Draft:1xBet partnerships in the Philippines
Submission declined on 26 March 2025 by Velella (talk).
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Comment: Sources are affliated. No clear RSs can be identified. Velella Velella Talk 09:54, 26 March 2025 (UTC)
1xBet - global betting company with over 18 years of experience in the sports betting and gambling industry. The company operates in more than 70 languages and has established partnerships with major sports teams and athletes worldwide, including FC Barcelona, FIBA, Paris Saint-Germain, and Italian Serie A. In the Philippines, 1xBet has expanded its presence through collaborations with high-profile athletes and sports organizations, reinforcing its commitment to the growth of sports in the region.[1]
Ambassadors
[edit]Chris Newsome
[edit]Chris Newsome is a Filipino-American professional basketball player who has played for the Meralco Bolts in the Philippine Basketball Association (PBA) since 2015. In his debut season, he was named PBA Rookie of the Year, and throughout his career, he has been a key player for his team, contributing significantly to their victories. Newsome has won the PBA Philippine Cup 2024 and has been selected twice as a PBA All-Star. His versatility allows him to play as a shooting guard and small forward while occasionally assuming the role of a point guard for the Gilas Pilipinas national team.[2]
In 2025, 1xBet signed a one-year partnership with Newsome, making him a brand ambassador. As part of this collaboration, the company engages with fans through promotions, meet-and-greet events, and merchandise giveaways.[3][4]
Mark "Mugen" Striegl
[edit]Mark Striegl is a professional mixed martial artist representing the Philippines in international competitions. With a record of 18 wins and five losses, Striegl has achieved recognition for his performance in the URCC Featherweight division and as a gold medalist in combat sambo at the Southeast Asian Games.
In January 2025, 1xBet announced Striegl as its newest brand ambassador. His role includes participating in promotional campaigns and engaging with the Filipino sports community to strengthen the connection between the brand and MMA enthusiasts.[5]
Kai Sotto
[edit]Kai Sotto is a Filipino professional basketball player who has gained international recognition. Born in 2002, he started his career in the Ateneo Blue Eaglets program before moving to the United States, where he played for The Skill Factory (TSF) and later joined the NBA G League Ignite. He has also played professionally in the Australian National Basketball League (NBL) and the Japanese B.League. Sotto was a key player for the Gilas Pilipinas national team during the FIBA Basketball World Cup 2023.
In February 2024, 1xBet partnered with Sotto, making him an ambassador for the brand across Asia, including the Philippines, Japan, China, Indonesia, and Thailand. The partnership aims to enhance basketball’s popularity and increase 1xBet’s brand awareness in the region.[6]
Sports Partnerships
[edit]Maharlika Pilipinas Basketball League (MPBL)
[edit]The Maharlika Pilipinas Basketball League (MPBL) is a professional basketball league in the Philippines, founded in 2017 by boxing legend Manny Pacquiao. It serves as a platform for emerging Filipino basketball talent, providing opportunities for players to gain national recognition.[7]
In February 2025, 1xBet became the official sponsor of the MPBL. The sponsorship agreement, extending until the 2025/2026 season, includes prominent branding during games, with the 1xBet logo displayed on team jerseys, courts, and live broadcasts. The partnership also features special promotions and interactive activities designed to enhance fan engagement.
References
[edit]- ^ Monde, Jeel (2025-02-26). "1xBet and MPBL announce a strategic partnership for the 2025/2026 season". PhilNews. Retrieved 2025-03-26.
- ^ Writer, Staff (2025-02-04). "Exclusive Interview: Chris Newsome on His Basketball Journey and Future Aspirations". Sports Bytes Philippines. Retrieved 2025-03-26.
- ^ "Exclusive Interview: Chris Newsome On His Basketball Journey And Future Aspirations | Journal Online". People's Journal. 2025-02-04. Retrieved 2025-03-26.
- ^ Suarez, Trixie (2025-01-13). "Neon Nights: Chris Newsome and 1xBet Set to Light Up 2025 with a Spectacular Event". PhilNews. Retrieved 2025-03-26.
- ^ Writer, Staff (2025-01-24). "1xBet Welcomes MMA Champion Mark 'Mugen' Striegl as New Brand Ambassador". Sports Bytes Philippines. Retrieved 2025-03-26.
- ^ "Kai Sotto is the new 1xBet ambassador in Asia | AGB". 2024-02-28. Retrieved 2025-03-26.
- ^ Austria, Josh (2025-03-13). "MPBL 2025: What to Expect This Season?". Your Guide to the Big City. Retrieved 2025-03-26.
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