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Living in the 70's

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Living in the 70's
A cartoonish depiction of musicians on the tarmac beneath an aeroplane. The album's title is in white on black, using all caps, at top left. The group's name is in red on white on the plane's side.
Studio album by
Released28 October 1974 (1974-10-28)
RecordedJune–July 1974
StudioTCS, Melbourne
GenreRock, glam rock
Length38:48
LabelMushroom
ProducerRoss Wilson
Skyhooks chronology
Living in the 70's
(1974)
Ego Is Not a Dirty Word
(1975)
Singles from Living in the 70's
  1. "Livin' in the 70's"
    Released: August 1974
  2. "Horror Movie"
    Released: December 1974

Living in the 70's is the debut album by Australian rock band Skyhooks, which was released in October 1974 via Mushroom Records. It spent 16 weeks at the top of the national albums chart from late February 1975, and became the highest-selling album by an Australian artist in the country, eventually achieveing shipment of 375,000 copies. The second single, "Horror Movie" (1974), reched number one on the related national singles chart in 1975. In October 2010, it was listed at No. 9 in the book 100 Best Australian Albums. The album's eponymous track was ranked number 72 in 2018 on Triple M's "Ozzest 100", the "most Australian" songs of all time listing.

Background

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Living in the 70's was recorded by the Melbourne-based rock band Skyhooks in June–July 1974 at the local TCS studios.[1][2] The line up was Greg Macainsh on bass guitar and backing vocals, Bob "Bongo" Starkie on guitar and backing vocals, Graham "Shirley" Strachan on lead vocals, Imants "Freddie" Strauks on drums, backing vocals and percussion, and Red Symons on guitar, backing vocals and mandolin.[3][4][5] The group had formed in March 1973 with only Macainsh and Strauks the remaining founders members.[3][4] Ross Wilson (ex-Daddy Cool) saw an early performance and signed main songwriter, Macainish to a publishing contract.[1][6] Wilson recommended the group to Mushroom Records owner Michael Gudinski.[2]

Living in the 70's is the first album Wilson produced,[3][4][1] "I knew that if they got some guy from a large record company they'd try to water down the songs".[1] Macainsh recalled, "We didn't know what to expect and to what extent we'd have to do things over and over. [Wilson] was a tough producer, but he knew what he wanted. The way we recorded it was pretty much the band playing live. We'd been playing those songs live for a while, and that's what we were aiming to get."[7] It was released via Mushroom on 28 October 1974.[1][2] The artwork (external front and back, and internal gatefold) was painted by Niels Hutchison.

Two singles were issued from the album. Lead single "Livin' in the 70's" (August 1974), peaked at No. 28 on the Kent Music Report singles chart.[8] It was backed by a non-LP track, "You're a Broken Gin Bottle, Baby", which appeared as track 11 on the 2004 CD remastered version of the album. The second single, "Horror Movie"/"Carlton (Lygon Street Limbo)" (December 1974) spent two weeks at the top of the Australian singles chart in 1975 from late March to early April.[8][9] "Horror Movie" had been promoted on popular music show Countdown as the first song on its first colour episode on 1 March 1975.[2][10] The group were "perfect for Countdown, with their colourful costumes and theatrical showmanship" and they "appeared many times to promote" the album.[2]

Due to sex and/or drug references, six tracks were banned by Federation of Australian Commercial Broadcasters from Australian radio: "Toorak Cowboy", "Whatever Happened to the Revolution?", "You Just Like Me Cos I'm Good in Bed", "Hey What's the Matter", "Motorcycle Bitch" and "Smut".[1][11] In defiance of this, however, the ABC's new youth radio station in Sydney, 2JJ, played "You Just Like Me 'Cos I'm Good in Bed" as its first ever song when it began broadcasting in January 1975.[11]

Reception

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Professional ratings
Review scores
SourceRating
AllMusic[12]

