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Draft:United Way Mumbai

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United Way Mumbai is a non-profit organisation [1]addressing social challenges across urban [2] and rural India. As part of the global United Way network with operations in 41 countries [3], this Mumbai-based non-profit collaborates with corporations [4][5], non-government organisations (NGOs), government agencies [6] [7], and individuals to implement solutions in health, education, financial security [8], and climate [9]and community resiliency.

History and network

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United Way Mumbai is part of the international United Way network [10], which has a 130+ year legacy of fostering community development [11]. United Way Mumbai serves as one of the Indian chapters [12], as it is also joined by several other regional chapters in Delhi, Bengaluru, Chennai, Baroda [13], and Hyderabad[14] – each focusing on localised issues within their respective communities [15].

Geographical reach

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The organisation has developed a national footprint through partnerships, and extended its initiatives to multiple states of India, including Assam [16], Uttar Pradesh, Bengaluru, Delhi [5], Gujarat[17], Karnataka, Tamil Nadu, Telangana, and West Bengal, among others [18].

By collaborating with local NGOs, corporate partners [19] [20], and government agencies [21], United Way Mumbai's programmes drive social impact [22].

Role in the Mumbai Marathon

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Since 2009, United Way Mumbai has served as the official philanthropy partner [23] for India’s largest sporting fundraising platform [24], the Mumbai Marathon (previously called the Standard Chartered Mumbai Marathon and now the Tata Mumbai Marathon [25] due to sponsorship by the Tata Group) [26]. In this capacity, the organisation promotes philanthropy [27] through sports [28] enabling participating NGOs to leverage the fundraising potential of the event. To do this, the non-profit facilitates connections between runners, non-runners, corporate partners [29] and participating charities, raising funds for an extensive list of social causes through its digital platform [30].

Through its fundraising platform, the non-profit facilitates opportunities for individuals from all age groups [31] to raise both funds [32] [33] and awareness for their chosen causes or NGOs registered at the marathon [34], ensuring that 100% of the funds raised online go directly to the registered charities [35].

As the marathon's philanthropy partner, the organisation’s involvement also ensures participating NGOs’ access to unrestricted funding, which can be used for operational costs or projects that don't have designated funding [36].

In 2009, the event raised approximately INR 7.75 crore, which increased to INR 45.95 crore by 2020 [37] [38]. The 2024 edition, on the other hand, set a philanthropic record, with over INR 58 crores raised before race day [39] [40]. By April 2024, the total funds raised had reached INR 72.39 crore [41], benefiting 268 NGOs. The same year saw over 12,000 individuals run to promote diverse causes, supported by 1,157 fundraisers and 179 corporate partners. Additionally, 24,083 individual donors contributed to the fundraising efforts [42].

Since its inception, the TMM has raised over INR 429.60 crores [43], benefiting more than 1,000 NGOs across various causes [44]

