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Jamaica Blue
Cold coffee drinks, 2024
Product typeCoffee
OwnerFoodco
CountryAustralia
MarketsAustralia, New Zealand, United Kingdom, Malaysia, Singapore, China, United Arab Emirates
Websitewww.jamaicablue.com.au

Jamaica Blue is a franchise business of Foodco which operates small coffee shops throughout Australia, New Zealand, the United Kingdom, China, Malaysia, Singapore and the United Arab Emirates. The company mainly operates businesses in residential areas, malls, airports, hospitals and high streets.[1] In 2012, the first Jamaica Blue cafe opened in Singapore, in that same year the cafe celebrated its 20th anniversary.[2] Jamaica Blue has around 134 cafés internationally in 7 different countries.[3] It opened its 100th store in Australia on 16 October 2014, with the 100th café opened in the new development of Westfield Miranda.[4] Jamaica Blue is the sister company of Muffin Break, which is also a franchise of Foodco.[5]

Animal Welfare

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FoodCo, the owner of Jamaica Blue, does not issue any kind of Sustainability Report, nor do they have any kind of Animal Welfare policy in place.[6]

Cage-Free Eggs

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In October 2024, FoodCo has released a statement where they claim they are “committed to the ongoing evolution of our supply chain, to ensure that we are operating sustainably, and with our corporate social responsibility at front of mind”.[7]

Further, they claim they are committed to sourcing eggs from cage-free sources 100% by 2030 in their network. However, they do not require their franchise partners the same. This allows majority of the stores operating under their brands, e.g. Muffin Break and Jamaica Blue, to use caged eggs without any repercussions.

Dozens of leading food and coffee retail businesses in Australia and globally have already committed to using only cage-free eggs, for example Retail Food Group.[8]

This means that Jamaica Blue still continues to use eggs from caged-egg farms with no commitment to change.[9]

Awards

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The Jamaica Blue brand have received a number of achievements since beginning their operations:

  • In 2016, QSR also named Jamaica Blue as the Best Franchise Network Support[10]
  • In 2016, Jamaice Blue won QSR's Best Innovation – Food & Beverage[11]
  • In 2017, QSR announced Jamaica Blue as the recipient of the Best Franchise Partner Engagement Award[12]
  • In 2017, Jamaica Blue was the Golden Bean Roaster's Competition GOLD Winner for the Overall Large Franchise Champion[13]  
  • In 2019, Jamaica Blue were awarded as the QSR Winner of the Best Brand Transformation[14]
  • In 2019, rated “High Performers” by FRANdata – the independent Australian Franchise Rating Scale. Ratings are given after an independent and fact-based examination.[15]  

Community Support

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Chocolate cake serving at Jamaica Blue, 2020

The City of Wanneroo, working with Alzheimer's WA, Jamaica Blue and Ocean Keys Shopping Centre, will join the growing network of memory cafes at the end of September 2020.

“Memory cafes help reduce stigma and promote a society that enables and supports people living with dementia to remain active in the community rather than be confined within the four walls of their home,” said Alzheimer's WA chief executive, Maria Davison.[16]

In 2020, Jamaica Blue together with their sister company, Muffin Break, raised over $90,000 to assist those affected by the devastating bushfires within Australia[17] by donating to the Australian Red Cross Bush Fire Appeal.

Controversies

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In November 2020, Former journalist and Labor candidate Ali France made alleged the Jamaica Blue Indooroopilly store appeared to discriminate against her due to her disabilities and had security escort her from the premises.[18] After publicly discussing the incident on International Day of Persons with Disabilities, it gained significant national media coverage. The next day, the company issued an unreserved apology on behalf of Jamaica Blue and the franchisee, and expressed deep disappointment at the treatment of France.[19]

See also

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References

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  1. ^ "Our Story |". www.jamaicablue.com.au. Retrieved 26 May 2016.
  2. ^ "Jamaica Blue café opens in Singapore | Global Coffee Report". gcrmag.com. Retrieved 8 April 2020.
  3. ^ "Jamaica Blue Cafés | Coffee and food". Jamaica Blue Australia. 12 December 2017. Retrieved 8 September 2020.
  4. ^ "JAMAICA BLUE OPENS 100th AUSTRALIAN CAFÉ |". www.jamaicablue.com.au. Retrieved 26 May 2016.
  5. ^ "Retail Branded Systems – Foodco". Retrieved 8 September 2020.
  6. ^ "FoodCo Sustainability".
  7. ^ "FoodCo Cage-Free Statement October 2024" (PDF).
  8. ^ "Retail Food Group Cage-Free Statement" (PDF).
  9. ^ "Jamaica Blue Controversy".
  10. ^ "QSR MEDIA DETPAK AWARDS 2016 WINNERS ANNOUNCED". QSR Media. 26 July 2016. Retrieved 8 September 2020.
  11. ^ "QSR MEDIA DETPAK AWARDS 2016 WINNERS ANNOUNCED". QSR Media. 26 July 2016. Retrieved 8 September 2020.
  12. ^ "QSR Media Detpak Conference & Awards 2018 | QSR Media". qsrmedia.com.au. 21 June 2017. Retrieved 8 September 2020.
  13. ^ "Jamaica Blue named Overall Large Franchise Champion". QSR Media. December 2017. Retrieved 8 September 2020.
  14. ^ "Find out the winners of the QSR Media Sandhurst Awards". QSR Media. 20 June 2019. Retrieved 8 September 2020.
  15. ^ "Muffin Break and Jamaica Blue recognised for high performance and superior transparency". Business Franchise Australia. 8 January 2020. Retrieved 8 September 2020.
  16. ^ "Memory cafe launches in Clarkson". Community News. 14 September 2020. Retrieved 16 September 2020.
  17. ^ "Franchise Council of Australia | Franchises supporting bushfire relief". Retrieved 8 September 2020.
  18. ^ "Former journalist and ALP candidate escorted out of cafe". NewsComAu. 3 December 2020. Retrieved 3 December 2020.
  19. ^ "Disabled mother hopes people will 'learn' after sharing her horror cafe story". 9News. 4 December 2020. Retrieved 8 May 2024.

Further reading

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