Draft:MarTech Africa
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MarTech Africa
Overview
MarTech Africa is an annual technology and marketing conference that brings together industry professionals, innovators, and thought leaders from across Africa. The event focuses on the integration of marketing and technology, fostering the emergence of professionals skilled in both storytelling and data-driven analysis.[1]
MarTech Africa 1.0 (2024)
The inaugural edition, MarTech Africa 1.0, took place on February 24, 2024, at Zone Tech Park, Lagos, Nigeria. Organized by Yournotify and supported by TechCity, the event featured 16 speakers, four-panel sessions, and discussions on marketing, data, technology, and the creative creative economy. Key topics included data privacy, digital transformation, predictive analytics, and the monetization of creative content. The event attracted leading industry experts and brands such as ALX, Rise Vest, Enter Scale, Afrihealth, and Selar.[2]
MarTech Africa 2.0 (2025)
The second edition, MarTech Africa 2.0, was held on February 22, 2025, at Zone Tech Park, Lagos. The event expanded its scope, incorporating the MarTech Awards to recognize outstanding achievements in digital marketing and technology. Unicaf was a notable participant, with its Business Development Director, Ayodele, joining a panel discussion on the role of technology in education.[3] The conference covered the impact of marketing technology in sectors like healthcare, finance, logistics, and education, featuring over 20 expert speakers and interactive workshops.
Key Discussions and Insights
During MarTech Africa 2.0, industry leaders highlighted the growing influence of artificial intelligence (AI) and technology in marketing. Olusesan Ogunyooye, Head of Marketing at AXA Mansard Insurance Plc, emphasized that while AI will reshape marketing by automating tasks such as content creation and media buying, human expertise remains essential for strategy and execution. He noted that marketing professionals must integrate skills in marketing, data science, and technology to stay relevant.[4]
Significance and Future Outlook
MarTech Africa serves as a pivotal platform for addressing challenges and opportunities in Africa’s digital Digital marketing landscape. The conference continues to drive discussions on leveraging technology for business growth, improving customer engagement, and fostering innovation. With increasing participation from global and local stakeholders, MarTech Africa aims to shape the future of marketing technology on the continent.[5]
References
- ^ "Martech Africa 2.0". Naijapreneur. Retrieved 5 February 2025.
- ^ "Experts discuss African Marketing technology at MàrTech Africa 1.0". Techpression.
- ^ "Unicaf Showcases the Future of Online Education at MarTech Africa". UNICAF. Retrieved 10 March 2025.
- ^ "'AI won't take marketers' Jobs — Professionals with AI skills will', says Ogunyooye". The Guardian. Retrieved 25 February 2025.
- ^ "Martech Africa 2.0 to explore tech-driven marketing solutions for Africa". Techpression. Retrieved 20 January 2025.
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