Saturday, March 19. Actors Sandra Bréa (recently hired by Band), Raul Cortez, Roberto Orozco, and Ileana Kwasinski participated in the initial recordings. In less than a week, production was already moving along at a rapid pace.[3][4][5]

The cast for Sabor de Mel was considered robust, featuring renowned names in Brazilian drama. Sandra Bréa was chosen to play the protagonist Laura, an enigmatic and determined businesswoman. To embody the character, the actress adopted a striking look, cutting her hair in a Cleopatra style and dyeing it black, demonstrating dedication to the character's aesthetic. Raul Cortez, recently hired by Band, played Alberto, the executive director of the metalworking company Laura presides over. Cortez even moved with his family to São Paulo to dedicate himself full-time to filming.[6][7][8]

Other confirmed roles included Júlia Lemmertz, Zaira Bueno, and Eva Todor, who played Marta. Eva, in fact, accepted Talma's invitation without even reading the synopsis, trusting Jorge Andrade's script. Cláudia Alencar played Tereza and, at the time, was eagerly awaiting her simultaneous debut in both a soap opera and theater. The cast also included Célia Helena, Paulo Autran, Françoise Forton (returning to television), Elias Gleiser (dividing his time between theater and television as the character Pacheco), Gianfrancesco Guarnieri, and even fashion designer Clodovil Hernandes, who was also confirmed as a cast member.[7][9]

Premiere

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The premiere of the telenovela, which would fill the space left by the TV Globo soap opera, Sol de Verão (abruptly ended after the death of actor Jardel Filho), had its schedule adjusted. Initially scheduled to premiere on March 28, 1983, at 8 p.m., the premiere of Sabor de Mel was postponed by a week, with the new date confirmed for April 4. It aired at 7:50 p.m., after the telenovela Campeão, marking Band's return to the 8 p.m. time slot with an original production.[3][10][11][9][1]

By launching Sabor de Mel during this period, Band sought to capitalize on a strategic window in the competition, as Globo was airing a rerun of O Casarão during the time slot, due to the early end of Sol de Verão. This move demonstrated Band's boldness in "going in headfirst" and competing in the prime time slot for Brazilian television drama.[12]

End of filmings and Outcome

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Despite a bold launch campaign and a promising start, with peak ratings of 18 points in IBOPE and around 4 million viewers, Sabor de Mel's success was fleeting. TV Globo reacted quickly to the competition, bringing forward the premiere of its 8pm soap opera, Louco Amor, which resulted in a sharp drop in Band's ratings. The soap's ratings plummeted to critical levels, and the crisis also worsened behind the scenes.[13]

On June 5, 1983, a Jornal do Brasil article denounced the disrespectful way in which Band removed writer Jorge Andrade from the soap opera. Without prior notice, he only learned of the replacement when he arrived at the station to submit new episodes. Andrade was reportedly left waiting for four hours in an anteroom to receive an explanation from director Roberto Talma, behavior that sparked protests in the press, describing it as "dishonest" and "lacking the slightest dignity." On June 9 of the same year, Jorge Andrade confirmed his departure from the production. He revealed that the decision was motivated by the network's pressure to "popularize" the series in light of its low ratings. According to Andrade, Talma suggested the need to "Mexicanize the telenovela." The writer refused, stating, "This is my level of writing, and I won't lower it." Talma reportedly responded, "Nor do we want you to lower your level." The last chapter with text by Andrade was number 54, shown on June 6, 1983. From then on, Lafayette Galvão assumed the authorship of the soap opera.[14][15]

Even with the change of writer and plot changes, the situation was not reversed. On July 10, 1983, due to low ratings, Band decided that Sabor de Mel, originally planned to have approximately 120 episodes, would be shortened. The final episodes were filmed that same week. On July 17, it was announced that Sabor de Mel would be reduced by approximately 100 episodes, ending early at the end of the month. The telenovela's departure was a sad end, following the departure of its original writer and with a modified plot—in Talma's words, "Mexicanized" – it failed to win back the audience. During its four months on the air, the ratings remained between 0.7 and 6.0 points, a performance considered a major failure. The final episode aired on July 30 of the same year, totaling 95 episodes, and was replaced by a rerun of the first season of Os Imigrantes [pt], starting on August 1 of the same year.[16][17][18][13]

