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Eric Lee-Mäder (born 1972) is an American conservationist and recipient of several national book awards, including a 2023 National Outdoor Book Award for his natural history memoir, The Milkweed Lands.[1][2][3]

Considered a pioneer in pollinator conservation, his professional work focuses on wild bees, butterflies, meadows, hedgerows, and the large-scale incorporation of wildlife habitat into farms and food systems.[4]

A frequent public speaker, Lee-Mäder has appeared as a featured lecturer at numerous farm and conservation events, and his work has been covered in the New York Times, PBS, Modern Farmer Magazine, and the Seattle Times, among other outlets. He is based in Washington State and farms on Whidbey Island.[5][6][7]

Early Life and Education

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Raised by a single mother, Lee-Mäder grew up in North Dakota and Minnesota, spending formative adolescent years living in a Mississippi River town where he developed a "boyhood obsession with catching and examining" the river's rough fish species, which he referred to in The Milkweed Lands as "beautiful, otherworldly fish in...toxic waters."[8]

Lee-Mäder is a graduate of the University of Minnesota, holding undergraduate degrees in Speech-Communication and Japanese Language from the University's College of Liberal Arts and a graduate degree from the University's Department of Horticulture.[9][10] He also attended Hiroshima University, in Higashihiroshima.[11] In various public talks he references the traditional Satoyama land use model of rural Japan as a model agroecological system optimized for both agricultural production and biodiversity conservation.[12][13]

During his graduate school time at the University Minnesota, he briefly served as a lab technician, and later received an appointment as an Extension Professor of Entomology in the University's Bee Lab under MacArthur Fellow, Dr. Marla Spivak.[12] Spivak and Lee-Mäder would later collaborate on several books and academic articles.[14][15]

Career

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Following graduate school, Lee-Mäder worked as a wildflower and native grass seed crop manager in the Midwest.[8] In 2008 he joined the Xerces Society for Invertebrate Conservation where he eventually rose to the position of Director, leading work focused on wild pollinator conservation.[16]

At Xerces, Lee-Mäder's early work with colleagues focused on the design and development of native plant habitat systems for wild pollinators primarily on farms. In the immediate wake of Colony Collapse Disorder, when the extent and impact of pollinator declines was only beginning to be understood, he helped launch the organization's first nationwide SARE-sponsored Pollinator Conservation Short Courses leading to significant nationwide exposure for Xerces with dedicated training for conservation professionals, especially staff of the USDA's Natural Resources Conservation Service (NRCS).[17][18][19]

Additionally, early in his Xerces tenure, Lee-Mäder collaborated closely with University of Wisconsin Eau Claire biologist, Dr. Paula Kleintjes-Neff on recovery strategies for the federally-endangered Karner Blue Butterfly (Plebejus samuelis). Through close examination of USDA-funded conservation programs targeting the butterfly, the team identified technical inadequacies in habitat restoration methodology and habitat design protocols.[20] To address these issues, Kleintjes-Neff and Lee-Mäder developed technical guidance documentation for USDA conservation staff, and collaborated on the publication of research findings from a study of Karner blue habitat restoration efforts.[21] The team was able to show that when high-quality habitat is established, the small butterfly is able to naturally disperse significant distances to successfully colonize those newly restored sites.[20]

Lee-Mäder's later work at Xerces focused on:

In his later primary Xerces role, Lee-Mäder provided technical consulting to major food companies and brands such as Häagen-Dazs, General Mills' organic brands (including Muir Glen, Cascadian Farm, Annies, and Lärabar), Danone's Silk Almond Milk, and Whole Foods Market.[34][35] This work focused on the development of more than 100,000-acres of farm habitat restoration efforts for wild bees, market-based incentives to encourage more farms to adopt conservation measures for wildlife, and consumer advocacy for pollinators.[36][37] Through this work, Lee-Mäder served as a technical advisor to Whole Foods Market on a viral 2013 public awareness campaign that temporarily removed insect-pollinated produce from the shelves of a Whole Foods store.[38]

Among Lee-Mäder's food industry focused work was the development of Bee Better Certified, a sustainability certification that denotes foods grown on farms that provide native plant habitat for bees, and that employ practices to protect bees from pesticides. As of 2024, Silk Almond Milk, Rainier Fruit, and several other companies offered Bee Better Certified food products. He retired from Xerces in 2024.[39]

Lee-Mäder is a co-founder and principal at Northwest Meadowscapes, a Washington-state based native seed supplier and meadow consultancy.[39][40] His Northwest Meadowscapes farm, with its low-land estuary setting has been featured in regional and national media for both conservation project implementation, and for Lee-Mäder's novel efforts to graft traditional cider apple varieties onto wild crabapple rootstocks that tolerate extended seasonal flooding and saltwater.[41][42][43]

