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Pet humanization

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Girl with a young cat

Pet humanization is the practice in pet culture of treating companion animals with a level of care, attention, including luxury items. Pet humanization generally refers to treating pets like human family members.[1] The trend extends throughout history, including Ancient Greece graves found with sincere epitaphs to dogs, similar to human graves.[2]

To the extent that the treatment involves providing for the pet beyond their means of appreciation, it is considered to be a form of anthropomorphism though the limits of this remain an open topic. For example, anthropomorphism is more common among dog owners versus other pet owners in Romania.[3]

The current methodology of measuring pet humanization has been criticized, as markers like owners speaking to their pets, or putting jewellery on them are either widespread or could have other explanations.[citation needed]

History

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Bastet, half cat and half human

In many ancient civilizations, people formed close bonds with animals, often using them for various purposes like hunting, protection, companionship, and animal worship. For example, some cats in ancient Egypt were considered sacred animals and were personified with the deity Bastet,[4] and provided with elaborate burials.[5] Dogs in religion hold various symbolic and cultural meanings across different religions and belief systems.

After looking at pre-Columbian Colima statues of dogs, a museum educator from the natural history museums of Los Angeles County, California argues that "the dogs of Mesoamerica had a complex relationship with humans and were often seen as equals that served important roles and functions in everyday life."[6]

In the 1st century, the Roman people were known for treating their animals "as family members" and constructing careful graves for them. [7]

In the mid-17th century, the phrase "dog is man's best friend" was coined by the Frederick the Great, King of Prussia.[citation needed] In the mid-20th century, the pet industry expanded, offering a wide range of products and services. This included the development of specialized pet foods,[8] veterinary medicine, grooming services, and even luxury items.[9]

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Owners may prioritize premium or organic pet food, special diets and preparing homemade meals for their pets.[10] Pets receive regular check-ups, vaccinations and access to veterinary medicine that were previously uncommon. Owners may supply their pets with a wide variety of accessories such as clothing, collars, leashes and designer items. In addition, luxurious pet accommodations, such as elaborate pet beds or specialized animal furniture are now available. Pets may have birthdays celebrated with parties, special treats and social gatherings. Pet-friendly accommodations and travel arrangements are made for vacations or trips.[citation needed] Some pet owners create social media profiles for their pets, submitting facetious posts and interactions on their behalf.[11] In modern times, owners often form deep emotional bonds with their pets, considering them as a family member, seeking companionship and emotional support from them.

Human psychology

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A dog in the arms of its human owner.

The psychology behind pet humanization involves understanding the motivations, emotions and behaviours that drive individuals to treat their pets as more than just animals and instead as valued members of the family or even as surrogate companions.[12]

Humans have a natural inclination to form emotional bonds with other living beings and pets often provide unconditional love, companionship, and a sense of belonging. This emotional connection can lead to the desire to provide the best possible care and attention for pets.[13]

Pet food industry

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A supermarket's pet food aisle in Brooklyn, New York

Pet humanization has a significant impact on the pet food industry, leading to changes in consumer behaviour, product offerings and marketing strategies. As pet owners increasingly view their pets as integral members of their families, they seek out higher quality and more specialized food options for their pet companions.[14] Pet owners who humanize their pets often seek pet foods made with high-quality, natural and wholesome ingredients. This includes "grain-free" pet food, which was investigated by the FDA as potentially causing dilated cardiomyopathy in dogs.[15] For dogs, food may include berries and other human-like foods, which can potentially negatively influence protein intake.[16]

Pet healthcare

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Pet humanization has had an influence on the healthcare of pets, leading to changes in how pet owners approach veterinary care, especially among younger pet owners.[17]

A veterinarian conducts surgery on a domestic cat.

The growth of pet insurance is considered a component of pet humanization, as it reflects the growing trend of treating pets as members of the family by financially supporting access to health care services similar to that of humans. In 2024, 6.4 million pets were insured in the United States, a 20.7% increase over the previous year. [18]

Pet bereavement

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Main articles: Animal loss and Rainbow Bridge (pets)

Pet bereavement and pet humanization are two concepts that are closely related and often intersect in the realm of human-pet relationships.[19][20][21]

Pet bereavement is the emotional response that pet owners experience when their pets pass away. It involves a range of emotions similar to the mourning process for a human loved one.[22][23][24][25]

See also

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Further reading

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  • Bartz, Jennifer A.; Tchalova, Kristina; Fenerci, Can (2016). "Reminders of Social Connection Can Attenuate Anthropomorphism: A Replication and Extension of Epley, Akalis, Waytz, and Cacioppo (2008)". Psychological Science. 27 (12): 1644–1650. doi:10.1177/0956797616668510. JSTOR 26170308. PMID 27777375.
  • Borgi, Marta; Cirulli, Francesca (2016). "Pet Face: Mechanisms Underlying Human-Animal Relationships". Frontiers in Psychology. 7: 298. doi:10.3389/fpsyg.2016.00298. PMC 4782005. PMID 27014120.
  • Epley, Nicholas; Waytz, Adam; Cacioppo, John T. (2007). "On seeing human: A three-factor theory of anthropomorphism". Psychological Review. 114 (4): 864–886. doi:10.1037/0033-295X.114.4.864. PMID 17907867.
  • Epley, Nicholas; Waytz, Adam; Akalis, Scott; Cacioppo, John T. (2008). "When We Need a Human: Motivational Determinants of Anthropomorphism". Social Cognition. 26 (2): 143–155. doi:10.1521/soco.2008.26.2.143.
  • Heider, Fritz; Simmel, Marianne (1944). "An Experimental Study of Apparent Behavior". The American Journal of Psychology. 57 (2): 243–259. doi:10.2307/1416950. JSTOR 1416950.
  • Mourey, James A.; Olson, Jenny G.; Yoon, Carolyn (2017). "Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion". Journal of Consumer Research: ucx038. doi:10.1093/jcr/ucx038. SSRN 2907436.
  • Paul, Elizabeth S.; Moore, Anna; McAinsh, Pippa; Symonds, Emma; McCune, Sandra; Bradshaw, John W. S. (2014). "Sociality Motivation and Anthropomorphic Thinking about Pets". Anthrozoös. 27 (4): 499–512. doi:10.2752/175303714X14023922798192.
  • Tam, Kim-Pong; Lee, Sau-Lai; Chao, Melody Manchi (2013). "Saving Mr. Nature: Anthropomorphism enhances connectedness to and protectiveness toward nature" (PDF). Journal of Experimental Social Psychology. 49 (3): 514–521. doi:10.1016/j.jesp.2013.02.001..

