"Call It Love" is a song by British pop group Deuce, released in January 1995 by London Records as the debut single from the group's only album, On the Loose! (1995). The song is written by Ian Curnow, Phil Harding and Tom Watkins, and produced by Rob Kean. It was a sizeable hit in Europe, peaking at number eleven in the UK[4] and number fourteen in Ireland. Its accompanying music video featured a cameo by Tony Mortimer from East 17.
British columnist James Masterton viewed the song as a "catchy slice of European pop",[2] adding that it "is easily one of the best pop records on the chart at the moment."[5] Pan-European magazine Music & Media stated, "A big hit on British turf, Deuce's ace is finally hitting the Continent's baseline."[6]Music & Media editor Maria Jimenez described it as "slick Eurodance", complimenting it as a high quality track of its dance sub-genre.[1]James Hamilton from Music Week's RM Dance Update viewed it as "ABBA-ishly sung cantering" in his weekly dance column.[7] Mark Sutherland from NME praised "the glacial handbag perfection" of the song.[3] In a 2014 retrospective review, Pop Rescue named it a "perfect pop gem".[8]