Cast

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Actor/Actress Character
Sandra Bréa Laura Lorek
Flávio Galvão Guilherme Pereira
Raul Cortez Dr. Alberto Brandão
Gianfrancesco Guarnieri Pedro Pereira
Célia Helena Isolina Pereira
Mila Moreira Luba Assunção
Françoise Forton Rebeca Brandão
Eva Todor Marta Medeiros
Carmem Silva Jojô Medeiros
Claudia Alencar Tereza Medeiros
Júlia Lemmertz Beatriz Ribeiro
Karin Rodrigues Albertina Ribeiro
Elias Gleizer Pacheco
Mayara Magri Terezinha Pereira
Carlo Briani Sérgio
Giuseppe Oristanio Paulo
Taumaturgo Ferreira William
Cristina Prochaska Ângela Medeiros
Zaira Bueno Flávia Medeiros
Maria Helena Imbassahy Valquiria Guerra
Luiz Serra Humberto Guerra
Ileana Kwasinski Fedora
Roberto Orozco Oliveira
Ivan Lima Afonso
Sônia Samaia Sônia
Neide Giacon Irene
Kiko Guerra Devair

Special appearances

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Actor/Actress Character
Odilon Wagner Samuel Lorek
Clodovil Hernandes Himself

Broadcast

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The telenovela premiered on April 4, 1983, after a one-year hiatus without an eight o'clock soap opera following the sudden removal of Renúncia from the network's schedule. In its first episodes, it demonstrated very favorable ratings for Bandeirantes, reaching 18 points compared to Jornal Nacional and the compact rerun of O Casarão on TV Globo.

The telenovela was rerun between July 17 and October 31, 1989, at 4:30 PM, with 77 episodes, replacing Cavalo Amarelo [pt] and being replaced by the series Casa de Irene [pt].

Soundtrack

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Sabor de Mel (Trilha Sonora Original Nacional)
Soundtrack album by
ReleasedMay 1983[19]
Genre
Length46:25
LanguagePortuguese
Label
DirectorMazzola (artistic director)
ProducerElvio Bombardi

Sabor de Mel (Trilha Sonora Original Nacional) is the soundtrack of the Brazilian telenovela of the same name shown by Band, released in May 1983 by the record label Ariola, under the Disco Ban label (the phonographic label belonging to the broadcaster itself) on LP and cassette, with artistic direction by Mazzola and musical production by Elvio Bombardi, containing songs performed by MPB artists, with Chico Buarque, João Bosco, Milton Nascimento, Elba Ramalho, Alceu Valença, Geraldo Azevedo, Kleiton & Kledir, Gal Costa, Ney Matogrosso, Marina Lima, Tadeu Mathias and MPB4, which played during the scenes of the soap opera and evoke themes of mystery and intrigue, identity, belonging and duality, complexity and delicacy of relationships, freedom and aspiration, intense, instinctive passion, melancholy, hope, dilemmas and uncertainties in love, rebirth and overcoming of pain, intensity and sacrifice of love, expression and emotional autonomy, and the conclusion and renewal of the plot.[19][2][20][21]

Track listing
Side A
No.TitleWriter(s)Artist(s)Length
1."Tantas Palavras" (Opening theme)Chico Buarque5:21
2."Nação"João Bosco4:34
3."Teia de Renda"Milton Nascimento2:40
4."Sete Cantigas Para Voar"Vital FariasElba Ramalho3:07
5."Como Dois Animais"Alceu ValençaAlceu Valença4:04
6."Rasgo de Lua" (Pedro's theme)
Geraldo Azevedo3:11
Side B
No.TitleWriter(s)Artist(s)Length
7."Nem Pensar"Kleiton & KledirKleiton & Kledir3:55
8."Luz do Sol" (Laura's theme)Caetano VelosoGal Costa4:05
9."Tanto Amar"Chico BuarqueNey Matogrosso3:34
10."Emoção" (Tereza's theme)Marina4:08
11."Branco de Alma Negra"Marcos RochaTadeu Mathias2:35
12."Viração"MPB44:28