The Canberra Times' Tony Catterall generally praised Living in the 70's, "it's a conccpt album that really takes the 70s apart. It opens up a new phase in Australian rock, that of musician as social commentator, but not an impartial observer".[13] However, Catterall was disastisfied with two tracks, "Hey, What's the Matter?" and "Motorcycle Bitch", which were "album filler" and with Wilson's uneven production.[13]

Australian musicologist Ian McFarlane observed, "[it] garnered instant critical acclaim and commercial success. Aside from the impact of the music itself and the wry social commentary of the lyrics, part of the album's success was down to the fact that the Federation of Australian Commercial Broadcasters banned from airplay six of the album's cuts. Middle-class Australia cried outrage at the use of such words as 'stoned', 'arse' and 'dope' in the songs. Macainsh's songs were the perfect reflection of the times, and the young record-buying public reacted positively."[3]

In October 2010, it was listed at No. 9 in the book 100 Best Australian Albums.[1] Its authors explained, "[it's] a unique fusion of glam, punk attitude... boogie-based rock and pop married with Macainsh's sharply observed and acerbic or explicit vignettes".[1]: 50  In the following year it appeared at number 75 on the Triple J Hottest 100 Albums of All Time.[14] In that same year, the album and title track were added to the National Film and Sound Archive (NFSA)'s Sounds of Australia registry.[2][15] Curator, Tamara Osicka explained "[it] broke all previous sales records for an Australian album... [and] stayed in the top 100 for 54 weeks and became the best-selling album of 1975 in Australia".[2] The title track was ranked number 72 as part of Triple M's "Ozzest 100", the "most Australian" songs of all time listing in 2018.[16]

Track listing

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1974 vinyl/cassette tape version

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All tracks are written by Gregory J Macainsh,[17] unless otherwise noted..

Side A
No.TitleLength
1."Livin' in the 70's"3:42
2."Whatever Happened to the Revolution?"4:08
3."Balwyn Calling"3:44
4."Horror Movie"3:47
5."You Just Like Me 'Cos I'm Good in Bed"3:44
Side B
No.TitleLength
1."Carlton (Lygon Street Limbo)"3:56
2."Toorak Cowboy"3:45
3."Smut" (Red Symons)5:19
4."Hey, What's the Matter?"2:47
5."Motorcycle Bitch"3:56

1984 CD version

[edit]

All tracks are written by Gregory J Macainsh,[17] unless ohterwise noted..

No.TitleLength
1."Livin' in the 70's"3:42
2."Whatever Happened to the Revolution?"4:08
3."Balwyn Calling"3:44
4."Horror Movie"3:47
5."You Just Like Me 'Cos I'm Good in Bed"3:44
6."Saturday Night" (live)3:03
7."Carlton (Lygon Street Limbo)"3:56
8."Toorak Cowboy"3:45
9."Smut" (Red Symons)5:19
10."Hey, What's the Matter?"2:47
11."Motorcycle Bitch"3:56
12."Why Don't You all Get" (live)4:11

Personnel

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Skyhooks

  • Graham "Shirley" Strachan – lead vocals (all but "Smut")
  • Red Symons – guitar, backing vocals, lead vocals ("Smut"), mandolin
  • Bob "Bongo" Starkie – guitar, backing vocals
  • Greg Macainsh – bass guitar, backing vocals
  • Imants Alfred "Freddie" Strauks – drums, backing vocals, percussion

Additional musicians

Artisans

  • Adai – photography
  • John French – engineer
  • Niels Hutchison – artwork
  • Andrew Macainsh, Robert Gilbert – crew
  • Ross Wilson – producer

Charts

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Weekly charts

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Weekly chart performance for Living in the 70's
Chart (1974–1975) Peak
position
Australian Kent Music Report Albums Chart[8] 1

Year-end charts

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Year-end chart performance for Living in the 70's
Chart (1975) Position
Australian Kent Music Report Albums Chart[8] 1

