Draft:WooWoo (Brand)
| Submission declined on 30 July 2025 by Greenman (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. This submission does not appear to be written in the formal tone expected of an encyclopedia article. Entries should be written from a neutral point of view, and should refer to a range of independent, reliable, published sources. Please rewrite your submission in a more encyclopedic format. Please make sure to avoid peacock terms that promote the subject.
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| Submission declined on 16 July 2025 by Aydoh8 (talk). This submission does not appear to be written in the formal tone expected of an encyclopedia article. Entries should be written from a neutral point of view, and should refer to a range of independent, reliable, published sources. Please rewrite your submission in a more encyclopedic format. Please make sure to avoid peacock terms that promote the subject. Declined by Aydoh8 14 days ago. | |
Comment: Please ensure any WP:COI is addressed.None of these sources are easily accessible. Please use accessible sources to allow the submission to be more easily reviewed.I tracked down an online version of the source used for the statement that "It is frequently compared to established brands such as Femfresh and Bodyform in trend and consumer health reporting", and it makes no such claim. Greenman (talk) 09:02, 30 July 2025 (UTC)
| Industry | Personal care |
|---|---|
| Founded | 2016 |
| Founder | Lucy Anderson |
Area served | Europe, Australia, United States |
| Products | Intimate washes, hair removal creams, wipes, serums, supplements |
| Website | woowoo |
WooWoo (brand)
[edit]WooWoo is a British company that produces feminine hygiene and personal grooming products. Founded in 2016 by Lucy Anderson, the brand’s range includes intimate washes, hair removal creams, wipes, serums, and supplements. Its products are distributed through UK retailers, international stockists, and online marketplaces.
History
[edit]WooWoo was founded in 2016 by Lucy Anderson, following consumer research into the intimate care market in the United Kingdom.[1] The brand launched its first products in 2018.
In March 2022, WooWoo completed a £750,000 seed funding round. The round was led by a group of female investors, and an all-female board of directors was subsequently appointed.[2][3]
In 2023, WooWoo increased its retail footprint in the UK, with its hair removal creams becoming available in over 800 Boots stores.[4]
Products
[edit]WooWoo’s product line includes:
- pH-balanced intimate washes[5]
- Hair removal creams marketed for sensitive skin[4]
- Cleansing wipes
- Topical gels and serums
- Nutritional supplements related to intimate health
The company states that its formulations are vegan and dermatologically tested.[1]
Distribution
[edit]WooWoo products are available through retailers including Boots and Superdrug in the UK. They are also sold via the company’s own website and international online marketplaces. Following its 2022 funding round, the brand expanded to markets including France, Italy, Germany, Australia, and the United States.[3][6]
Reception
[edit]In April 2022, Beauty Independent reported that WooWoo had secured approximately US $1 million in funding and was preparing to expand into the U.S. via a warehouse in Los Angeles. The article noted that most products were priced under US $15 and identified the brand’s core demographic as consumers aged 18–30 in markets such as France, Italy, Spain, Germany, Sweden, Norway, Finland and Australia.[7]
In May 2024, Happi reported WooWoo’s retail expansion into the United States, noting the brand’s launch in 24 Bluemercury physical stores in the tri-state area and online. The article also referenced WooWoo’s previous retail partnerships with Free People and Anthropologie.[8]
Market research sources describe WooWoo as part of a growing segment of "clean-label" intimate care brands in Western Europe, noting its vegan, pH-balanced formulations and sustainability positioning. It is frequently compared to established brands such as Femfresh and Bodyform in trend and consumer health reporting.[9]
See also
[edit]References
[edit]- ^ a b Jones, Millie (11 October 2021). "Onyapreneur: Lucy Anderson, Founder of WooWoo". Onya Magazine. Retrieved 16 July 2025.
- ^ "British ESG brand WooWoo closes seed round with £750k of female money and a new all-female board". PR Newswire. 9 March 2022. Retrieved 16 July 2025.
- ^ a b "UK-based Intimate Care Brand WooWoo Raises £750K for Global Expansion". Femtech Insider. 15 April 2022. Retrieved 16 July 2025.
- ^ a b "Intimate bodycare brand WooWoo expands Boots store listing to include bikini hair removal cream". ResponseSource. 13 March 2023. Retrieved 16 July 2025.
- ^ "WooWoo Chamomile Intimate Wash 200ml". Sephora UK. Retrieved 16 July 2025.
- ^ "All the Beauty and Wellness Retail Expansions of 2024". Webecs. Retrieved 16 July 2025.
- ^ McCormack, Claire (5 April 2022). "British Intimate Care Specialist WooWoo Raises $1M, Prepares For US Launch". Beauty Independent. Retrieved 29 July 2025.
- ^ "Women’s Personal Care Brand WooWoo Expands Into Bluemercury". Happi. 8 May 2024. Retrieved 29 July 2025.
- ^ Smith, Colin (21 June 2022). "British Vegan Self-Care Brands: WooWoo". TrendHunter. Retrieved 29 July 2025.