In 2020 Northwest Meadowscapes collaborated with Seattle-based landscape architecture firm GGN to design and install a sprawling native Pacific Northwest wildflower meadow at the Gates Foundation headquarters in Seattle, adjacent to the city's famed Space Needle.[44][45][46][47]

Works

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Books

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2023. The Milkweed Lands. With Beverly Duncan (illustrator). Storey Publishing.[8]

2023. Farming with Soil Life: A Handbook for Supporting soil Invertebrates and Soil Health on Farms. Jennifer Hopwood, Stephanie Frischie, Emily May, and Eric Lee-Mäder. Sustainable Agriculture Research and Education (SARE).[30]

2021. One Hundred Plants to Feed the Monarch. Eric Lee-Mäder, Stephanie Frischie, Emma Pelton, Sarina Jepsen, Stephanie McKnight, and Scott Hoffman-Black. Storey Publishing.[48]

2016. One Hundred Plants to Feed the Bees; Provide a Healthy Habitat to Help Pollinators Thrive. Eric Lee-Mäder, Jarrod Fowler, Jillian Vento, and Jennifer Hopwood. Storey Publishing.[49]

2016. Gardening for Butterflies. Scott Hoffman Black, Brianna Borders, Candace Fallon, Matthew Shepherd, Eric Lee-Mäder, and Robert Michael Pyle. Timber Press.[50]

2014. Farming with Native Beneficial Insects: Ecological Pest Management Solutions. Eric Lee-Mäder, Jennifer Hopwood, Lora Morandin, Mace Vaughan, and Scott Hoffman Black. Storey Publishing.[23]

2010. Attracting Native Pollinators: Protecting North America's Bees and Butterflies. Eric Lee-Mäder, Matthew Shepherd, Mace Vaughan, Scott Hoffman Black, and Gretchen LeBuhn. Storey Publishing.[51]

2010. Managing Alternative Pollinators: A guide for growers, beekeepers, and conservationists. Eric Mader, Marla Spivak, and Elaine Evans. Sustainable Agriculture Research and Education (SARE).[14]

Research Publications

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2018. Farming with Nature: Maximizing pollination, soil health, and pest management on farms. Katherina Ullmann, James Eckberg, Mace Vaughan, Eric Lee-Mäder. United Nations Food and Agriculture Organization.

2018. An Overview of the Potential Impacts of Honey Bees to Native Bees, Plant Communities, and Ecosystems in Wild Landscapes: Recommendations for Land Managers. Richard Hatfield, Sarina Jepsen, Mace Vaughan, Scott Hoffman Black, and Eric Lee-Mäder. The Xerces Society.[52]

2017. Assessing a farmland set-aside program for an endangered butterfly: USDA State Acres for Wildlife Enhancement for the Karner Blue Butterfly. Paula Kleintjes Neff, Christina Locke, Eric Lee-Mäder. Journal of Insect Conservation.[20]

2012. Pollinator habitat enhancement: Benefits to other ecosystem services. Stephen Wratten, Mark Gillespie, Alex Decourtye, Eric Mader, Nicolas Desneux. Agriculture, Ecosystems, and Environment.[53]

2011. The Plight of the Bees. Marla Spivak, Eric Mader, Mace Vaughan, Ned Euliss. Environmental Science and Technology.[15]

2010. Landscape Scale Enhancement of Floral Resources for Honey Bees in Non-Cropped Farmlands. Alex Decourtye, Eric Mader, Nicolas Desneux. Apidologie.[54]

Select Technical Guides

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2022. Making Meadows: Creating Wildflower Meadow Ecosystems West of the Cascade Mountains. A Northwest Meadowscapes Guide.[55]

2020. ハナバチに優しい農業: 農地で野生ハナバチに生息環境を贈るためのガイドライン. Mace Vaughan, Jennifer Hopwood, Eric Lee-Mäder, Matthew Shepherd, Claire Kremen, Anne Stine, Scott hoffman Black, 川口利奈, and 大野ゆかり訳. Pollinator Service Society of Japan.[56]

2018. Maintaining Diverse Stands of Wildflowers Planted for Pollinators: Ongoing Habitat Management. Hillary Sardinas, Jennifer Hopwood, Jessa Kay Cruz, James Eckberg, Kelly Gill, Rae Powers, Sarah Foltz Jordan, Mace Vaughan, Nancy Lee Adamson, and Eric Lee-Mäder. The Xerces Society.[57]

2018. Interseeding Wildflowers to Diversify Grasslands for Pollinators. Dave Williams, James Eckberg, Jennifer Hopwood, Rae Powers, Mace Vaughan, Karin Jokela, Sarah Foltz-Jordan, and Eric Lee-Mader. The Xerces Society.[58]

