Peter Alexander (fashion designer)
Peter Alexander | |
|---|---|
| Born | 1965 (age 59–60) South Africa |
| Nationality | Australian |
| Occupation | Fashion designer |
| Years active | 1990s–present |
| Employer | Just Group |
| Known for | Pyjamas, loungewear, giftware |
| Title | Creative director |
Peter Alexander (born 1965) is an Australian fashion designer known for pyjamas, loungewear and giftware.
Life and career
[edit]Peter Alexander was born in 1965 in South Africa and then moved to Melbourne, Australia shortly afterwards.[1][2] He has two older sisters. Alexander attended boarding school at Geelong Grammar School for two years before returning home to Kew where he changed schools four times.[3]
He worked from his mother's dining room table during the early days of the Peter Alexander brand.[4] He initially sold directly to department stores. When a store cancelled an order for 2,000 pairs of pyjamas in 1990, he took out a mail order advertisement in Cleo magazine. Alexander received 6,000 orders from that one advertisement alone.[5]
In 2000, Peter Alexander joined Australian retailer Just Group, effectively selling his business although remaining creative director within the structure of the Just Group.[6] After the sale, the brand Peter's PJs increased in popularity and the first stand-alone store was opened in Melbourne Central Melbourne Central Shopping Centre, shortly followed by Chadstone. The Just Group has since expanded its stores into every state of Australia.[citation needed]
Alexander also speaks at conferences around Australia and internationally on the topics of entrepreneurship and marketing.[7] He is also a sessional lecturer in fashion marketing at RMIT.[8]
Alexander lives in Melbourne.[9] He is gay[10] and Jewish.[11]
References
[edit]- ^ "About Peter Alexander". peteralexander.jgl.com.au. Retrieved 29 July 2024.
- ^ "Peter Alexander". Apparel. 7 July 2017. Retrieved 29 July 2024.
- ^ Rocca, Jane (15 May 2016). "What I know about women". Daily Life. Archived from the original on 11 March 2018. Retrieved 28 June 2017.
- ^ Dadson, Manika (13 September 2014). "Alert to pyjama possibilities". The Examiner. Australian Community Media.
- ^ Saccotelli, Luisa (3 October 2004). "Pyjamas make the man". Australian Broadcasting Corporation. Archived from the original on 22 February 2014.
- ^ Waters, Cara (7 March 2016). "Peter Alexander on how to sell your business with no regrets". The Sydney Morning Herald. Nine Entertainment Co.
- ^ "Peter Alexander". Saxton Speakers. Retrieved 16 December 2019.
- ^ "Alexander, Peter". cyberfibres. RMIT University. Archived from the original on 22 August 2011. Retrieved 27 December 2011.
- ^ Davis, Kerrie (10 May 2011). "My Love: Pyjama king Peter Alexander". North Side. Where I Live. Archived from the original on 24 June 2011. Retrieved 27 December 2011.
- ^ "Twenty years of sleeping around". Star Observer. 20 April 2006.
- ^ Pidgeon, Emily (8 September 2016). "Half of Hollywood loves to snuggle up at bedtime with Peter Alexander". The Weekly Review. Archived from the original on 1 April 2018. Retrieved 31 March 2018.
External links
[edit]| International | |
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| National | |
