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Draft:Normals (design studio)

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  • Comment: Still has some of the promotional text mentioned earlier, such as "aims to create tangible representation of the future to support larger innovation efforts". SirMemeGod  16:17, 7 October 2024 (UTC)
  • Comment: Which are the three best sources which establish the subject's notability? Interviews are not secondary sources, please ensure the references are independent of the subject and reliable publishers. Utopes (talk / cont) 20:23, 10 September 2024 (UTC)

Normals (stylized as N O R M A L S) is a Berlin-based interdisciplinary design and futures studies studio. The studio is known for its work in design fiction and speculative design, creating conceptual and practical representations of potential futures to explore innovation strategies.[1]

Normals produces a variety of outputs, including product prototypes,[2] immersive installations,[3] story-driven animations,[4] computer-generated imagery,[5] and fictional public talks.[6]

The studio’s projects have been exhibited internationally and referenced in academic and industry discussions on the role of speculative design in emerging technologies and cultural discourse.[7]

References

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  1. ^ Balagtas, Phil (2024-06-05). Making Futures Work: Integrating Futures Thinking for Design, Innovation, and Strategy. O'Reilly Media, Inc. pp. 298–301. ISBN 978-1-0981-4886-7.
  2. ^ Brownlee, John (2016-02-10). "What Fashion Will Look Like When We Upload Our Brains To The Cloud". Fast Company.
  3. ^ "Red Dot Design Award: Molecular Futures". Red Dot.
  4. ^ "Behind the Scenes of the Artefact INWARDS". Futures Garden.
  5. ^ "Drive to Zero 2024 - Exposition artistique". Drive to Zero.
  6. ^ re:publica (2018-05-06). re:publica 2018 – Rajesh Laghari: Participative Cryptoeconomics — The Future Of Universal Income. Retrieved 2024-09-10 – via YouTube.
  7. ^ Scholz, Alexander (2018-10-11). "The fantastical futures of studio N O R M A L S and what we can learn from them". Friends of Friends.