References

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  1. ^ a b "Sabor de Mel, estréia de amanhã às 20h". Jornal do Brasil (in Brazilian Portuguese) (00356 ed.): 111. April 3, 1983. Retrieved July 31, 2025.
  2. ^ a b "Sabor de Mel". Teledramaturgia (in Brazilian Portuguese). Retrieved July 31, 2025.
  3. ^ a b c "NOVO SABOR: Sabor de Mel - ainda com o título provisório, depois de ter-se chamado também provisoriamente "Sabor de Veneno" - é a nova novela da Bandeirantes das 20 horas, de autoria de Jorge Andrade". Jornal do Brasil (in Brazilian Portuguese): 5. March 13, 1983. Retrieved July 31, 2025.
  4. ^ "Estrelas & Gente: Também ontem foi um dia de muita movimentação na Bandeirante, pois houve a primeira reunião do elenco da novela Sabor de Mel, que estréia dia 28, ás 20 horas. No elenco estão, entre outros, Sandra Bréa, Paulo Autran, Raul Cortez, Eva Todor e Francoise Fourton, retornando a televisão". A Tribuna (in Brazilian Portuguese): 16. March 15, 1983. Retrieved July 31, 2025.
  5. ^ "TV Record dedica a noite ao seu "Especial Sertanejo": Já estão em ritmo acelerado as gravações de Sabor de Mel, novela de Jorge Andrade que estréia dia 4 de abril, na Bandeirantes". A Tribuna (in Brazilian Portuguese): 17. March 22, 1983. Retrieved July 31, 2025.
  6. ^ "Raul Cortez, um dos mais novos contratados pela Bandeirantes, integrará o elenco de Sabor de Mel, a próxima novela das 20 horas". A Tribuna (in Brazilian Portuguese): 16. March 17, 1983. Retrieved July 31, 2025.
  7. ^ a b "Eva Todor e Cortez em novo trabalho". A Tribuna (in Brazilian Portuguese): 17. March 24, 1983. Retrieved July 31, 2025.
  8. ^ "Estrelas & Gente: Sandra Bréa está com novo visual. Para viver a enigmática Laura, na novela Sabor de Mel, que estréia na Bandeirantes, dia 28, ela cortou o cabelo ao estilo Cleópatra e o tingiu de negro". A Tribuna (in Brazilian Portuguese): 32. March 26, 1983. Retrieved July 31, 2025.
  9. ^ a b ""Sabor de Mel", estreia amanhã". Jornal do Brasil (in Brazilian Portuguese): 1. April 3, 1983. Retrieved July 31, 2025.
  10. ^ "Expectativa: Vivendo uma tripla expectativa, a atriz Cláudia Alencar, que será a Tereza de Sabor de Mel (marcada para estrear dia 4 de abril as 20 horas pela Bandeirantes), tem gravado a novela de Jorge Andrade ansiosamente aguardando também as estréias da peça História de um Cara, de Eduardo Pavlovisky, e do filme Doce Delírio, dos quais é protagonista". Jornal do Brasil (in Brazilian Portuguese): 108. March 20, 1983. Retrieved July 31, 2025.
  11. ^ "Abril é um mês de mudanças da TV Bandeirantes". A Tribuna (in Brazilian Portuguese): 9. April 2, 1983. Retrieved July 31, 2025.
  12. ^ "Entrando de sola: A Bandeirantes volta, a partir de hoje, a ocupar o horário das 8 da noite com uma novela, no caso Sabor de Mel. Claro, ela sabe que vai ter que enfrentar a concorrência da Globo, que aparentemente é imbatível no horário. Mas, no momento, pode-se dizer que a Globo está com a guarda aberta: tendo que terminar Sol de Verão antes do prazo previsto, ela passou a preen cher o horário com uma reprise de O Casarão". A Tribuna (in Brazilian Portuguese): 9. April 4, 1983. Retrieved July 31, 2025.
  13. ^ a b Bárbara Aguiar (April 4, 2025). "Band transformou trama de novela em concurso para o público há 42 anos". Terra. Retrieved July 31, 2025.
  14. ^ "Dei a notícia e não sabia como tinha sido conduzido esse episódio na Rede Bandeirantes, e quero deixar aqui meu protesto. A emissora tirou do autor Jorge Andrade, um veterano escritor da maior responsabilidade, a novela Sabor de Mel e entregou a um outro autor: Lafaiette Galvão". Jornal do Brasil: 121. June 5, 1983. Retrieved July 31, 2025.
  15. ^ "Baixar o nível: O autor Jorge Andrade confirmou ontem que teve de se afastar de Sabor de Mel, pelo baixo ibope que a novela vinha acusando, o que levou a a Bandeirantes a "popularizar" ação". Jornal do Brasil. June 9, 1983. p. 39. Retrieved July 31, 2025.
  16. ^ ""Por falta de audiência, a TV Bandeirantes resolveu encurtar a vida de Sabor de Mel, que grava esta semana seus últimos capítulos. Por falta de coerência, a Globo devia fazer o mesmo com Louco Amor"". Jornal do Brasil: 126. July 10, 1983. Retrieved July 31, 2025.
  17. ^ "Sabor de Mel perde 100 capítulos e sai do ar este mês". Jornal do Brasil: 105. July 17, 1983. Retrieved July 31, 2025.
  18. ^ "A Bandeirantes vai começar a passar no dia 1 de agosto, a primeira fase da novela Os Imigrantes, no lugar de Sabor de Mel". Jornal do Brasil: 17. July 24, 1983. Retrieved July 31, 2025.
  19. ^ a b "Vai ser lançada a trilha sonora de 'Sabor de Mel'". A Tribuna (in Brazilian Portuguese): 18. May 21, 1983. Retrieved July 31, 2025.
  20. ^ "Various – Sabor de Mel (Trilha Sonora Original Nacional)", Discogs, retrieved July 31, 2025
  21. ^ "SABOR DE MEL - Trilha Sonora da Novela da Rede Bandeirantes". IMMuB. Retrieved July 31, 2025.
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