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KOLI

Coordinates: 34°05′02″N 98°59′31″W / 34.084°N 98.992°W / 34.084; -98.992
From Wikipedia, the free encyclopedia

KOLI
Broadcast areaWichita Falls metropolitan area
Frequency94.9 MHz
Branding94.9 The Outlaw
Programming
FormatModern country
Ownership
Owner
History
First air date
January 30, 1998 (1998-1-30)
Technical information[1]
Licensing authority
FCC
Facility ID78344
ClassC2
ERP50,000 watts
HAAT150 meters (490 ft)
Transmitter coordinates
34°05′02″N 98°59′31″W / 34.084°N 98.992°W / 34.084; -98.992
Links
Public license information
WebcastListen live
Websitewww.949theoutlaw.com

KOLI is a radio station in Electra, Texas, serving Wichita Falls and vicinity with a country music format, based in Texas country to distinguish it from sister KLUR which plays mainstream country. It operates on FM frequency 94.9 MHz and is under ownership of Cumulus Media. It is the radio flagship station for the Wichita Falls Wildcats hockey team.

Originally proposed in 1995 as a non-commercial educational station, KOLI went on the air in 1998 as a commercial oldies station programmed by, and subsequently sold to, Cumulus Media. It switched to classic country in 2001, and Texas and red dirt country in 2006.

History

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Larry D. Hickerson's High I-Q Radio Inc., applied for a construction permit for a non-commercial educational station on 94.9 MHz in Electra on November 8, 1995.[2] The new station was assigned the call sign KOLI on January 9, 1998,[3] and went on the air January 30; on February 4, despite the non-commercial educational permit, it began operating as a commercial station, a decision that High I-Q attributed to "a change in circumstances" in its license application.[4] A few months after putting it on the air, High I-Q filed to sell the station to Cumulus Broadcasting for $238,400,[5] a deal completed on August 10, 1999.[6] KOLI joined a Cumulus cluster in Wichita Falls that already included KLUR, KQXC, and KYYI;[5] the company had already been programming the station under a time brokerage agreement.[4] In its early years, KOLI was an oldies station;[7] it switched to classic country in 2001.[8]

The launch of KOLI and its sale to Cumulus were opposed by Apex Broadcasting, owner of a competing cluster of Wichita Falls radio stations, as High I-Q Radio had turned over managerial and financial control of the station to Cumulus as early as 1997, and did not properly obtain authorization to convert its non-commercial educational permit to commercial status. In 2004, the Federal Communications Commission (FCC) admonished High I-Q and Cumulus.[4]

In 2006, KOLI began programming Texas and red dirt country as "94.9 The Outlaw".[9] On February 24, 2025, program director and morning host James Cook announced that Cumulus would close KOLI on February 28; he would remain with the company to host an "Outlaw"-branded Saturday night red dirt country program on KLUR. Cook subsequently announced that KOLI's closure had been postponed, with only his morning show ending on February 28;[10] industry trade website RadioInsight subsequently reported that the station would remain on the air until mid-March.[11]

References

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  1. ^ "Facility Technical Data for KOLI". Licensing and Management System. Federal Communications Commission.
  2. ^ "For the Record". Broadcasting & Cable. December 4, 1995. p. 94.
  3. ^ "Call Letter Changes". The M Street Journal. January 14, 1998. p. 5.
  4. ^ a b c Dortch, Marlene H. (April 21, 2004). "Memorandum Opinion and Order" (PDF). Federal Communications Commission. Retrieved February 28, 2025.
  5. ^ a b "Cumulus Hits Quota In Savannah". Radio & Records. May 1, 1998. p. 6.
  6. ^ Broadcasting & Cable Yearbook 2010. 2010. p. D-525.
  7. ^ "Format Changes & Updates". The M Street Journal. May 6, 1998. p. 2.
  8. ^ "Format Changes & Updates". The M Street Journal. February 21, 2001. p. 2.
  9. ^ Copeland, Emily (February 24, 2025). "94.9 The Outlaw to end broadcasts after nearly 20 years on the air". texomashomepage.com. Retrieved February 28, 2025.
  10. ^ Venta, Lance (February 28, 2025). "94.9 The Outlaw Wichita Falls Update". RadioInsight. Retrieved February 28, 2025.
  11. ^ Venta, Lance (March 3, 2025). "Audacy/Cumulus Truth & Rumors". RadioInsight. Retrieved March 4, 2025.
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