Peak Design
 | |
| Industry | Consumer goods |
|---|---|
| Founded | 2010 |
| Founder | Peter Dering |
| Headquarters | San Francisco, CA |
Number of locations | 4 |
| Products | Backpacks, Capture camera clip, camera accessories |
| Website | peakdesign |
Peak Design is an American design and manufacturing company specializing in travel gear, camera accessories, and lifestyle products. It was founded in 2010 by Peter Dering and started with a Kickstarter campaign for its Capture clip device. Peak Design is headquartered in San Francisco, California.
History
[edit]Peak Design was founded in 2010 by Peter Dering. Its first product, the Capture Camera Clip, was launched on Kickstarter in 2011, raising over $360,000.[1] Since then, Peak Design has launched multiple products through crowdfunding platforms, including the Everyday Backpack and Travel Tripod.[2][3][4] The company is notable for it's continued reliance on Kickstarter (its 14th campaign launched in March 2025) for funding new product launches as a way to avoid the typical venture capital route that many other successful crowdfunded companies take.[5]
Peak design received its B-Corp certification in 2019.[6]
Products
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Peak Design offers a range of products designed for photographers, travelers, and everyday users. Its key product categories include camera accessories, travel bags, tripods, and mobile accessories.[3][7][8]
| KS # | Campaign Name | Launch Date | Backers | Total USD |
|---|---|---|---|---|
| 1 | Capture Camera Clip System | May 2, 2011 | 5,258 | $364,698 |
| 2 | Leash and Cuff | November 22, 2012 | 3,108 | $215,721 |
| 3 | Capture Camera Clip v2 | June 29, 2013 | 8,090 | $819,108 |
| 4 | Slide Camera Sling and Clutch Hand Strap | June 16, 2014 | 9,455 | $861,164 |
| 5 | The Everyday Messenger: A Bag For Cameras & Essential Carry | July 22, 2015 | 17,029 | $4,869,472 |
| 6 | The Everyday Backpack, Tote, and Sling | July 12, 2016 | 26,359 | $6,565,782 |
| 7 | Camera Carry, Reimagined: Capture v3, Slide, and Slide Lite | November 6, 2017 | 12,196 | $1,330,583 |
| 8 | The Travel Line: Versatile Travel Backpack + Packing Tools | July 23, 2018 | 13,752 | $5,206,611 |
| 9 | Travel Tripod | May 21, 2019 | 27,168 | $12,143,435 |
| 10 | Mobile: A phone case that does more, with zero bulk. | October 19, 2020 | 14,169 | $2,000,497 |
| 11 | Micro Clutch: Never drop your mirrorless camera again | May 16, 2023 | 11,310 | $1,492,392 |
| 12 | Motorcycle Phone Mounts with Ripping Fast Qi2 Charging | July 9, 2024 | 1,509 | $273,024 |
| 13 | The Outdoor Line | September 3, 2024 | 10,170 | $3,438,028 |
| 14 | Roller Pro Carry-On Luggage | March 4, 2025 |
Sustainability
[edit]Peak Design emphasizes environmental sustainability in its operations. The company became carbon neutral in 2018.[9] Many of its products are made using recycled materials, and its lifetime warranty policy promotes product longevity.[2][3]
In 2020, Peak Design co-founded the Climate Neutral Certified label, encouraging companies to measure, reduce, and offset carbon emissions. This initiative has grown to include hundreds of companies globally.[10][11]
Recognition
[edit]The company has received multiple design awards, including the Red Dot Design Award, iF Design Award, and ISPO Award, for its products.[12][13][14]
Controversies
[edit]In 2021 Peak Design accused Amazon for creating a copycat version of their Everyday Sling bag called, "Amazon Basics Everyday Sling".[15][16] Amazon later changed the name of the bag.[17]
After the killing of Brian Thompson, CEO of Peak Design, Peter Dering reported to police that the suspect was carrying a Peak Design backpack.[18] Dering and Peak Design received death threats after this reporting.[19][20] According to Dering, no private customer information was provided to the police.[21]
References
[edit]- ^ Mandelbaum, Robb. "How Peak Design Used Crowdfunding To Kickstart Its Business Model". Forbes. Retrieved 2025-03-09.
- ^ a b "Shopify - Peak Design's Crowdfunding Strategies That Raised Over $34 Million".
- ^ a b c Dwoskin, Jon (2020-06-29). "THINK Business Podcast: Jon Dwoskin Interviews Peter Dering, Founder and CEO at Peak Design and Co-Founder of Climate Neutral". The Jon Dwoskin Experience. Retrieved 2024-11-29.
- ^ Greathouse, John. "This Company Just Broke The Record For The Most Money Raised On Kickstarter - Over $32.4M". Forbes. Retrieved 2025-03-10.
- ^ Mandelbaum, Robb. "How Peak Design Used Crowdfunding To Kickstart Its Business Model". Forbes. Retrieved 2025-03-13.
- ^ "PEAK DESIGN - Certified B Corporation - B Lab Global". www.bcorporation.net. Retrieved 2025-03-10.
- ^ Toit, Wouter du (2017-11-23). "Fstoppers Review the Capture Pro Clip From Peak Design". Fstoppers. Retrieved 2025-03-09.
- ^ Crawford, Arlo (2023-09-07). ""This Isn't About Dying. This Is About Living."". Huckberry. Retrieved 2025-03-10.
- ^ "Peak Design | A Climate Neutral Certified Brand". explore.changeclimate.org. Retrieved 2025-03-10.
- ^ Arvesen, Amelia (2019-09-24). "Peak Design and Biolite Create New Climate Neutral Certification". Outside Online. Retrieved 2025-03-09.
- ^ Carter, Clint (2019-10-14). "Can This Carbon Neutral Label Save the Planet?". Men's Journal. Retrieved 2025-03-10.
- ^ PurpleOrangePR (2024-04-16). "Peak Design Wins Red Dot Award for Innovative Product Design". Outdoor Sportswire. Retrieved 2025-03-09.
- ^ "Outdoor Backpack 45L by Peak Design | Product Review - ISPO Award". www.ispo.com. Retrieved 2025-03-09.
- ^ "iF Design - PEAK Messenger bag-backpack". ifdesign.com. Retrieved 2025-03-10.
- ^ Palmer, Annie (2021-03-04). "Amazon accused of copying camera gear maker's top-selling item". CNBC. Retrieved 2025-03-10.
- ^ Schneider, Jaron (2021-03-03). "Peak Design Calls Out Amazon for 'Copycatting' the Everyday Sling Bag". PetaPixel. Retrieved 2025-03-10.
- ^ Campbell, Ian Carlos (2021-03-03). "Peak Design congratulates Amazon for copying its signature sling bag so well". The Verge. Retrieved 2025-03-10.
- ^ Cramer, Maria (2024-12-05). "A Backpack Maker Believes He Identified the Shooting Suspect's Bag". The New York Times. ISSN 0362-4331. Retrieved 2025-03-09.
- ^ Batey, Eve (2024-12-15). "Luigi Mangione Backpack Maker Distances Itself From UnitedHealthcare CEO Homicide Investigation". Vanity Fair. Retrieved 2025-03-09.
- ^ Berkowitz, Ben (2024-12-13). "Maker of Luigi Mangione's backpack says his employees got threats". Axios. Retrieved 2025-03-09.
- ^ Sato, Mia (2024-12-13). "Peak Design denies snitching on Luigi Mangione". The Verge. Retrieved 2025-03-09.