Magnus Brännström
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Magnus Brännström | |
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| Born | June 4, 1966 Umeå, Sweden |
| Nationality | Swedish |
| Education | Uppsala University, Harper College, International economics, Law, Russian |
| Known for | Oriflame, CEO and President, Chairman of the World Federation of Direct Selling Associations (WFDSA) |
| Height | 1,93 m |
| Predecessor | Sven Mattsson |
| Board member of | formerly member of boards: Oriflame Group, Walnut Bidco Plc., Walnut Midco Limited, Ferronordic AB |
| Spouse | Maria Brännström |
| Children | 3 |
Magnus Brännström (born June 4, 1966) served as the CEO and president and the board member of the beauty company Oriflame since 2006 until his departure from Oriflame in 2023.[1] He became in 2017 the Chairman of the World Federation of Direct Selling Associations (WFDSA).[2]
Brännström was one of few Swedish CEOs of his generation to have made his management career out of Russia.[3] Before joining Oriflame's operations in Russia in 1996, Brännström worked for Swedish companies Spendrups, JGB[4] and the former luxury hotell chain Reso entering the post-Soviet states of the early 90s. Brännström is a former Swedish navy reserve officer and combat diver.[5]
References
[edit]- ^ Home, Team Business For (May 29, 2023). "Oriflame Appoints Anna Malmhake As CEO". Direct Selling Facts, Figures and News. Retrieved February 25, 2025.
{{cite web}}:|first=has generic name (help) - ^ "Oriflame CEO and President Magnus Brännström Named Chairman of WFDSA", 6 October 2017, Direct Selling News
- ^ Krämaren trefaldigade börskursen, Affärsvärlden, 16 April 2008, p.36
- ^ Oriflames vd litar på sina kvinnor, Veckans Affärer, 2 October 2008, p.64
- ^ "Toppchefen: "Jag fick påhälsning av maffian", 26 April 2018, Tidningen Chef