Casey Wasserman
Casey Wasserman | |
|---|---|
 Wasserman in 2020 | |
| President of the Los Angeles Olympic Organizing Committee | |
| Assumed office August 11, 2024 | |
| Leader | Thomas Bach |
| Preceded by | Tony Estanguet (Paris 2024) |
| Personal details | |
| Born | Casey Myers June 28, 1974 Los Angeles, California, United States |
| Spouse | Laura Ziffren |
| Relatives | Lew Wasserman (maternal grandfather) |
| Alma mater | University of California, Los Angeles |
| Occupation | Businessman, philanthropist |
Casey Wasserman (born Casey Myers; June 28, 1974) is an entertainment executive and sports agent. He is the founder and CEO of Wasserman, a sports marketing and talent agency, the chairman of LA28, the 2028 LA Olympics organizing committee, and a leader of the January 2025 Southern California wildfires philanthropic recovery initiative.
Early life and education
[edit]Wasserman is the son of the Los Angeles socialite and philanthropist Lynne Wasserman and Jack Myers (formerly Meyerowitz), and the grandson of Lew Wasserman. His sister is comedian Carol Leifer. [1] He has used the surname Wasserman since he was 18. [2]
He graduated from UCLA in 2000 with a BA in political science.[3]
Career
[edit]Arena Football
[edit]In 1998, Wasserman purchased the Los Angeles Avengers of the Arena Football League (AFL). He paid about $5 million for the franchise rights. Despite his youth, he was elected chairman of the league. In 2002 he negotiated a groundbreaking national television partnership between the league and NBC television, as well as the collective bargaining agreement with its players. On Saturday, April 18, 2009, Wasserman sent an email to AFL's de facto commissioner informing him of his decision to terminate the L.A. Avengers' membership in the Arena Football League.[4]
Wasserman (Agency)
[edit]The same year that he purchased the football team, Casey Wasserman started Wasserman (then-called Wasserman Media Group), a sports marketing and talent management company, of which he remains CEO.
In 2002, WMG acquired the sports marketing and naming-rights company Envision and the action sports marketing and representation firm The Familie, based in Carlsbad, California.
In 2004, WMG purchased 411 Productions and a few months later relaunched it as Studio 411, a sports entertainment film studio. The business was designed to provide financing, obtain sponsorships and arrange distribution in support of original productions.[5] The company also made an unsuccessful bid to sign up enough athletes in BMX, skateboarding and freestyle motocross to form PGA-like sanctioning bodies in those sports.[6]
In January 2006, WMG acquired the NBA and MLB sports agent business of Arn Tellem, a well-known sports agent who joined WMG as well. Several of Tellem's sports agent colleagues also joined the company as part of the deal.[7] Until he retired in June, 2015, Tellem was a principal at the company and ran one of its management groups.[8]
In November 2006, the company acquired soccer agency, SFX, in the UK.[9] Through that acquisition, WMG came to represent such players as Steven Gerrard, Robbie Keane, Jamie Carragher, Michael Owen, Tim Cahill, Jonathan Woodgate, Wes Brown, Scott Parker, Jack Wilshere, Park Ji-Sung, Shay Given, Tim Howard and Emile Heskey.
In June 2007, WMG expanded its consulting and media and property capabilities by purchasing Raleigh, North Carolina–based OnSport.[10]
In early 2011, WMG bought London-based media rights manager and advisory firm Reel Enterprises.[11]
That year WMG expanded its golf talent roster by acquiring SFX Golf in April 2011.[12]
In 2016, Wasserman Media Group rebranded as Wasserman and is frequently referred to as "Team Wass".[13] In 2021, he acquired Paradigm Agency's music business.[14] In 2023, Wasserman bought themanagement production company, Brillstein Entertainment Partners.[15]
LA 2028 Olympic Organizing Committee
[edit]Casey Wasserman successfully led Los Angeles' bid for the 2028 Summer Olympics and will head the city's Olympic organizing committee.
In 2015, the USOC selected Los Angeles as the American applicant for the 2024 Summer Olympics after withdrawing Boston's bid. Wasserman commented: "We live in a democracy. The city and the council and the communities need to be engaged and supportive, otherwise we won't be successful regardless." In 2017, the IOC decided to award the hosts of both the 2024 and 2028 Summer Olympics. At the 131st IOC Session, Paris was selected to host the 2024 Summer Olympics, with Los Angeles being selected to host the 2028 Summer Olympics. The LA bid was praised by the IOC for using a record-breaking number of existing and temporary facilities and for relying entirely on corporate funding.[16][17]
Anti-racism and the International Olympic Committee
[edit]On June 19, 2020, Wasserman reportedly wrote the International Olympic Committee (IOC) President Thomas Bach to advocate for changes to be made to the controversial Rule 50 of the Olympic Charter which states: "No kind of demonstration or political, religious or racial propaganda is permitted in any Olympic sites, venues or other areas."[18] In the letter, Wasserman urged the IOC to amend the guidelines that support Rule 50 of the Olympic Charter to allow anti-racist advocacy on the Olympic stage and stated “Being anti-racist is not political.”[19][20]
President Bach refuted the suggestion in an op-ed for The Guardian titled "The Olympics are about diversity and unity, not politics and profit. Boycotts don't work, and athletes should be politically neutral."[21][22]
Political activities
[edit]Wasserman co-chaired a fundraiser for Hillary Clinton's presidential campaign on August 22, 2016.[23]
Personal life
[edit]Wasserman refers to his grandfather as his teacher. The two would have breakfast together every Saturday and Sunday from the time he was a child until his grandfather's death in 2002.[24] Wasserman said, "He was my most valuable resource in terms of information. In broad terms he knew what he wanted to do and I followed in his footsteps."[25]
He is separated from music supervisor Laura Ziffren Wasserman, whose grandfather Paul Ziffren was a Democratic Party leader and chair of the Los Angeles 1984 Summer Olympics Organizing Committee.[26][27][28][29] They have two children.[30]
See also
[edit]References
[edit]- ^ Dagan, Carmel (August 19, 2011). "Edie Wasserman dies at 95". Variety. Retrieved January 18, 2022.
