Cannabis advertising
Cannabis advertising is the advertising of cannabis products to consumers by the cannabis industry through a variety of media. It is regulated by U.S. states. Some or all forms of cannabis advertising are banned in many countries.
Severely limiting advertising is considered part of a "grudging toleration" approach to cannabis.[1]
Beckley Foundation created New Draft Framework Convention on Cannabis Control in 2010 with Comprehensive ban proposal[2][3]
California specifically prohibits false health claims in advertising.[4]
A form of cross-promotion for cannabis and fast food was used in three California Jack in the Box locations in conjunction with the January 1, 2018 cannabis legalization under Proposition 64.[5][6][7][8]
Mail delivery of print advertising for cannabis is prohibited by U.S. Federal regulations and laws,[9] and traditional print media may face "fear of driving away other advertisers",[10] creating an advertising market in local alternative newsweeklies.[11]
Canada's national cannabis legalization imposes strict rules on advertising "similar to those governing the sale of cigarettes".[12]
Anti-cannabis advertising
[edit]Anti-cannabis advertising campaigns, usually run as public service announcements, have included the Stoner Sloth campaign in Australia, DrugsNot4Me in Canada,[13] and several campaigns created by Partnership for a Drug-Free America including the "pot surgeon" PSA from the 1990s.[14][15]
Cannabis advertising campaigns
[edit]See also
[edit]References
[edit]- ^ Marlatt, Larimer & Witkiewitz 2011, p. 160.
- ^ Room 2010, p. 173.
- ^ "New Draft Framework Convention on Cannabis Control". Archived from the original on 2017-11-30. Retrieved 2017-12-27.
- ^ "Marijuana Marketing: The Do's and Don'ts of Cannabis Advertising in California", The National Law Review, March 5, 2018
- ^ Bloomberg via The Cannabist
- ^ Fresno Bee
- ^ Cannabis Dispensary
- ^ Food & Wine magazine covered Archived 2017-12-26 at the Wayback Machine
- ^ "Newspapers with marijuana ads can't be mailed, feds warn", The Oregonian, December 2, 2015
- ^ Marijuana helps grow newspaper business: Alternative weeklies are benefiting from medical marijuana advertising, MSNBC.com, July 5, 2011
- ^ O’dea, Meghan (June 3, 2024). "Natural Allies: The Symbiotic Relationship Between Alt-Weeklies, Wellness and Cannabis". Grasslands.
There is often less need to persuade editors at alt-weeklies that cannabis products or independent local food brands are deserving of coverage than those at more traditional—and corporate—daily newspapers and mainstream magazines. They are also more likely to accept paid ads from cannabis brands, as long as they comply with state and local cannabis advertising rules, that is.
- ^ Greg Quinn (January 19, 2018), Canada's strict branding and advertising rules will try to take fun out of legal weed, Bloomberg – via The Cannabist / The Denver Post
- ^ Ti, Lianlian; Fast, Danya; Small, William; Kerr1, Thomas (January 13, 2017), "Perceptions of a drug prevention public service announcement campaign among street-involved youth in Vancouver, Canada: a qualitative study", Harm Reduction Journal, 14 (3): 3, doi:10.1186/s12954-017-0132-7, PMC 5237277, PMID 28086787
{{citation}}: CS1 maint: numeric names: authors list (link) - ^ Sullum, Jacob (December 1, 2006), "Fried messages: your brain on anti-drug ads. (Office of National Drug Control Policy launches National Youth Anti-Drug Media Campaign)", Reason, archived from the original on November 19, 2018
- ^ Claire Downs (September 20, 2016), "The Most Hilariously Inaccurate Anti-Weed PSAs", Merry Jane
- ^ a b Foley, Erin (2020-10-21). "3 Brands That Crushed Their Cannabis Marketing Strategy". okwrite. Retrieved 2021-12-01.
- Marijuana Advertising: Room to Maneuver (In Oregon, At Least), Harris-Bricken Law
- WAC administrative law covering advertising in Washington
- WSLCB Archived 2017-08-19 at the Wayback Machine advertising FAQ
- State-by-State Guide to Cannabis Advertising Regulations, Leafly, 2015
Sources
[edit]- Room, R. (2010). Cannabis Policy: Moving Beyond Stalemate. Oxford University Press. ISBN 978-0-19-958148-1. Retrieved 2017-12-27.
- Marlatt, G.A.; Larimer, M.E.; Witkiewitz, K. (2011). Harm Reduction, Second Edition: Pragmatic Strategies for Managing High-Risk Behaviors. Guilford Publications. ISBN 978-1-4625-0256-1. Retrieved 2017-12-27.
External links
[edit]
Media related to Cannabis advertising at Wikimedia Commons
