Fix & Fogg
| Founded | 2014 |
|---|---|
| Founder |
|
| Headquarters | , New Zealand |
Fix & Fogg is a Wellington-based peanut butter manufacturer in New Zealand. It was founded by husband and wife Roman and Andrea Jewell in 2014.
History
[edit]Fix & Fogg was started by husband and wife Roman and Andrea Jewell.[1] The two met in 2006 when they were doing a master's in law.[2] Roman had a New Year's resolution in 2013 that year that he "wanted to become more horizontally skilled as opposed to highly skilled, which was a big focus of the legal profession." This led him to play around in several areas, including bee keeping and pottery, and led into making peanut butter.[1][3] The project was commercialised in 2014, forming the company Fix & Fogg,[1] with their first peanut butter being sold at a farmer's market in Wellington in August 2013.[4][5] It was named after Detective Fix and Phileas Fogg from the novel Around the World in Eighty Days.[3]
In 2015 the Smoke and Fire flavour became a finalist in the New Zealand Food Award, but did not receive an award.[3] In early 2018 the company started selling on Amazon, and in 2021 Whole Foods Market in the United States.[6] A factory was opened in Texas in 2020.[2] In 2019 Fix & Fogg partnered with the craft brewery Behemoth to create chocolate peanut butter flavoured imperial stout named The Fix.[7] Since 2022 there has been a sculpture of a pigeon with its head in a peanut butter jar at Wellington's Te Aro Park, where the idea for Fix & Fogg came about. It is part of a series of pigeon sculptures in the city dedicated to local businesses.[8]
In 2024, Fix & Fogg peanut butter was sent to the International Space Station after an astronaut asked for it to be brought up there.[9][10] The company spent about six to seven months collaborating with NASA to make a pouch suitable for space,[9] and ended up becoming the first New Zealand food company to send their food into space.[10]
References
[edit]- ^ a b c "Fix & Fogg peanut butter expands but stays in central Wellington". Stuff. 17 July 2016. Retrieved 5 April 2025.
- ^ a b "Spread the love: the couple behind Fix and Fogg peanut butter". Stuff. 23 May 2020. Retrieved 5 April 2025.
- ^ a b c "Peanut obsession leads Wellington couple to national food awards finals". Stuff. 23 September 2015. Retrieved 5 April 2025.
- ^ "The Wellington nut butter company making a play for American pantries". The Spinoff. 15 July 2022. Retrieved 5 April 2025.
- ^ "Quitting the day job, living the dream". The New Zealand Herald. 11 January 2015. Retrieved 5 April 2025.
- ^ "NZ's Fix & Fogg nut butter brand announces partnership with US retailer Whole Foods Market". The New Zealand Herald. 22 July 2021. Retrieved 5 April 2025.
- ^ "The Fix, a Behemoth craft beer-Fix & Fogg peanut butter mashup". Stuff. 29 June 2019. Retrieved 5 April 2025.
- ^ "First a sign with a spelling mistake, now bronze pigeons to promote Wellington". The New Zealand Herald. 5 August 2022. Retrieved 5 April 2025.
- ^ a b "Fix & Fogg nut butter launched into space". RNZ. 4 May 2024. Retrieved 5 April 2025.
- ^ a b "First Kiwi-made kai blasts its way into outer space". Stuff. 1 May 2024. Retrieved 5 April 2025.