Draft:KASUTEIRA
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Last edited by Qwerfjkl (bot) (talk | contribs) 2 seconds ago. (Update) |
KASUTEIRA is a dessert brand founded in 2018 in Kyiv, Ukraine, and since 2022 based in Berlin, Germany. The company specializes in Japanese-inspired desserts and beverages, particularly those featuring premium matcha green tea sourced from the Uji region of Kyoto, Japan.
History
[edit]KASUTEIRA was established in 2018 in Kyiv. In 2022, following the relocation of its founders, the brand was re-established in Berlin. Drawing inspiration from Japanese tea culture and confectionery traditions, the company has since participated in local culinary events such as Kerb Berlin and Markthalle Neun's Naschmarkt.
Products
[edit]The brand is known for its matcha-based desserts, which make up around 90% of its product line. Ingredients such as yuzu, hojicha, and adzuki beans are also used. KASUTEIRA emphasizes the use of high-quality and seasonal ingredients, combining traditional Japanese techniques with European pastry traditions.
Brand identity
[edit]The KASUTEIRA logo is inspired by the map of the Uji region, where the brand’s matcha is sourced. According to the brand, this region is known for its high-altitude plantations, unique climate, and traditional hand-picking methods.
Philosophy
[edit]KASUTEIRA emphasizes craftsmanship, seasonality, and high-quality ingredients. The brand’s stated mission is to offer a refined experience of authentic matcha-based desserts, aiming to reshape perceptions of matcha by promoting its rich and complex flavor.