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Discovery Kids

From Wikipedia, the free encyclopedia
Discovery Kids
Product type
IntroducedOctober 7, 1996,
with Discovery Kids Channel

Discovery Kids is a children's educational brand owned by Warner Bros. Discovery. Starting as a television block within Discovery Channel, the brand expanded as a separate television channel in October 1996.[1] In 2002, the channel began airing a Saturday morning children's programming block on NBC, which ran from October 5, 2002, to September 2, 2006.[2]

Most of Discovery Kids' worldwide channels, as well as its website for children's activities and consumer products, have been either rebranded or shut down. Following the Warner Bros. Discovery merger in 2022, the brand was replaced by the standard Discovery brand for activities and consumer products. As of 2025, Discovery Kids-branded channels continue to broadcast in India, Brazil and Latin America. An unbranded morning programing block based on the Latin American channel (formerly branded as Discovery Kids) also airs in the United States on Discovery Familia.

Channels

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Current channels

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Former channels

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Rebranded channels

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  • Discovery Kids US (1996–2010) – In 2009, the channel became a 50/50 joint venture between Discovery and Hasbro Entertainment and was relaunched as Hub Network in 2010. The channel was relaunched again as Discovery Family in 2014, after Discovery reacquired 10% of Hasbro's stake in the network.
  • Discovery Kids en Español (2005–2007) – In 2007, the channel merged with Discovery Viajar y Vivir to become Discovery Familia, effectively converting Discovery Kids en Español into daytime programming block. The block became unbranded in 2014 and currently airs in the morning hours.

See also

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References

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  1. ^ Kirchdoerffer, Ed (April 1, 1999). "Digital Play in the U.S. of A." Realscreen. Archived from the original on April 20, 2023. Retrieved September 17, 2023. Discovery was the first non-fiction channel to embrace digital cable services. Home & Leisure, Science, Civilization, and Kids launched in October 1996.
  2. ^ Bernstein, Paula (December 5, 2001). "Discovery set to kid around with Peacock". Variety. Retrieved July 29, 2024.
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