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Matthew Wolff (designer)

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Matthew Wolff
Born1990 (age 34–35)
New York, New York, U.S.
OccupationGraphic designer
Years active2010–present

Matthew Wolff is an American graphic designer known for his work designing sports logos and jerseys, particularly for association football teams. He is also a co-founder of Vermont Green FC, an amateur soccer team in Burlington, Vermont.

Biography

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Wolff was born in 1990 in New York City but raised in Minneapolis and London.[1][2] He attended St. Paul Academy and Summit School in Saint Paul, Minnesota. He then matriculated to Skidmore College, where he played as a forward on the school's NCAA Division III soccer team.[3]

Wolff received a Bachelor of Science in management and business from Skidmore College in 2012.[4] He then studied at Parsons School of Design, receiving his Associate of Applied Science degree in Graphic Design in 2014.[5]

After graduating from Parsons, he began work as a graphic designer for Upper 90 Soccer, a soccer equipment retailer in New York City. From January 2014 to September 2015, he worked at New York City FC as an in-house graphic designer.[6] Wolff helped implement the team’s new badge and brand guidelines (both created by Rafael Esquer of Alfalfa Studio)[7][8][9] across the NYCFC brand ecosystem, including jerseys, merchandise, and billboards.

He then went on to work for Nike, Inc. as a graphic designer in their global football apparel department.[self-published source?][10] At Nike, he designed the 2018 FIFA World Cup kits for the national association football teams of Nigeria and France.[11][12] The Nigeria kits were quickly sold out and broke pre-order records, and they were nominated for a Beazley Design of the Year award.[13] He also helped Thai Nguyen and Tue Nguyen of Beacon Asia Consulting design the crest for Los Angeles FC.[14]

In 2021, Wolff co-founded Vermont Green FC, an amateur team based in Burlington, Vermont playing in USL League Two. He also designed the team's crest and branding, which was unveiled in February 2022.[15] The team places an emphasis on environmental activism, and Wolff says he has been working with manufacturers to make the team's jerseys out of recycled and sustainable materials.[16]

In 2022, Wolff designed the logos and uniforms for the Minnesota Twins of Major League Baseball.[17] Wolff grew up a fan of the team.[18]

Designs

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Crests designed by Matthew Wolff
A black shield logo with a gold outline. The shield is flat on the top and sides, and curves to a centered point at the bottom. In the middle is a large gold "LA" in a bold art deco font, with the crossbar of the letter A replaced with a prominent angelic wing made of four lines, angled up and to the left, each line a bit longer than the one below it to create the wing shape. Above and below the "LA" text, it reads "LOS ANGELES" and "FOOTBALL CLUB" respectively in small print (using the same gold color and art deco font).
Los Angeles FC
(2016)
A three-sided purple shield logo with a white outline. Each of the three edges is curved, and the top edge is shorter than the left and right edges. It reads "LOUISVILLE" in large subtly-serifed white lettering that forms an arch along the top of the shield. Just below it reads "CITY" in slightly-smaller non-arched lettering. The center and bottom of the shield is occupied by two fine lines forming an X, with three fleur-de-lis symbols to the left, right, and bottom of the X. The fleur-de-lis symbols are bold and somewhat angular; in particular, the central pedal comes to a point at the top. Above the shield are two purple stars symbolizing the team's two championships.
Louisville City FC
(2020)
A dark blue circle outline filled in with white. Inside the circle is a Florian cross, a circular symbol broken into four parts that commonly represents firefighters. The four segments of the Florian cross have sharp corners, giving a modern look. The Florian cross is light blue, the same color as the flag of Chicago. Inside the Florian cross is another white circle, and inside that circle is a bright red letter C. The letter C is made of only sharp 45 and 90 degree lines, and features a small triangular outcropping on the left. Inside the C is a red six-pointed star like those on the flag of Chicago.
Chicago Fire FC
(2021)

Below is a list of some of the teams Wolff has designed crests for:[self-published source?][19][20]

