The 18th-century Anglo-Irish statesman Edmund Burke, who opposed the French Revolution but supported the American Revolution, is credited as one of the forefathers of conservative thought in the 1790s along with Savoyard statesman Joseph de Maistre. The first established use of the term in a political context originated in 1818 with François-René de Chateaubriand during the period of Bourbon Restoration that sought to roll back the policies of the French Revolution and establish social order.
Stephen Grover Cleveland (1837–1908) was the 22nd and 24th President of the United States. Cleveland was the leader of the pro-business Bourbon Democrats who opposed high tariffs, Free Silver, inflation, imperialism and subsidies to business, farmers or veterans. His battles for political reform and fiscal conservatism made him an icon for American conservatives. As a reformer he worked indefatigably against political corruption, patronage, and bossism. His second term coincided with the Panic of 1893, a severe national depression that Cleveland was unable to reverse. It ruined his Democratic party, opening the way for Republican landslides in 1894 and 1896, and for the agrarian and silverite seizure of his Democratic party in 1896. The result was a political realignment that ended the Third Party System and launched the Fourth Party System and the Progressive Era. Biographer Allan Nevins wrote, "in Grover Cleveland the greatness lies in typical rather than unusual qualities. He had no endowments that thousands of men do not have. He possessed honesty, courage, firmness, independence, and common sense. But he possessed them to a degree other men do not."
To be conservative, then, is to prefer the familiar to the unknown, to prefer the tried to the untried, fact to mystery, the actual to the possible, the limited to the unbounded, the near to the distant, the sufficient to the superabundant, the convenient to the perfect, present laughter to utopian bliss.
On January 14, 1941, Victor de Laveleye, former Belgian Minister of Justice and director of the Belgian French-speaking broadcasts on the BBC (1940–1944), suggested in a broadcast that Belgians use a V for victoire (French: “victory”) and vrijheid (Dutch: "freedom") as a rallying emblem during World War II. By July 1941, the emblematic use of the letter V had spread through occupied Europe, and on July 19, Winston Churchill put the British government’s stamp of approval on the V for Victory campaign in a speech, from which point he started using the V hand sign.