Redox Brands
| Company type | Private |
|---|---|
| Industry | Consumer goods |
| Founded | May 2000 |
| Founder | Todd Wichmann Richard Owen |
| Defunct | 2006 |
| Fate | Merged |
| Successor | CR Brands |
| Headquarters | , U.S. |
Key people | Richard Owen (CEO) |
| Products | Laundry detergents |
| Owner | Todd Wichmann (minority) Richard Owen |
| Parent | Meriwether Capital Allied Capital P&G (minor) |
Redox Brands was a marketing company formed in 2000 by Todd Wichmann and Richard Owen, former executives with the multinational consumer products firm Procter & Gamble (P&G). The company's first product was Oxydol brand purchased from P&G. P&G would continue manufacturing Oxydol and provide back office support.[1] Redox had won out over private label companies in the purchase of Oxydol. Biz was purchased in an auction from P&G in the Summer of 2000. Forbes estimated that Oxydol was sold for $7 million and Biz for greater than $40 million. In one year, Oxydol sales were 800% greater than when acquired.[2]
In March 2001, Allied Capital made its first investment in Redox and made an additional investment in August 2002. In 2002, Wichmann left Redox for another startup, HealthPro Brands.[3]
Allied Capital acquired ChemPro, Inc. in March 2006. Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed CR Brands.[4]
Brands
[edit]See also
[edit]- ChemPro, Inc.
- CR Brands
- HealthPro Brands
- Prestige Brands, also owns former P&G brands
External links
[edit]References
[edit]- ^ Trivedi, Kruti (2000-08-05). "Chips Off the P.& G. Block; Can a Start-Up Clean Up With Cast-Off Brands?". The New York Times. pp. 1–5. Retrieved 2011-02-16.
- ^ Jim Hopkins (2001-06-20). "Partners turn decrepit detergent into boffo start-up". USA Today. McLean, Virginia: Gannett Company. Retrieved 2011-02-16.
- ^ Steve Watkins (2004-10-14). "Sources: Investment firm set to sell Redox Brands". Business Courier. American City Business Journals, Inc. Retrieved 2011-02-16.
- ^ Jim Fair (2006-03-10). "ChemPro Inc. to merge with Redox Brands". Spartanburg Herald-Journal. New York Times Co. Retrieved 2011-02-16.
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