Fathead (brand)
 | This article needs additional citations for verification. (May 2016) |
| Type of business | Private |
|---|---|
Type of site | E-commerce |
| Available in | English |
| Founded | June 6, 2006 |
| Headquarters | Detroit, Michigan, U.S. |
| Area served | Worldwide |
| Founder(s) | Steve Warshak |
| Key people | Chris Hetherington (CEO) Jason Turner (COO) Jen Beaver(CPO) Mehul J.D. (CTO) |
| Industry | Online shopping |
| Products | Lifesized Wall Graphics |
| URL | fathead.com |
Fathead is a brand name of life-sized, precision-cut vinyl wall graphics manufactured by Fathead LLC. Fathead LLC is a privately held company based in Los Angeles, California. The ownership group is led by Chris Hetherington.
History
[edit]In 2023, Fathead was acquired by a group of former athletes, led by Chris Hetherington.[1] Soon after the acquisition, the team acquired an XR tech platform called Varaverse.[citation needed]
In 2006, a group of investors, led by Dan Gilbert, founder of Quicken Loans, had purchased Fathead, Inc[2] Fathead was brought to Gilbert's attention by the company's president Todd Lunsford, then Quicken Loans’ Chief Marketing Officer, after Todd's son saw a commercial and wanted to order a Tom Brady Fathead.[citation needed]Today, Fathead, LLC is one of the threads in a large family of properties in the sports and entertainment market, including the National Basketball Association's Cleveland Cavaliers, the American Hockey League's Cleveland Monsters, Quicken Loans Arena, Xenith, Xeko and Veritix.[citation needed]
Products
[edit]The products are high-definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos. The graphics are constructed of vinyl and a low-tack adhesive.
References
[edit]- ^ "Fathead Acquired by Group of Former Professional Athletes". Jackim Woods & Co. Retrieved 2025-03-05.
- ^ Burns, Mark J. "Fathead Shedding Sports Specific Label As Detroit Company Caters To The Masses". Forbes. Retrieved 2024-01-26.