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Antena HD

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Antena HD
CountryPoland
Broadcast areaNationwide
HeadquartersTraugutta 147, Szczecin, Poland
Programming
Language(s)Polish
Picture format1080i 16:9 HDTV
(downscaled to 576i for the SD feed)
Ownership
OwnerMWE Networks
History
Launched23 April 2021 (2021-04-23)
ReplacedPower TV channel
Availability
Terrestrial
Polish DigitalMUX 1 (HD)

Antena HD is a Polish television channel owned by MWE Networks, aimed primarily at people over 50 years of age[1] (since 2022, the station has also been broadcasting productions aimed at younger viewers, such as series purchased from the ATM Rozrywka archive[2]).

History

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The station won the competition announced by the National Broadcasting Council for a place in the first multiplex of digital terrestrial television after the ATM Rozrywka channel.[3] The channel was initially supposed to be called Silver TV, but a few months earlier Beata Borucka launched an internet television of the same name – the branding of Michał Winnicki's station was therefore changed.[4]

On April 23, 2021, a test broadcast on digital terrestrial television began. The station appeared under the temporary name Silver TV and broadcast the signal of the Power TV [pl] channel (also owned by MWE Networks) in HD quality.[5] The official launch of the channel (with the Antena HD logo, regardless of the broadcast standard[6]) took place on May 1, 2021, at 6:00 AM with the broadcast of Jutrznia.[7] The National Broadcasting Council granted a broadcasting license under the original name of the channel,[8] which is why digital terrestrial television receivers identified it as SILVER TV; this name also appeared on the screen next to the age designation. On December 10, 2021, the National Broadcasting Council issued a decision in which it allowed the official name of the station to be changed to Antena HD;[9][10] in mid-December, the additional on-screen designation (SILVER TV) disappeared.

Programming

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The channel is aimed mainly at people over 50 years of age.[11] The first schedule of the station included, among others, the series: The Bold and the Beautiful, Bonanza, Mothers, Wives and Lovers and Tata, a Marcin Mówi, transmissions of religious services, music shows, the entertainment show Kabaretowy szał and hidden camera programs. In June 2021, the Polish comedy series Święta wojna[12] began airing, and in September the sitcom Pomoc domowa[18]. At the end of May 2022, both productions were taken off the air, and the channel's schedule included the series Kozetka and Zameldowani, purchased by the company of the station's owner, Michał Winnicki, which were originally produced for the ATM Rozrywka channel, which was liquidated in 2021[19]. From May 2023 to June 2024, the station broadcast the series Columb

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From May to December 2021, Hanna Baka[13] was the channel's program director. In July 2022, Karol Warda[14] took her place.

The sale of airtime to advertisers and the promotion of the station were entrusted to the Advertising Office of Telewizja Polska.[15][16]

References

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  1. ^ Justyna Sobolak (2021-05-01). "Antena HD – nowy kanał telewizji naziemnej. Stoi za nim Michał Winnicki" (in Polish). money.pl (online). Retrieved 2021-04-30.
  2. ^ Adrian Gąbka (2022-07-20). "Winnicki z archiwum ATM Rozrywka. "Ściągamy też specjalistów od contentu"" (in Polish). Wirtualne Media (online). Retrieved 2022-06-29.
  3. ^ Nikola Bochyńska (2021-02-26). "Silver TV Michała Winnickiego nowym kanałem w naziemnej telewizji cyfrowej, zajmie miejsce ATM Rozrywki" (in Polish). Wirtualne Media (online). Retrieved 2021-04-15.
  4. ^ Nikola Bochyńska (2021-03-16). "Kanał Michała Winnickiego nie ruszy jako Silver TV" (in Polish). Wirtualne Media (online). Retrieved 2021-04-15.
  5. ^ Jerzy Kruczek (2021-04-23). Silver TV testuje w naziemnej TV cyfrowej – w HD! (in Polish). SAT Kurier (online). Retrieved 2021-04-24.
  6. ^ Maciej Kozielski (2021-04-22). "Michał Winnicki zapłaci 14,4 mln zł za naziemną koncesję dla kanału Antena HD" (in Polish). Press.pl (online). Retrieved 2021-04-22.
  7. ^ Nikola Bochyńska (2021-04-30). "Antena HD zaczyna emisję. W ofercie "Moda na sukces", "Cyfrowy Niezbędnik" i "Kabaretowy Szał" (ramówka)" (in Polish). Wirtualne Media (online). Retrieved 2021-04-30.
  8. ^ KRRiT. "Wykaz decyzji dla 811/2021-T" (in Polish). archiwum.krrit.gov.pl (online). Retrieved 2021-12-21.
  9. ^ Adrian Gąbka (2021-12-10). "KRRiT podjęła decyzję w sprawie kanału Antena HD. "Duża ulga"" (in Polish). Wirtualne Media (online). Retrieved 2021-12-21.
  10. ^ Mateusz Bogdał (2021-12-15). "Silver TV zmienia nazwę na Antena HD. KRRiT procedowała wniosek przez 7 miesięcy" (in Polish). omediach.info (online). Retrieved 2021-12-29.
  11. ^ "Znamy datę startu nowego kanału telewizji naziemnej: Antena TV HD! Gdzie będzie nadawany i co w ramówce?" (in Polish). HDTVPolska (online). 2021-04-21. Retrieved 2021-04-15.
  12. ^ Michał Kurdupski (2021-06-30). "0,28 proc. udziału w rynku kanału Antena HD. 0,85 proc. w DVB-T. "Opłaca nam się inwestować w content"" (in Polish). Wirtualne Media (online). Retrieved 2021-07-01.
  13. ^ "Hanna Baka dyrektorką programową kanałów z Grupy MWE Networks" (in Polish). www.wirtualnemedia.pl. 2021-04-20. Retrieved 2024-07-31.
  14. ^ "Karol Warda dyrektorem kanałów telewizyjnych i produkcji w MWE Networks" (in Polish). Press.pl. Retrieved 2024-07-31.
  15. ^ Michał Kurdupski (2021-04-12). "Kanał Antena HD wystartuje 1 maja. W ramówce "Moda na sukces" i "Bonanza"" (in Polish). Wirtualne Media (online). Retrieved 2021-04-15.
  16. ^ "ANTENA HD – nowa stacja w ofercie Biura Reklamy TVP" (in Polish). Biuro Reklamy Telewizji Polskiej (online). Retrieved 2021-04-22.
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