Morning Consult
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| Industry | Business intelligence |
|---|---|
| Founded | 2014  |
| Founder |
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Number of employees | 500+ |
Morning Consult is an American business intelligence company established in 2014.[1] It was valued at more than one billion dollars in June 2021.[2] The company specializes in online survey research technology and has offices in Washington, D.C., New York City, Chicago, and San Francisco. Morning Consult provides global survey research tools, data services and news to organizations in business, marketing, economics, and politics.
History
[edit]Morning Consult was founded in 2014 by CEO Michael Ramlet, President Kyle Dropp and CTO Alex Dulin.[citation needed] It started with a poll looking at whether young and uninsured Americans were going to sign up for the Affordable Care Act's insurance exchanges, published just before the exchanges went live in 2013.[3] Initially operating from a row house near Capitol Hill, the firm went from 13 employees in 2014 to 255 in November 2020.[citation needed]
In 2015, the company published a report on the "Shy Trump" voter in the Republican presidential primaries.[4] The claim has since been challenged.[5]
In February 2016, Morning Consult partnered with Vox to conduct polling on topical stories in politics and culture.[citation needed] In June 2016, Morning Consult launched the Morning Consult Brand Index in Fortune magazine's annual release of the Fortune 500 list[citation needed] and began polling with Bloomberg News on investor sentiment.[6]
During the 2016 U.S. presidential election, Morning Consult and the political journalism company Politico published a weekly polling partnership on "political issues, personalities and media aspects that affect the daily debate".[7] The polling relationship continued after the 2016 election and is released weekly in Politico Playbook.[8]
The company's polling results for the 2016 U.S. presidential election showed a closer race than other pollsters.[3][9]
Morning Consult conducts regular survey research with The New York Times.[10]
In May 2020, Morning Consult completed a $31 million Series A funding round. The funding includes capital from James Murdoch's Lupa Systems, Advance Venture Partners and others. The funding values the company at $306 million.[1]
In June 2021, Morning Consult raised a $60 million Series B funding round led by Advance Venture Partners with additional investors Susquehanna Growth Equity and Lupa Systems. Following this round of funding, the company is valued at over $1.01 billion.[2][11]
Polling and methodology
[edit]Morning Consult conducts scientific online polling.[12] It uses a nonprobability sampling process and multiple nationally recognized vendors to gain access to tens of millions of Americans. After fielding, Morning Consult applies weights based on age, race/ethnicity, gender, educational attainment, and region (determined by 2016 Current Population Survey).
During the 2016 presidential election, Morning Consult called the winner of the election incorrectly and predicted Hillary Clinton winning the national popular vote by 3 percent (she won by 2.1 percent). In the 2018 and 2022 US midterm elections, Morning Consult performed well below average, with larger errors than most other pollsters.[13][14]
Survey on approval ratings
[edit]The company conducts surveys on the approval ratings of the leaders of major economies.
In October 2017, data from Brand Intelligence was cited in the New York Times showing changes in survey results on the NFL's brand after President Donald Trump criticized the league on Twitter.[10]
Economic Intelligence
[edit]Morning Consult launched its Economic Intelligence product in the fall of 2019, and in the spring of 2020 as it began to identify the dip in consumer confidence with the continued coronavirus outbreak.[15][16] The Federal Reserve cited the company's data in its emergency meeting March 15, 2020.[17]
The data is regularly referenced in the media, with past citations including The Associated Press,[18] The New York Times,[19] The Wall Street Journal,[20] and The Washington Post.[21]
Political Intelligence
[edit] |
Morning Consult Political Intelligence is a tool designed to track the approval ratings of government leaders in many different countries, such as Australia, Austria, Belgium, Brazil, Canada, the Czech Republic, France, Germany, India, Ireland, Italy, Japan, Mexico, the Netherlands, Norway, Poland, South Korea, Spain, Sweden, Switzerland, the United Kingdom and the United States. The tool receives regular updates with the latest data for all the countries and offers real-time insight into the shifting political dynamics around the world.
References
[edit]- ^ a b Roof, Katie (July 15, 2020). "James Murdoch's Firm Is Among First to Invest in Morning Consult". Bloomberg.
- ^ a b Fischer, Sara (8 June 2021). "Morning Consult valued at over $1 billion following new funding round". Axios.
- ^ a b "A breakout company broke the dam in 2016 polling, and now it wants to become 'the Bloomberg of public opinion'". Business Insider. Retrieved 2017-03-26.
- ^ McGill, Andrew. "Are Many Trump Supporters Too Embarrassed to Tell Pollsters the Truth?". The Atlantic. Retrieved 2017-10-16.
- ^ Coppock, Alexander (2017-06-26). "Did Shy Trump Supporters Bias the 2016 Polls? Evidence from a Nationally-representative List Experiment". Statistics, Politics, and Policy. 8 (1): 29–40. doi:10.1515/spp-2016-0005. S2CID 149014617. Retrieved 2019-02-15.
- ^ "Trump Beats Clinton for Investor Confidence in National Poll". Bloomberg.com. 2016-06-22. Retrieved 2017-10-16.
- ^ "Politico to launch polling partnership with Morning Consult". Politico. Retrieved 2017-10-16.
- ^ Shepard, Steven (14 June 2017). "Poll: Voters trust Comey over Trump". Politico. Retrieved 2020-07-15.
- ^ Lapowsky, Issie. "Is Trump Hate-Tweeting You? Find Out if It's Really a Crisis". Wired. Retrieved 2017-10-16.
- ^ a b Quealy, Kevin (2017-10-11). "The N.F.L. Is Now One of the Most Divisive Brands in the U.S." The New York Times. ISSN 0362-4331. Retrieved 2017-10-16.
- ^ Gilgore, Sara (June 8, 2021). "Morning Consult clinches unicorn status with huge funding round". www.bizjournals.com. Retrieved 2021-06-09.
- ^ "A breakout company broke the dam in 2016 polling, and now it wants to become 'the Bloomberg of public opinion'". Business Insider. Retrieved 2017-10-16.
- ^ "The Problem With a Crowd of New Online Polls". The New York Times. September 27, 2024.
- ^ "The Polls Were Historically Accurate In 2022". FiveThirtyEight. March 10, 2023.
- ^ "Consumers are starting to worry about COVID-19's economic impact, survey finds". Marketplace. 2020-02-26. Retrieved 2020-07-21.
- ^ "Coronavirus weighs on U.S. consumer sentiment in early February". Reuters. 2020-03-13. Retrieved 2020-07-21.
- ^ "Minutes of the Federal Open Market Committee" (PDF). Federal Reserves. July 21, 2020.
- ^ "Nervous consumers around world pull back amid viral outbreak". AP NEWS. 2020-03-12. Retrieved 2020-07-21.
- ^ "Brace for Devastating News on Jobs". The New York Times. 2020-05-08. ISSN 0362-4331. Retrieved 2020-07-21.
- ^ Sparshott, Jeffrey (2020-03-12). "Newsletter: Travel Bans, Stimulus Plans and a Pandemic". WSJ. Retrieved 2020-07-21.
- ^ Newmyer, Tory (21 May 2020). "Analysis | The Finance 202: Trump's economic approval ratings defy his polling slide amid coronavirus pandemic". Washington Post. Retrieved 2020-07-21.