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Draft:Krishna Alejandrino

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Krishna C. Alejandrino [1] is the current Executive Director of Junior Achievement (JA) Philippines[2]. He has held this position for the past 16 years and continues to lead the organization's operations, including training and development, business planning, financial management, and marketing. Under his leadership, JA Philippines has strengthened its partnerships with top corporations and industry organizations, both locally and internationally, to inspire young people to value entrepreneurship. JA Philippines is part of JA Worldwide, which ranks among the top seven non-government organizations globally.

Early Life and Education

Krishna Alejandrino was born on September 6, 1976 in Manila, Philippines

Career

Krishna Alejandrino has held key leadership positions in organizations dedicated to marketing, education, and research. He serves as the Executive Director of Junior Achievement Philippines, leading initiatives that empower young entrepreneurs. Additionally, he is a Director at the International Institute of Marketing Standards under the International Institute of Marketing Professionals (IIMP), contributing to the development of global marketing standards. He is also a Council Member for Research and Innovation at the JA Worldwide Research Institute, where he supports research-driven strategies to advance youth education and entrepreneurship.

Contributions to the Organization

As the Executive Director of JA Philippines, Alejandrino has been instrumental in expanding the organization’s outreach and impact on youth entrepreneurship, work-readiness, and financial literacy programs. His leadership has facilitated collaborations with multinational corporations and local enterprises, securing vital funding and support for JA initiatives.

Industry Influence and Leadership

Alejandrino has played a significant role in fostering corporate social responsibility (CSR) programs, partnering with global and local organizations such as Prulife UK, Prudence Foundation, Pilipinas Shell, HSBC, HP, AXA, Accenture, Pearl S. Buck Foundation, FedEx, DDB Advertising, Dell/EMC, Bloomberg, Microsoft, AIG, ADP Global, Synchrony Financial, GE, Citibank N.A., Bechtel, International University Alliance in the U.S., PLDT Enterprise, PLDT SME, COL Financial, Mercedes-Benz, MRTD, Go Negosyo/RFM, and PTT Oil.

Notable Achievements & Recognition

Krishna Alejandrino has received numerous accolades for his contributions to marketing, education, and business development. He was named Marketing Adviser of the Year by the Philippine Marketing Association (PMA), Financial Executives of the Philippines (FINEX), and the Philippine Constructors Association (PCA) from 2006 to 2008.

In 2009, he was recognized as the Most Outstanding Faculty Member (Coaching Award) by Southville International School and Colleges. He holds the title of Associate Fellow Business Educator (AFBE), awarded by the Philippine Council of Deans and Educators in Business (PCDEB) and the Philippine Academy of Professionals in Business Education. His dedication to youth development earned him the Youth Development Award from the Chartered Association of Business Administrators in 2013. In 2018, he received multiple honors, including the Service Excellence Award from the International Christian Academy (Association of Christian International Schools), the Excellence Award from Saint Joseph College, and the Presidential Recognition Award from the Philippine Council of Deans and Educators in Business.

Additionally, he was honored with the Recognition and Appreciation Award by the U.S. Embassy in Manila, under Ambassador Harry Thomas, for his contributions to corporate social responsibility (CSR) projects in collaboration with the U.S. government.

Major Contributions to the Field

Krishna Alejandrino has made significant contributions to business education[3], youth entrepreneurship, and corporate social responsibility. As the Executive Director of Junior Achievement (JA) Philippines, he has played a pivotal role in expanding financial literacy, work-readiness, and entrepreneurship programs for young people. Under his leadership, JA Philippines has strengthened partnerships with top multinational corporations, enabling thousands of students to gain access to business training and mentorship programs. His efforts have helped bridge the gap between education and industry, equipping students with the necessary skills to become future business leaders and entrepreneurs.

Beyond JA, Alejandrino has been actively involved in setting global marketing standards through his role as a Director at the International Institute of Marketing Standards under the International Institute of Marketing Professionals (IIMP). His contributions to marketing education have helped shape industry best practices, ensuring that business curricula remain relevant in an evolving digital and global landscape. He has also played a crucial role in research and innovation as a Council Member for Research and Innovation at the JA Worldwide Research Institute, supporting data-driven strategies that enhance entrepreneurial education worldwide.

Moreover, he has contributed in the media, writing different articles relating to business, providing insights regarding the mindset of the millennial generation [4] [5]

Public Impact and Influence

Alejandrino's leadership has had a profound impact on youth empowerment, career development, and financial education[6], both in the Philippines and internationally. As the head of JA Philippines, he has been at the forefront of programs that provide young individuals with the knowledge, skills, and resources to thrive in an increasingly competitive job market. He has spearheaded initiatives focusing on financial literacy, responsible money management, and entrepreneurship, helping Filipino youth build strong financial foundations and develop the confidence to pursue their careers and business ventures.

Through his advocacy, Alejandrino has established strong collaborations between educational institutions, corporations, and government agencies to implement sustainable and scalable career development programs. His leadership has paved the way for mentorship and internship opportunities, enabling students to gain real-world experience and industry exposure. By fostering a culture of entrepreneurship and financial responsibility, he has empowered countless young individuals to make informed financial decisions, contribute to economic growth, and create meaningful career paths.

His influence extends beyond education, as he is a recognized speaker and thought leader in marketing, youth development, and business education. He has led discussions and training programs with prestigious organizations, contributing to national and international conversations on the role of young entrepreneurs and professionals in economic progress.[7] Alejandrino’s dedication to youth empowerment, financial literacy, and career development has earned him numerous awards and recognition, reinforcing his reputation as a leader in business education and social impact initiatives.

Philanthropy and Advocacy

Alejandrino is committed to youth development and empowerment through JA Philippines. He actively advocates for expanding educational programs that focus on entrepreneurship, financial literacy, and work-readiness to support young people nationwide.

References

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  1. ^ "Krishna Alejandrino - LinkedIn".
  2. ^ https://www.japhilippines.org/
  3. ^ https://www.abem.ca/x/JABEM-2023-V3N1.pdf
  4. ^ https://www.abs-cbn.com/focus/06/18/16/are-millennials-the-future-of-our-country
  5. ^ "Are millennials a destiny of the country?". 18 June 2016.
  6. ^ "EY-GDS prepares women in STEM via app". Daily Tribune. 15 March 2024.
  7. ^ "Asenso Pinoy Entrepreneurship Conference a big hit in Tarlac!". 6 July 2011.
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