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C3 Presents

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C3 Presents
Company typeSubsidiary
IndustryConcert promotion, event production and artist management
Founded2007; 18 years ago (2007)
FounderCharles Attal, Shay Jones, Charlie Jones and Charlie Walker
Headquarters
Austin, Texas
,
United States
ParentLive Nation Entertainment (2014-Present)
Websitec3presents.com

C3 Presents is a producer and promoter of major, multi-day, music festivals and events held in multiple countries. The company is based in Austin, Texas[1] where they book, own, and operate multiple music venues.[2]

C3 Presents was founded in Austin in 2007 and has been owned by parent company Live Nation Entertainment since 2014.[3]

History

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C3[4] was founded by Charles Attal, Charlie Jones and Charlie Walker in 2007(2)[5] and headquartered in Austin, TX, with offices in Los Angeles, Atlanta, and New Orleans. The company also promotes more than 1,100 concerts annual in arenas, casinos and clubs throughout North America.

In the fall of 2014, Live Nation began talks to purchase a 51% stake in the Austin company’s events production and promotions businesses.[6][7] At the time, C3 was the largest independent concert promoter in the world. The deal was completed in December of that year.[8]

In 2018, C3 Presents and parent company Live Nation entered into a partnership with the Oak View Group to develop a 15,000 seat arena on the campus of the University of Texas at Austin. The Moody Center opened in May 2022 and is the home of UT basketball as well as music and entertainment events booked by C3.[9][10][11]

The company purchased the historic blues venue Stubb's in 2022[12]

Festivals & Events

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C3 Presents produces annual festivals that include Lollapalooza (globally)[13], Austin City Limits Music Festival[14], Bonnaroo Music & Arts Festival[15], Governors Ball[16],  Two Step Inn[17], Innings Festival[18], Sea.Hear.Now[19], Shaky Knees Festival[20], Oceans Calling Festival[21], Railbird Festival[22] and many more.

C3 also books and promotes over 1,000 shows nationwide in venues including Stubb's BBQ (sole promoter) and the Moody Amphitheater in Austin, Emo's (C3 owned and operated) and Historic Scoot Inn (C3 owned and operated). The company partnered with the Waterloo Greenway Conservancy to book shows in the Moody Amphitheater in Austin's Waterloo Park.[23]

Artist management

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In addition to promotion and production, C3 Presents also has an artist management division operating in New York City, Los Angeles, Denver, and Austin. C3 Management has a current roster of over 50 musicians [24] including The Strokes, Phoenix, Lindsey Buckingham, Jack Harlow, Mt. Joy (band), The Revivalists, Justice, Modest Mouse, Michigander, Madeon and The Lemon Twigs.[25] The company also maintains its own freestanding radio promotion, film/TV, digital, and creative staffs.

References

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  1. ^ C3 Presents
  2. ^ Borba, Ryan (October 7, 2022). "VNC Keynote With C3 Presents: 'Best Year Ever' - VenuesNow". VenuesNow. Archived from the original on January 24, 2025. Retrieved 2024-12-06.
  3. ^ [1]
  4. ^ Whittaker, Richard (October 8, 2010). "Big Dogs, Young Rebels, and Aging Giants". www.austinchronicle.com. Retrieved 2025-02-28.
  5. ^ "Lollapalooza and Its Promoters Rise on the Stage of Chicago (Published 2010)". The New York Times. Archived from the original on 2022-06-17.
  6. ^ Brandle, Lars (2014-12-22). "Live Nation Completes Deal for C3 Presents". Billboard. Retrieved 2025-02-28.
  7. ^ "Charles Attal Discusses C3/Live Nation Deal". www.austinchronicle.com. Retrieved 2025-02-28.
  8. ^ "Live Nation acquires controlling interest in Lollapalooza/ACL promoter C3 Presents". Consequence. 2014-12-19. Retrieved 2025-02-28.
  9. ^ "Final beam on Moody Center to be placed during ceremony Tuesday". KXAN Austin. 2021-07-27. Retrieved 2025-01-24.
  10. ^ Huang, Christina. "Moody Center makes debut". The Daily Texan. Retrieved 2025-01-27.
  11. ^ Breed, Eleanor (2022-04-19). "Multi-Purpose Moody Center Opens". UT News. Retrieved 2025-01-27.
  12. ^ Willman, Chris (2022-02-16). "Revered Austin Venue Stubb's Acquired by Live Nation and C3 Presents". Variety. Retrieved 2024-12-06.
  13. ^ Sisario, Ben (2010-08-06). "Lollapalooza and Its Promoters Rise on the Stage of Chicago". The New York Times. ISSN 0362-4331. Retrieved 2025-03-14.
  14. ^ Pullum, Tyler. "History of Austin City Limits Music Festival". The Daily Texan. Retrieved 2025-03-14.
  15. ^ Sisario, Ben (2015-04-28). "Live Nation Takes Control of Bonnaroo Festival". The New York Times. ISSN 0362-4331. Retrieved 2025-03-14.
  16. ^ Daniels, Colin (2024-07-16). "How Governors Ball Makes Magic for Fans and Brands". Retrieved 2025-03-14.
  17. ^ Freeman, Doug (April 17, 2023). "At Two Step Inn, a New Brand of Country Finds Its Central Texas Audience". The Austin Chronicle. Retrieved 2025-03-14.
  18. ^ "The Arizona Republic Subscription Offers, Specials, and Discounts". subscribe.azcentral.com. Retrieved 2025-03-14.
  19. ^ Jordan, Chris. "10 possible headliners for Sea Hear Now 2025 in Asbury Park". Asbury Park Press. Retrieved 2025-03-14.
  20. ^ "Shaky Knees Moves To Atlanta's Piedmont Park Sept. 19-21 - Pollstar News". news.pollstar.com. 2024-11-27. Retrieved 2025-03-14.
  21. ^ "Oceans Calling Festival | Sep 26 - 28, 2025 | Ocean City, MD". www.oceanscallingfestival.com. Retrieved 2025-03-14.
  22. ^ "Chris Stapleton And Noah Kahan To Headline Railbird Music Festival 2024". Digital Noise Magazine. 2023-12-05. Retrieved 2025-03-14.
  23. ^ https://www.statesman.com/story/entertainment/music/2020/02/04/c3-presents-live-nation-join-waterloo-greenway-as-partners-in-new-downtown-amphitheater/1771864007/
  24. ^ "C3 Presents Clients". Archived from the original on 2010-11-21. Retrieved 2010-12-02.
  25. ^ "Matt Shay Joins". Archived from the original on 2018-06-26. Retrieved 2018-06-25.
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