Certifications

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Shipments of Living in the 70's
Region Certification Certified units/sales
Australia 375,000[18]

Release history

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Release dates and formats for Living in the 70's
Region Date Format Label Catalogue No.
AUS 28 October 1974 LP / MC[4] Mushroom L-35,299 / C-35,299
NZ 1975 LP Interfusion L35299
AUS 1984 LP Mushroom RML-53142
1984 CD[4] Mushroom CD 53142

References

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  1. ^ a b c d e f g h O'Donnell, John; Creswell, Toby; Mathieson, Craig (October 2010). 100 Best Australian Albums. Prahran, Vic: Hardie Grant Books. pp. 48–53. ISBN 978-1-74066-955-9.
  2. ^ a b c d e f g Osicka, Tamara (2011). "Curator's notes Living in the 70's (1974)". ASO - Australia's audio and visual heritage online. Archived from the original on 21 February 2014. Retrieved 5 April 2025 – via National Library of Australia.
  3. ^ a b c d
  4. ^ a b c d e Holmgren, Magnus; Notling, Fredrik; Brown, Jenny. "Skyhooks". Australian Rock Database. Archived from the original on 19 March 2004. Retrieved 5 April 2025.
  5. ^ Brown, Jennifer Lois (1975). Skyhooks : Million Dollar Riff. Collingwood, Vic: Dingo. ISBN 0-909109-01-X. n.b.: Brown was later known as Jenny Hunter Brown and then as Jen Jewel Brown.
  6. ^ Nimmervoll, Ed. "Skyhooks". HowlSpace. Archived from the original on 19 December 2002. Retrieved 5 April 2025 – via National Library of Australia.
  7. ^ Peter Holmes (1 November 1998). "Rock of Ages". The Sun-Herald.
  8. ^ a b c d Kent, David (1993). Australian Chart Book 1970–1992. St Ives, NSW: Australian Chart Book Ltd. ISBN 0-646-11917-6. n.b.: Used for Australian singles and albums charting from 1974 until ARIA created their own charts in mid-1988. In 1992, Kent back calculated chart positions for 1970–1974.
  9. ^ Baker, Glenn A. (28 May 1983). "Australia - Explosive Talent Gains Temper Year of playing Dangerously" (PDF). Billboard. p. A-3. Retrieved 10 November 2021 – via World Radio History.
  10. ^ "Welcome to the Countdown Archives: 01/03/1975 Episode". Countdown Memories. Retrieved 6 April 2025.
  11. ^ a b Jenkins, Jeff; Ian Meldrum (2007). Molly Meldrum presents 50 years of rock in Australia. Melbourne, Vic: Wilkinson Publishing. pp. 84, 89, 90, 104–128, 145, 266–267. ISBN 978-1-921332-11-1. Retrieved 22 November 2009.
  12. ^ Allmusic Review
  13. ^ a b Catterall, Tony (9 December 1974). "Rock Music Album That Takes the 70s Apart". The Canberra Times. Vol. 49, no. 13, 933. p. 13. Retrieved 5 April 2025 – via National Library of Australia.
  14. ^ "Countdown - All 100 | Hottest 100 Australian Albums Of All Time | triple j". Abc.net.au. 28 January 2011. Retrieved 29 February 2012.
  15. ^ National Film and Sound Archive: 'Living in the 70s' on the Sounds of Australia registry
  16. ^ "Here Are the Songs That Made Triple M's 'Ozzest 100'". Musicfeeds. 27 January 2018. Retrieved 4 January 2020.
  17. ^ a b "Song Catalogue Search Results for 'Living in the 70s'". APRA AMCOS (Australasian Performing Right Association, Australasian Mechanical Copyright Owners Society). Retrieved 6 April 2025. n.b.: for additional results replace Living in the 70s with title and press search button
  18. ^ McFarlane, 'Independent Record Labels' entry at the Wayback Machine (archived 28 August 2004). Archived from the original on 28 August 2004. Retrieved 19 April 2014.