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Bruce Blackburn

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Bruce Blackburn
Born(1938-06-02)June 2, 1938
Dallas, Indiana
DiedFebruary 1, 2021(2021-02-01) (aged 82)
Other namesBruce N. Blackburn
Bruce Nelson Blackburn
OccupationGraphic designer
Notable workNASA logo and the American Revolution Bicentennial

Bruce Blackburn (June 2, 1938 – February 1, 2021) was an American graphic designer, who was a designer of the National Aeronautics and Space Administration (NASA) logotype and the American Revolution Bicentennial star.[1]

Personal and military life

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Bruce Nelson Blackburn was born in Dallas on June 2, 1938, to Ruby (Caraway), a real estate agent, and Buford Blackburn, an electrical engineer. The couple also had a daughter, Sandra. Blackburn grew up in Evansville, Indiana during which he pursued his interests in music and art.[1] In 1961, he graduate with a Bachelor of Science degree in design from the University of Cincinnati.[1] He served as a communications officer in the Navy. In 1979, he married Tina Harsham and they had a daughter and two sons.[1]

Bruce Blackburn lived during his later years in Santa Fe, New Mexico and Lakewood, Colorado. He died on February 1, 2021, in Arvada, Colorado.[1]

Graphic designer

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NASA "worm" logo by Bruce Blackburn and Richard Danne
Orion Artemis I

Blackburn worked for Chermayeff & Geismar, a design firm in New York, by the late 1960s.[1] In 1974, Blackburn was a designer, with his partner Richard Danne, of the 1976 NASA logo, also known as the "worm" for the shape of the red letters that make up the logo[1][2] for astronaut's uniforms.[3] Their design firm, Danne & Blackburn, was located in the state of New York.[1] The worm logo has been used as a logo for NASA and the Orion spacecraft.[4]

American Revolution Bicentennial symbol

He also created the symbol for the American Revolution Bicentennial celebration,[1] using two stars (blue and red) to represent the multiple centuries with curved points for a less militaristic image than an outline of sharp points.[3] It was used on a 1971 special issue postage stamp, as well as letterhead, tax returns, products,[5] flags, and trains.[6] In 1978, he was a seminar professor at the school of design at the University of Cincinnati.[6]

Blackburn created logos for the Museum of Modern Art, Mobil, IBM,[1] Champion Paper, RCA, and other organizations,[6] like the Department of Transportation, and Army Corps of Engineers.[1]

He established his own design firm, Blackburn & Associates in New York City in the 1980s. In the mid-1980s, he was president of the American Institute of Graphic Arts. He was awarded the Presidential Design Award by Ronald Reagan in 1984.[1] In 2016, a short documentary Blackburn told of his work on the logo and his career that spanned over 40 years.[1]

Legacy

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In 2025, the NASA worm logo was included in Pirouette: Turning Points in Design, an exhibition at the Museum of Modern Art featuring "widely recognized design icons [...] highlighting pivotal moments in design history."[7][8]

References

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  1. ^ a b c d e f g h i j k l m Vadukul, Alex of New York Times (February 20, 2021). "Bruce Blackburn, design of NASA logo, bicentennial star". The Buffalo News. p. 15. Retrieved February 28, 2024.
  2. ^ Beach, Charlotte (November 15, 2023). "NASA Celebrates the Worm Logo Designer, Richard Danne". Print magazine.
  3. ^ a b "Artist Bruce Blackburn, 37, Airs Bicentennial Symbol". The Marion Star. August 12, 1975. p. 2. Retrieved February 28, 2024.
  4. ^ Chang, Kenneth of The New York Times (December 14, 2023). "How a Space Agency Learned to Love 4 Squirmy Letters". Citizens' Voice. p. B7. Retrieved February 28, 2024.
  5. ^ Robinson, Angela (August 13, 1975). "The 'Fat Star' – From Tax Forms to Beer Mugs". Newsday (Suffolk Edition). p. 11.
  6. ^ a b c Lang, Tony (May 21, 1978). "Good Design Spreading After All". The Cincinnati Enquirer. p. 138. Retrieved February 28, 2024.
  7. ^ "NASA Worm as Art, Museum of Modern Art Opens Exhibition Featuring NASA Worm". NASA. January 23, 2025. Retrieved April 12, 2025.
  8. ^ "Bruce Blackburn, Richard Danne. NASA logo. 1976". The Museum of Modern Art. Retrieved April 12, 2025.