Draft:TeqBlaze
Submission declined on 19 February 2025 by SK2242 (talk).
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| Submission declined on 9 February 2025 by Jamiebuba (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Jamiebuba 11 days ago.
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Comment: The references currently in the draft don't cut it. Wikipedia articles for companies and organisations require high-quality references from reliable sources that are completely unaffiliated with the subject, and talk about it in detail (no press releases, no blogs with little editorial oversight, no routine news about partnerships, product launches or funding). SK2242 (talk) 05:07, 19 February 2025 (UTC)
| Industry | Programmatic advertising |
|---|---|
Key people | Anastasia Nikita Bansal (CEO) |
| Website | teqblaze.com |
TeqBlaze is a service provider of programmatic technology on a white-label basis.[1][2] It includes customizable Supply-Side Platforms (SSPs), Software Development Kits (SDKs), Demand-Side Platforms (DSPs), White-Label Ad Server, and Ad Exchange platforms.[3][4]
History
[edit]TeqBlaze was established in 2014 as a division of SmartyAds.[5] At that time, the company concentrated on building white-label DSPs to improve efficiency and transparency in digital advertising. In 2024, it became an independent entity. This transition broadened TeqBlaze's operations, catering to a diverse range of clients and industries globally, with a continued priority on security and the highest industry standards.[6]
TeqBlaze applies different approaches in building custom products for clients, including Machine Learning and Artificial Intelligence for advertising technology. The company is mainly focused on smart optimization features, including: SmartFloor Pricing Mechanism, Traffic Shaping, SPO Toolkit, Query Volume Optimization, Adaptive Margin, A/B Testing Capabilities.[7]
Collaborations
[edit]TeqBlaze is a part of the Prebid community, developing industry standards and tackling common technical challenges in the AdTech industry.[8]
The company is a member of the IAB Tech Lab, which is building a new AdTech landscape.[9]
TeqBlaze partners with ID5, a leader in privacy-focused identity solutions, to simplify access to advanced advertising technology and distribute ID across the advertising value chain.[10]
Awards
[edit]- Global Business Tech Awards (2025): Ad Tech Company of the Year, nomination; Best Use of AI/Innovation, nomination, for its SPO Toolkit; Best Use of Data category, finalist; Tech Deal of the Year category, finalist.[11][12]
- Digiday Technology Awards (2024): Best Automation Tool, finalist.[13]
- The Wires Award (2024): Best Client Services, finalist.[14]
- AdExchanger and AdMonsters (2024): CEO Anastasia Nikita Bansal was recognized as one of the Top Women in Media & Ad Tech by reflecting TeqBlaze CEO's visionary leadership and transformative contributions to the industry.[15]
References
[edit]- ^ M, Kim (2024-07-09). "Programmatic Advertising: What Are SSP, DSP, And DMP?". Searchbug Blog. Retrieved 2025-02-18.
- ^ "White Label Demand-Side Platform by TeqBlaze - Teqblaze". teqblaze.com. Retrieved 2025-02-09.
- ^ "TeqBlaze Unveils Major Update to White-Label SSP + Ad Exchange Platform to Version 2.5 - ExchangeWire.com". www.exchangewire.com. Retrieved 2025-02-09.
- ^ admin (2024-08-14). "The Difference Between Programmatic Advertising And Other Types of Advertising". Sumo Search. Retrieved 2025-02-18.
- ^ SmartyAds. "Teqblaze: The Evolutionary Leap from SmartyAds White Label Solutions - SmartyAds". smartyads.com. Retrieved 2025-02-09.
- ^ "SmartyAds Announces the Separation of its White-Label Solutions Department Into a Separate Company Named Teqblaze - ExchangeWire.com". www.exchangewire.com. Retrieved 2025-02-09.
- ^ Johns-Chapman, Sue (2025-01-30). "Navigating Innovation: TeqBlaze's Impact at the Global Business Tech Awards". Global Business Tech Awards. Retrieved 2025-02-09.
- ^ "Strengthening Ad Tech Advocacy: TeqBlaze Joins the Prebid Community - ExchangeWire.com". www.exchangewire.com. Retrieved 2025-02-09.
- ^ "Teqblaze Announces Membership in the IAB Tech Lab as part of its Expanding Strategic Partnership to Advance AdTech". ExchangeWire.com. Retrieved 2025-02-09.
- ^ "TeqBlaze Partners with ID5 to Break Cookies Limitations - Teqblaze". teqblaze.com. Retrieved 2025-02-09.
- ^ "TeqBlaze Earns Four Nominations at the 2025 Global Business Tech Awards". WJBF. EIN Presswire. 2025-02-11.
- ^ Regan, Iisobel (2024-04-04). "TeqBlaze are thrilled to be shortlisted for a Global Business Tech Award". Global Business Tech Awards. Retrieved 2025-02-09.
- ^ Awards, Digiday (2024-08-27). "Experian, Intuit Mailchimp and Rise are among this year's Digiday Technology Awards finalists". Digiday. Retrieved 2025-02-09.
- ^ "ExchangeWire - Shortlist 2024". exchangewire.secure-platform.com. Retrieved 2025-02-09.
- ^ "Anastasia-Nikita Bansal is Named Top Women in Media & Ad Tech by AdExchanger and AdMonsters - ExchangeWire.com". www.exchangewire.com. Retrieved 2025-02-09.
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