Morsam Fashions
 | This article needs additional citations for verification. (June 2025) |
| Company type | Subsidiary |
|---|---|
| Industry | Apparel |
| Founded | 1917 |
| Headquarters | Montreal, Quebec, Canada |
Key people | CEO: Steven Lupovich CEO of Morsam Fashions Inc.: Carl Kleinberg Ruth Redman Cathy Krajewski |
| Products | Sleepwear, Bathrobes Lounge wear |
| Revenue |  $40 million as per year end 2017 |
Number of employees | 110 25 in Montreal 2 in the USA and 90 in china |
| Website | http://jasminerosesleepwear.ca/ [1] |
Morsam Fashions, Inc. was a Canadian manufacturer and designer of women's bathrobes, sleepwear, and loungewear based in Montreal.[1] It was established in 1917.[2] It was best known for its Jasmine Rose label of apparel, as well as Morning Glory, Noire, and others, sold in major retailers in North America.[2][1][3] U.S. retailers selling the company's terry robes included JCPenney, Sears, Macy's, and Walmart.[1]
In 2022, Morsam Fashions filed a breach-of-contract lawsuit against QVC for allegedly unpaid purchase orders.[4]
History
[edit]Morsam Fashions was started in Montreal, Quebec, Canada, in 1917 by two Romanian brothers named Samuel Lupovich and Moe Lupovich who came to Montreal by boat as young boys.[citation needed] The company started off as a women's uniform company. It was later bought by their grandson Steven Lupovich, who is the President of the company.
Morsam became the second largest design and importer of ladies' robes and lounge wear in North America.[citation needed] Its imports represent 8% of all the robes imported from China into the USA and Canada.[citation needed] Morsam as a whole imports over 3,000,000 units per year.
The Morsam group's product line features women's sleepwear, loungewear, and robes. These items are marketed under the brand names Jasmine Rose, Morning Glory, and Noire, as well as several private label brands for major retailers. Additionally, Morsam fashions holds licenses for the Jones New York, Buffalo, and Danskin brands.
References
[edit]- ^ a b c Whittaker, Stephanie (19 February 2007). "Staying nimble with the thimble". The Gazette. Montréal. ProQuest 434435016. Retrieved 29 June 2025.
- ^ a b "Jasmine Rose". DB Brand Licensing. Retrieved 29 June 2025.
- ^ "NOIRE JASMINE ROSE - Trademark Details". JUSTIA Trademarks. Retrieved 29 June 2025.
- ^ "QVC Faces Contract Lawsuit Over Allegedly Unpaid Purchase Orders". Law.com. 12 October 2022. Retrieved 29 June 2025.