Homevista Decor and Furnishings
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| Company type | Private |
|---|---|
| Industry | Interior design |
| Founded | 2014 |
| Founder | Srikanth Iyer, Tanuj Choudhry |
| Headquarters | , |
Area served | India |
| Revenue |  ₹1,000 crore (US$120 million) (FY24)[1] |
 ₹−694 crore (US$−81 million) | |
| Website | www |
Homevista Decor and Furnishings (better known as HomeLane) is a Interior design and renovation company, headquartered in Bengaluru, India.[2][3][4]
History
[edit]HomeLane was founded by Srikanth Iyer, Rama Harinath, Prabhu Venkatesh, and Vivek Parashuram in 2014.[2] HomeLane initiated its operations in Bengaluru in 2014 and has since expanded to several prominent cities, including Chennai, Hyderabad, and Mumbai. In 2024, HomeLane operates 44 experience centers across India. The company's valuation is said to have attained roughly $7 billion.[5][6]
In February 2015, the company secured ₹27 crore in funding from investors such as Aarin Capital and Sequoia Capital. HomeLane has expanded its operations to over 22 cities across India.[5]
The virtual technology startup Doowup was purchased by HomeLane in 2015. For $13.8 million, HomeLane purchased Capricoast, an online marketplace for home furnishings, in 2017. Additionally, the business collaborated with Urban Ladder, a retailer of furnishings and décor.[7][8][9][10]
In 2021, Mahendra Singh Dhoni was appointed as a brand ambassador. In November 2023, HomeLane secured $105 million, subsequently obtaining ₹225 crore in September 2024, which facilitated the acquisition of Design Café.[11][12][13][14]
References
[edit]- ^ "HomeLane to acquire Design Café, raises ₹225 crore from Hero Enterprise, WestBridge and others". Mint.
- ^ a b "How third-time entrepreneur Srikanth Iyer got it right". Forbes.
- ^ "Homelane banks on commercial interior design business". Mint.
- ^ Roy, Supriya (12 February 2024). "Home interior company HomeLane may acquire smaller rival DesignCafe". The Economic Times.
- ^ a b Dwivedi, Vinay (6 June 2017). "Startup HomeLane offers you customised modular home design solutions". The Economic Times.
- ^ "HomeLane turn cash positive, eyes ₹700 cr topline". The Times of India. 23 November 2023.
- ^ Russell, Ishita. "HomeLane acquires home decor visualisation platform Doowup". e27.
- ^ Shrivastava, Aditi (16 September 2015). "Home furnishing solutions provider Homelane adds tech muscle, buys Doowup". The Economic Times.
- ^ Soni, Yatti (27 April 2023). "HomeLane forays into affordable home interiors with DOOWUP". BusinessLine.
- ^ "HomeLane opens two new Doowup stores". FashionNetwork.com.
- ^ Rajendra, Ranjani (21 May 2019). "SpaceCraft by HomeLane: a tech for interiors". The Hindu.
- ^ "HomeLane leverages OTT platforms for latest campaign - ET BrandEquity". The Economic Times.
- ^ "HomeLane turn cash positive, eyes ₹700 cr topline". The Times of India. 23 November 2023.
- ^ "HomeLane to acquire Design Café, raises ₹225 crore from Hero Enterprise". Mint.