2017. Native Thistles: A Conservation Practitioner's Guide. Plant Ecology, Seed Production Methods, and Habitat Restoration Opportunities. James Eckberg, Jennifer Hopwood, Sarah Foltz-Jordan, and Brianna Borders. The Xerces Society.[59]

2015. Habitat Planning for Beneficial Insects: Providing Habitat for Predators and Parasitoids of Crop Pests. Jennifer Hopwood, Mace Vaughan, Lora Morandin, and Claire Kremen. The Xerces Society.[24]

2015. Cover Cropping for Pollinators and Beneficial Insects. Eric Lee-Mader, Anne Stine, Jarrod Fowler, Jennifer Hopwood, and Mace Vaughan. Sustainable Agriculture Research and Education (SARE).[60]

2014. Milkweeds: A Conservation Practitioner's Guide. Seed production, restoration, and beyond. Brianna Borders, Eric Lee-Mäder. The Xerces Society.[26]

2015. Habitat Planning for Pollinators in the Pacific Islands Area. Jolie Goldenetz-Dollar, Brianna Borders, Eric Lee-Mäder, Greg Koob, Mace Vaughan, Kawika Duvauchelle, and Glenn Sakamoto. USDA Natural Resources Conservation Service.[61]

2013. Beyond the Birds and the Bees: Effects of Neonicotinoid Insecticides on Agriculturally Important Beneficial Insects. Jennifer Hopwood, Scott Hoffman Black, Mace Vaughan, Eric Lee-Mäder. The Xerces Society.[62]

Public Lectures

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Lee-Mäder has frequently appeared as a speaker at sustainable agriculture and conservation conferences including Eco-Farm, Society of Environmental Journalists, Pollinator Friendly Alliance, Midwest Organic and Sustainable and Education Service, the Soil and Water Conservation Society, the National Native Seed Conference, Society for Ecological Restoration, Natural Products Expo West, Electric Power Research Institute, Northwest Horticultural Society, The National Conference on Cover Crops and Soil Health, Maine Organic Farmers and Gardeners Association, Prairie Enthusiasts, Organic Seed Growers Conference, and Washington Tilth. Select talks include:

2025. Farmers of 40 Centuries. Practical Farmers of Iowa Conference Keynote Address.

2024. How to Eat for Bees. Colorado Pollinator Summit Keynote Address.[12]

2024. Meadowcraft Across Regions: Native Plant Communities Meet Globalized Vegetation. New Directions in American Landscapes.[63]

2023. Farmers of 40 Centuries. The North American Prairie Conference Keynote Address.[64]

2017. Organic Farms: The Last Best Hope to Save Earth's Wildlife. Midwest Organic and Sustainable Education Service (MOSES) Organic Farming Conference Keynote Address.[13]

Select Media Appearances

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2025. Buzzkill Podcast. Save Which Bees? Episode 1. The Food & Environment Reporting Network.[65]

2023. If You Plant Milkweed, They Will Come. (And Not Just the Butterflies). M. Roach. The New York Times.[5]

2023. Diverse, Powerful Milkweeds. A Way to Garden with Margaret Roach.[66]

2022. Coming Soon to a Food Label Near You: 'Bee-Friendly' Certification. T. Greenway. Civil Eats.[67]

2022. Crabapples and Camas: Alley Cropping at Northwest Meadowscapes. J. Paige. Snohomish Conservation District.[41]

2022. Wild bees, threatened by warming and wildfires, get help from WA researchers. N. Turner. Seattle Times.[45]

2022. Farmers Battle Against, and Now For, Milkweed. J. Taylor. Modern Farmer Magazine.[68]

2017. Back to Roots Podcast. The Importance of Life We Don't See.[69]

2015. Bringing Bees Back. PBS Growing a Greener World Television Programme. Episode 603.[6]

Personal Life

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A minor fixture in the 1980s and 1990s Minneapolis punk scene, Lee-Mäder gained notoriety as a collaborating publisher of several zines focused on second wave punk culture, the burgeoning computer underground, and science fiction.[70] As of 2025, a 1995 interview of Neuromancer novelist William Gibson conducted by Lee-Mäder and a publishing partner remains in Web circulation among the author's fans.[71]

In addition to his conservation career, Lee-Mäder teaches Judo in Washington state where he resides.[72] He participated in the 2003 World Masters Judo Championship at the Kodokan Institute in Tokyo, Japan.[73]

Eric Lee-Mäder is the son of sound engineer Lynn Mader, an inventor of focused-sound speakers used at the Stax Museum of American Soul Music, the Country Music Hall of Fame, several Smithsonian museums in Washington DC, various presidential libraries, and other venues in numerous countries.[74]

References

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  4. ^ "Alumni Award Winner Eric Lee-Mäder to Present at HortSci Grows: Sustainability | Department of Horticultural Science". horticulture.umn.edu. Retrieved 2025-02-15.
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