References

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  1. ^ https://give.do/discover/VQI/united-way-mumbai/
  2. ^ "United Way Mumbai | Baseline Study for Mumbai 360 - The4thWheel". 15 June 2021.
  3. ^ "United Way Worldwide - ESG News & Media".
  4. ^ "Life's Good when Life's Shared: Lg India Expands Blood Donation Initiative Across India". 12 February 2025.
  5. ^ a b "HSBC India launches "Swachh Sankalp" along with the Social Lab (TSL) and United Way Mumbai (UWM)".
  6. ^ "United Way Mumbai and RTO, Mumbai Central launch the two-wheeler simulator training". 18 June 2022.
  7. ^ "Mumbai: Reading carnival organised for underprivileged students".
  8. ^ "United Way Mumbai supports 3331 micro women entrepreneurs in Mumbai". 23 March 2022.
  9. ^ "How United Way Mumbai works towards improving beaches". 5 November 2021.
  10. ^ "Galvanizing Young Leaders | United Way Worldwide".
  11. ^ "United Way's CEO on Shifting a Century-Old Business Model". Harvard Business Review. September 2018.
  12. ^ "United Way of Mumbai | Devex".
  13. ^ "United Way eyes world record for hosting highest number of people". The Times of India. 5 October 2011.
  14. ^ "United Way of Hyderabad making collective impact". 7 March 2021.
  15. ^ "United Way Mumbai | AVPN". AVPN.
  16. ^ "Driving Social Impact: Visa's Pledge with United Way Mumbai".
  17. ^ "United Way Mumbai and TotalEnergies Foundation champion Road Safety Awareness with Helmet Distribution across 3 cities in India – India Education | Latest Education News | Global Educational News | Recent Educational News".
  18. ^ "United Way Mumbai Joins Forces with Citizen Volunteers to Save the Planet | CSR Mandate". 23 April 2022.
  19. ^ "Building Strong Corporate-NGO Partnerships". 18 May 2022.
  20. ^ "ClubMahindra15".
  21. ^ "United Way Mumbai Successfully Commemorates Rashtriya Poshan Maah with Poshan Mela to Combat Child Malnutrition in Karjat - Morning Kashmir". 30 September 2023.
  22. ^ "United Way Mumbai: Accelerating community interventions with the aim of lasting impact".
  23. ^ "Tata Mumbai Marathon | Philanthropy | Introduction".
  24. ^ "The Tata Mumbai Marathon -- India's Biggest Social Impact Fundraising Platform".
  25. ^ "Welcome to the Tata Mumbai Marathon!". tatamumbaimarathon.procam.in.
  26. ^ "Tata Trusts to raise awareness and support for five causes at the Tata Mumbai Marathon 2020 - Events - Tata Truts".
  27. ^ "Run for good: Mumbai Marathon, with more than 44,000 participants, raises Rs 26 cr for charity". The Economic Times. 25 January 2018.
  28. ^ "Philanthropy through sports: The opportunity of a lifetime - ET BrandEquity".
  29. ^ "HDFC Bank Employees Run In Tata Mumbai Marathon".
  30. ^ "Tata Mumbai Marathon 2025: NGOs, Corporates and Citizens Come Together to Raise Rs 43 Crores".
  31. ^ "Young leaders under 21 feted for raising funds at Mumbai marathon's 2024 edition". The Times of India. 6 April 2024.
  32. ^ "How the Mumbai Marathon is turning into a fund-raising initiative". 14 January 2025.
  33. ^ "14,000 runners, raising INR 33 cores pre-race day for charity at Tata Mumbai Marathon 2020". 18 January 2020.
  34. ^ "Cause, they care: More NGOs join Sunday run". Hindustan Times. 17 January 2020.
  35. ^ "United Way of Mumbai helps raise Rs12.2 crore for222 NGOs through the 9thedition of the Standard Chartered Mumbai Marathon, 2012". 13 January 2012.
  36. ^ "Tata Mumbai Marathon 2025: Shrimad Rajchandra Love and Care Raises ₹10 Crore, Marking 13th Consecutive Year as Highest Fundraising NGO".
  37. ^ "Tata Mumbai Marathon 2020 Raises INR 45.90 Crores for Philanthropic Causes | CSR Mandate". 28 October 2020.
  38. ^ "Tata Mumbai Marathon 2018 breaks all charity records; raises more than ₹25 Crore for 259 NGOs". 16 January 2018.
  39. ^ "Mumbai Marathon 2024 sets fundraising record, 267 NGOs raise Rs 58 cr for various causes". 17 January 2024.
  40. ^ Periwal, Nikita (19 January 2025). "Mumbai Marathon: 65,000 run for a change tomorrow could bring". The Economic Times.
  41. ^ "Tata Mumbai Marathon Philanthropy Awards 2024: 72.39 Crores Raised by TMM Through 268 NGOs Surpassing Records".
  42. ^ "INR 72.39 Crores raised for Humanitarian Causes by NGOs, Corporates, and citizens at the Tata Mumbai Marathon 2024".
  43. ^ "Running for a cause". 28 January 2025.
  44. ^ "The Tata Mumbai Marathon: A Legacy of Endurance, Community, and Brand Power". 20 January 2025.
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