Christian Polge
Christian Polge | |
|---|---|
| Born | March 27, 1965 |
| Nationality | French |
| Alma mater | EDHEC Business School, INSEAD |
| Occupation | Businessman |
Christian Polge (born March 27, 1965) is a French businessman who has worked as CEO of Coca-Cola France and Canada.
Biography
[edit]Education and personal life
[edit]Christian Polge was born on March 27, 1965.[1] He graduated from EDHEC Business School and INSEAD.[2] He is the father of three children.[3]
Professional career
[edit]After graduating from EDHEC Business School, he received a job offer from the Société Parisienne de Boissons Gazeuses, then a subsidiary of Pernod Ricard.[4] The company was subsequently acquired by the Coca-Cola Company. He started as a sales representative, later becoming a sales manager for large retailers, regional manager for vending operations, and national key accounts manager.[5] In 1994, he was promoted to National Director of the retail channel,[6] and then became Regional Director for the Paris Île-de-France region.[7]
From 2002 to 2005, he served as Vice President and Director of Sales and Marketing for Coca-Cola Enterprises.[7] After several years on the board of directors, he was appointed President of the Institut Français du Merchandising (French Institute of Merchandising) in 2005, succeeding Serge Papin of Coopérative U.[8]
From 2005 to 2010, he was CEO of Coca-Cola France, the French subsidiary of the Coca-Cola Company. He was responsible for growth strategy, brand marketing, communication, and partnerships. He succeeded Paul Gordon, who was appointed European Strategy Director.[9] During his tenure, Coca-Cola re-entered the bottled water market.[10] He doubled Coca-Cola’s advertising budget and oversaw the launch of Coca-Cola Zero in 2007.[11][12] In 2009, he became President of the Syndicat national des boissons rafraîchissantes (National Union of Refreshing Beverages), which gathers the main soft drink manufacturers in France.[13] In 2015, he was named President of Coca-Cola Canada and joined the Executive Committee of Coca-Cola North America.[14] In 2018, he took over as CEO of the herbal tea brand Les Deux Marmottes, based in Savoie, France.[15]
References
[edit]- ^ "Un Français à la tête de Coca-Cola Canada". lsa-conso.fr.
- ^ "Christian Polge, un Frenchy en pointe chez Coca-Cola Company". Le Figaro.
- ^ "Christian Polge (ex-Coca-Cola) prend la tête des 2 Marmottes". lsa-conso.fr.
- ^ "Christian Polge". Les Echos.
- ^ "Christian Polge". Les Echos.
- ^ "Où va Internet ? 15 grands dirigeants répondent - Christian Polge (Coca-Cola France)". Le Journal du Net.
- ^ a b "Christian Polge, Hubert Patricot". Stratégies.
- ^ "Christian Polge, président de l'Institut français du merchandising". Stratégies.
- ^ "Christian Polge, président de Coca-Cola France". Stratégies.
- ^ "Coca-Cola revient prudemment sur le marché de l'eau en France". Le Monde.
- ^ Capital (in French). Prisma presse. 2008.
- ^ Paris Match (in French). May 2007.
- ^ "Christian Polge à la tête du SNBR". Le Figaro.
- ^ "Christian Polge". Murexco.
- ^ "Bons-en-Chablais: l'ex-patron de Coca-Cola veut mettre tout le monde à la tisane". L'Essor Savoyard.