References

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  1. ^ The Rise of Pet Humanization
  2. ^ Andreeva, Eugenia; Eliseeva, Liubov (2023). "'Do Not Laugh, I Beg of You, for This Is a Dog's Grave': The Human-Canine Bond in the Ancient Greek World" (PDF). Institute of World History, Russian Academy of Sciences: 339–346 – via Archaeopress Archaeology.
  3. ^ Rusu, Alina; Costea-Barlutiu, Carmen; Turner, Dennis (2019). "Interpersonal and Pet Attachment, Empathy toward Animals, and Anthropomorphism: An Investigation of Pet Owners in Romania". PAIJ. 2 (1): 6. Retrieved 12 June 2025.
  4. ^ Langton, N.; Langton, M. B. (1940). The cat in ancient Egypt, illustrated from the collection of cat and other Egyptian figures formed. Cambridge University Press.
  5. ^ Zivie, A.; Lichtenberg, R. (2005). "The Cats of the Goddess Bastet". In Ikram, Salima (ed.). Divine Creatures: Animal Mummies in Ancient Egypt. Cairo: American University in Cairo Press. pp. 106−119. ISBN 9789774248580.
  6. ^ Mendoza, Steven. "Colima Dogs | Natural History Museum". nhm.org. Retrieved 2025-05-14.
  7. ^ Anderson, Sonja. "Letters Written by Ancient Roman Commanders Have Been Found in a Pet Cemetery in Egypt". Smithsonian Magazine. Retrieved 2025-05-14.
  8. ^ The Growth Of Premium And Super Premium – What It Really Means
  9. ^ Forbes: Why Luxury For Pets Is A Booming Business
  10. ^ How the Pet Humanization Trend Is Creating New Brands and Business Opportunities
  11. ^ Kliman-Silver, Chloe (January 2024). Dog Ventriloquism on Social Media: The Motivations and the Consequences (PhD thesis). doi:10.13140/RG.2.2.32134.48966. Retrieved 12 June 2025.
  12. ^ Psychology Today: Seeing Pets as Human
  13. ^ Animal-companion extremes and underlying consumer themes. Journal of Business Research 61 (2008) 512–521.
  14. ^ Kumcu, A., Woolverton, A.E., (2014). Feeding Fido: Changing Consumer Food Preferences Bring Pets to the Table, Journal of Food Products Marketing, 21 (2), 231–230.
  15. ^ "FDA Investigation into Potential Link between Certain Diets and Canine Dilated Cardiomyopathy". FDA. 2022. Retrieved 12 June 2025.
  16. ^ Chris Dinsen Rogers (2025). "Pet Humanization & Its Impact on the Pet Industry (2025 Update)". PangoVet. Retrieved 12 June 2025.
  17. ^ Verdon, Joan (27 September 2022). "How the Pet Humanization Trend Is Creating New Brands and Business Opportunities". UsChamber. Retrieved 12 June 2025.
  18. ^ "North American Pet Health Insurance Industry Market Reaches $5.2B in Written Premium". NAPHIA. 22 April 2025. Retrieved 12 June 2025.
  19. ^ RSPCA: Pet Bereavement
  20. ^ Uccheddu, S., De Cataldo, L., Albertini, M., Coren, S., Pereira, G., Haverbeke, A., Mills, D., Pierantoni, L., Riemer, S., Ronconi, L., Testoni, I., & Pirrone, F. (2019). Pet humanization and related grief: Development and validation of a structured questionnaire instrument to evaluate grief in people who have lost a companion dog. Animals, 9(11), 1–14. https://doi.org/10.3390/ani9110933
  21. ^ Stokes, S.; Templer, D.; Planchon, L.; Keller, J. Death of a Companion Cat or Dog and Human Bereavement: Psychosocial Variables. Soc. Anim. 2002, 10, 93–105.
  22. ^ A Victorian example is Philip Henry Gosse's "Fairy: A Recollection [1877]," written after the death of a family pet cat (printed in Douglas Wertheimer, Philip Henry Gosse: A Biography. Glasgow: BAHN, 2024, 615-633); CBC: Dealing with loss after the death of a pet
  23. ^ Stephens, D. L., & Hill, R. P. (1996). The Loss of Animal Companions: A Humanistic and Consumption Perspective. Society & Animals, 4(2), 189–210. doi.org/10.1163/156853096X00151
  24. ^ Pet Bereavement: Coping With The Loss Of A Pet
  25. ^ Jefferey, C. (2022). Repairing the Heartbreak of Pet Loss Grief: 3 Phases of Healing after Losing Your Best Friend. Independently published. ISBN 979-8425317742
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The dictionary definition of pet humanization at Wiktionary

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