- ^ Barnes, Brooks (July 6, 2013). "A Sports Agent With Hollywood in His Blood". The New York Times. ISSN 0362-4331. Retrieved March 10, 2025.
- ^ Wharton, David (December 4, 2015). "Great Read: Casey Wasserman carries the torch to bring Olympics to L.A. in 2024". Los Angeles Times. Retrieved March 10, 2025.
- ^ Farmer, Sam (April 20, 2009). "Avengers to fold Arena Football League franchise". Los Angeles Times.
- ^ O'Brein, Sean (May 22, 2006). "Wasserman Launches Studio411 - Transworld Business Magazine". Transworld Business. Archived from the original on May 22, 2006.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - ^ Lidz, Franz. "Extreme Dream Casey Wasserman, grandson of a legendary movie mogul, has become a force in action sports". SI.com.
- ^ "Wasserman Acquires Tellem Business; SFX Promotes Pelinka". www.sportsbusinessdaily.com.
- ^ Tellem, Arn. "Arn Tellem: Why I'm making the jump from sports agent to NBA front office". SI.com.
- ^ "Wasserman Media Group Acquires SFX Sports Group". www.prnewswire.co.uk. Wasserman Media Group.
- ^ "Wasserman Media Group Acquiring Gary Stevenson's OnSport". www.sportsbusinessdaily.com.
- ^ "US based Wasserman Media Group acquires the UK's rights manager and advisory firm Reel Enterprises". www.investinuk.net.
- ^ "Wasserman growth continues with SFX Golf purchase". April 12, 2011.
- ^ "Wasserman undergoes rebrand to reflect its evolution from just sports".
- ^ [1]
- ^ [2]
- ^ "IOC makes historic decision by simultaneously awarding Olympic Games 2024 to Paris and 2028 to Los Angeles". International Olympic Committee. September 13, 2017. Archived from the original on July 17, 2019. Retrieved October 4, 2019.
- ^ "Los Angeles 2028 releases "privately-funded, balanced budget" for Olympic and Paralympic Games".
- ^ Soshnick, Scott (July 31, 2020). "L.A. Olympic Chair Wasserman Asks IOC President to Repeal Rule That Bars Advocacy". Sportico. Retrieved July 31, 2020.
- ^ Wharton, David (July 31, 2020). "L.A. Olympic officials ask IOC to allow athlete protests". The Los Angeles Times. Retrieved July 31, 2020.
- ^ Iveson, Ali (August 1, 2020). "Los Angeles 2028 chief Wasserman joins calls for Rule 50 to be amended". Inside the Games. Retrieved August 1, 2020.
- ^ Bruton, Michelle. "IOC President Thomas Bach: Olympics 'Are Not About Politics,' Athletes Should Be Politically Neutral At Games". Forbes. Retrieved January 8, 2022.
- ^ Bach, Thomas (October 23, 2020). "The Olympics are about unity and diversity, not politics and profit. Boycotts don't work | Thomas Bach". the Guardian. Retrieved January 8, 2022.
- ^ "Hillary Clinton Fundraisers Coming to Beverly Hills". The Beverly Hills Courier. August 3, 2016. Archived from the original on February 25, 2022. Retrieved August 5, 2016.
- ^ Mullen, Liz (November 10, 2003). "Casey Wasserman". Sports Business Journal. Leaders Group.
- ^ "Casey Wasserman's L.A. story goes far beyond 2024 Olympic bid". Los Angeles Business Journal.
- ^ "Laura Ziffren". IMDb.
- ^ Johnson, Ted (October 13, 2016). "Hillary Clinton's Final L.A. Campaign Fundraiser Will Be at Site Steeped in Hollywood-D.C. History". Variety. Retrieved January 8, 2022.
- ^ Johnson, Ted; Patten, Dominic (September 5, 2020). "Kamala Harris' Big Hollywood Virtual Fundraiser Rakes In Big Big Bucks; Ryan Murphy, Dana Walden, Chrisette Hudlin, & Laura Shell Organized, Katzenberg & JJ Abrams Co-Hosted". Deadline. Retrieved January 8, 2022.
- ^ Reich, Kenneth (June 2, 1991). "Paul Ziffren, Democratic Power in State, Dies at 77 : Politics: He was credited with rebuilding the party in the '50s. He also was board chairman for '84 Olympics". Los Angeles Times.
- ^ "Laura Wasserman: From Hollywood to High Point Leaving a Los Angeles Legacy". Sidelines Magazine. June 21, 2016. Retrieved January 21, 2022.