References

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  1. ^ "Matthew Wolff". Twitter. Retrieved February 19, 2022.
  2. ^ Madden, Ryan (July 23, 2020). "The Experience: Volume II – Matt Wolff". USL Championship. Retrieved February 19, 2022.
  3. ^ "Matt Wolff – 2011 – Men's Soccer". Skidmore College Athletics. Retrieved February 19, 2022.
  4. ^ MacDonald, Peter (July 19, 2023). "Vermont's green team: A soccer club that's 'not about soccer'". Skidmore.edu. Retrieved July 20, 2025.{{cite web}}: CS1 maint: url-status (link)
  5. ^ Parsons School of Design (January 25, 2013). "New School Recreation has officially unveiled The New School Narwhals logo, designed by Parsons student Matt Wolff". Facebook. Retrieved July 20, 2023.{{cite web}}: CS1 maint: url-status (link)
  6. ^ "NYCFC Front Office grows". BigSoccer.com. March 16, 2014. Retrieved July 20, 2025.{{cite web}}: CS1 maint: url-status (link)
  7. ^ NYCFC Communications (March 10, 2014). "Vote Now: It's up to you, New York". NewYorkCityFC.com. Retrieved July 20, 2025.{{cite web}}: CS1 maint: url-status (link)
  8. ^ New York City FC and Etihad Airways (February 12, 2015). "Welcome to the Club. Episode 1: The Badge". YouTube. Retrieved July 20, 2025.{{cite web}}: CS1 maint: url-status (link)
  9. ^ Major League Soccer (March 20, 2014). "New York City FC Badge Unveiling". YouTube. Retrieved July 20, 2025.{{cite web}}: CS1 maint: url-status (link)
  10. ^ "Matthew Wolff '12". Skidmore College. c. 2017. Retrieved February 19, 2022.
  11. ^ Draper, Kevin (July 16, 2020). "A Team by Any Other Name Is Fine, It Turns Out". The New York Times. Retrieved February 19, 2022.
  12. ^ Silbert, Jake (May 18, 2020). "Designer Behind Nike's Nigerian World Cup Kit Realizes a Striking Crest for Budding Club". Hypebeast. Retrieved February 19, 2022.
  13. ^ Chin, Mallory (June 11, 2019). "Nigeria's Record-Breaking Football Kit Is Re-Releasing". Hypebeast. Retrieved February 19, 2022.
  14. ^ Los Angeles FC (April 1, 2021). "LAFC Crest Info – Created By". lafc.com. Retrieved July 22, 2025.{{cite web}}: CS1 maint: url-status (link)
  15. ^ Wolff, Matthew (February 17, 2022). "A Letter From Designer & Club Co-Founder Matthew Wolff". Vermont Green FC. Retrieved February 19, 2022.
  16. ^ Fitzsimmons, Jack (October 12, 2021). "Vermont Green FC to begin play in Burlington in May". WCAX-TV. Retrieved February 19, 2022.
  17. ^ Lee, Joon (November 18, 2022). "Minnesota Twins unveil redesigned uniforms". ESPN. Retrieved January 24, 2023.
  18. ^ Park, Do-Hyoung (November 18, 2022). "Twins honor past, greet future with new uniforms". MLB. Retrieved January 24, 2023.
  19. ^ "Simply Amazing: Official Football Crests By Matthew Wolff". Footy Headlines. April 10, 2021. Retrieved February 19, 2022.
  20. ^ a b Matthew, Wolff. "Soccer Crests".
  21. ^ Mikula, Jeremy (June 18, 2021). "Chicago Fire release a new logo — formally ditching the 'Fire Crown' badge — after the redesigned crest leaks on social media". Chicago Tribune. Retrieved February 19, 2022.
  22. ^ Whetstone, Tyler (August 18, 2021). "Check out One Knoxville's new soccer crest and get the backstory of how it came to be". Knoxville News Sentinel. Retrieved February 19, 2022.
  23. ^ Los Angeles FC (April 1, 2021). "LAFC Crest Info - Created By". lafc.com. Retrieved July 21, 2025.{{cite web}}: CS1 maint: url-status (link)
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