Casely (company)
Casely is an American consumer electronics and lifestyle accessories company headquartered in Brooklyn, New York. Founded in 2017, Casely is known for its smartphone accessories and battery packs.[1][2]
History
[edit]Casely was co-founed in 2017 by Mark Stallings and Emily Stallings. Mark, who had sold his first e-commerce business, a tech accessories venture on eBay and Amazon, proposed launching a fashionable phone case subscription service.[3] Emily joined him after a career in healthcare marketing.[2]
In 2020, Casely partnered with the Grateful Dead on a limited-edition line of licensed iPhone cases. Some of the proceeds was donated to Feeding America and HeadCount. The effort was part of Casely’s one of the charitable initiative, which allocates 5% of monthly net proceeds to various charitable organizations.[4]
In 2021 and 2024, Casely partnered with the Van Gogh Museum to release collections featuring artwork by Vincent van Gogh and Pierre Bonnard.[5]
Recognition
[edit]In 2021, Casely was named in Forbes’ "30 Under 30" list in the Retail & E-Commerce category. The recognition was company’s development of product subscription models, collaborations with artists, and notable growth in the market.[6]
Product Safety Recall
[edit]In April 2025, Casely recalled over 400,000 Power Pod wireless chargers after reports of overheating and fire hazards linked to their lithium-ion batteries. Casely coordinated with the U.S. Consumer Product Safety Commission to facilitate the recall and remove the products from the market.[7][8][9]
References
[edit]- ^ "The Best iPhone Case for iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max". The New York Times. 2024-10-28. ISSN 0362-4331. Retrieved 2025-05-30.
- ^ a b Dawkins, Jennifer Ortakales. "The millennial cofounders of a phone-case startup reveal how they contact and work with 'micro-influencers' on Instagram to hype their products and boost annual sales to $10 million". Business Insider. Retrieved 2025-05-30.
- ^ "Casely". Forbes. Retrieved 2025-05-30.
- ^ Aniftos, Rania (2021-04-30). "These Limited Edition Grateful Dead Phone Cases Just Dropped". Billboard. Retrieved 2025-05-31.
- ^ Symons, Gary (2024-09-04). "Casely Launches Second Art-Inspired Collection with Van Gogh Museum". The Licensing Letter. Retrieved 2025-05-31.
- ^ "Forbes 30 Under 30 2021: Retail & Ecommerce". Forbes. Retrieved 2025-05-31.
- ^ "Casely Recalls Wireless Portable Power Banks Due to Fire and Burn Hazards". USA TODAY. Retrieved 2025-05-31.
- ^ Ortiz, Aimee (2025-04-19). "More Than 400,000 Wireless Phone Chargers Recalled Over Fire Hazard". The New York Times. ISSN 0362-4331. Retrieved 2025-05-31.
- ^ "429,000 portable chargers are under recall after some consumers report fires, minor burn injuries". AP News. 2025-04-17. Retrieved 2025-05-31.