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Aiyyaa (soundtrack)

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Aiyyaa
Soundtrack album by
Released21 September 2012 (2012-09-21)
Recorded2011–2012
StudioA T Studios, Mumbai
GenreFeature film soundtrack
Length27:36
LanguageHindi
LabelT-Series
ProducerAmit Trivedi
Amit Trivedi chronology
English Vinglish
(2012)
Aiyyaa
(2012)
Luv Shuv Tey Chicken Khurana
(2012)
External audio
audio icon Audio Jukebox on YouTube

Aiyyaa is the soundtrack album to the 2012 film of the same name directed by Sachin Kundalkar starring Prithviraj Sukumaran and Rani Mukerji. The film's musical score and soundtrack were composed by Amit Trivedi with lyrics written by Amitabh Bhattacharya. The album was released under the T-Series label on 21 September 2012 to positive reviews from critics, with "Dreamum Wakeupum" being one of the popular songs from the album.

Development

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Amit Trivedi composed the film's soundtrack and musical score. The film's music emphasized on Marathi music and flavour, as the story is set in Maharashtra.[1] The song "Aga Bai" and "Sava Dollar", respectively sung by Sunidhi Chauhan and Monali Thakur, had strong influences on lavani.[2] Trivedi associated with an elderly woman, who was a sarod player, to record that instrument, but found it difficult to play the song as the lyrics were filled with innuendos. He would only complete the sarod recital after recording the vocals for the song.[2]

"What To Do Auwai?" is a song which he described it as "eccentric as Emosonal Atyachaar" and had vocals by Sneha Khanwalkar and Amitabh Bhattacharya; the song emphasizes various styles ranging from fusion to classical, and had barks of dog mouthed by a human, as backing vocals.[2] "Dreamum Wakeupum" was considered an unusual song for Trivedi,[3] as he wanted a South Indian flavor to the song. Trivedi further insisted the singer Sowmya Raoh to be more subtle and have fun while singing.[4]

Initially, it received criticism from a section of audience, as it believed to being mocked South Indians, and added "I haven't come across anyone who didn't find the song humourous. It wasn't meant to offend anyone. Besides, adding 'mum' to words is basically a Malayalam trait, not necessarily Tamil. The underlying idea was to Sanskritise the lyrics."[5] Rani Mukerji also defended the song, calling it as a tribute to South films of the 1980s.[6]

Release

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The film's music was launched on 21 September 2012 at the Inorbit Mall in Malad, Mumbai, with the lead actors and the crew in attendance.[7][8]

Track listing

[edit]
No.TitleSinger(s)Length
1."Dreamum Wakeupum"Sowmya Raoh3:30
2."Sava Dollar"Sunidhi Chauhan4:47
3."Aga Bai"Shalmali Kholgade, Monali Thakur, Yo Yo Honey Singh, Indeep Bakshi4:24
4."Mahek Bhi"Shreya Ghoshal5:17
5."What To Do"Sneha Khanwalkar, Amitabh Bhattacharya5:25
6."Wakda"Amit Trivedi4:10
Total length:27:36

Reception

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A reviewer from Indo-Asian News Service wrote "the album is hilarious to the core and has wonderful tracks that can be cherished for a long time."[9] Devesh Sharma of Filmfare called it as "one of the most offbeat and hilarious albums".[10] Joginder Tuteja of Bollywood Hungama wrote "as stated earlier, expectations had soared after 'Dreamum Wakeupum' was heard first. However rest of the album turns out to be average to good but not quite an overall package that could make one vouch for this one as a musical entertainer in the offering."[11] Karthik Srinivasan of Milliblog stated "After successfully scaling most other genres, Amit Trivedi leaves his stamp convincingly by delivering one of the most hip parody soundtracks in recent times."[12]

Reviewing the song "Aga Bai", critic based at Hindustan Times stated, "A folksy tune set to a house track, ‘Aga bai’ stands apart for its edgy vocals and catchy chorus. The song represents Trivedi’s trademark style, previously seen in Dev.D (2009)."[13] Nandini Ramnath of Scroll.in called "Dreamum Wakeupum" as an "imaginative ode to ’80s songs that featured actors furiously gyrating against outsized props."[14] Sankhayan Ghosh of Film Companion, ranked Aiyyaa as the seventh-best album of Trivedi, calling it as "a mad soundtrack for a surreal movie".[15] He also ranked it as one of the best Hindi film soundtracks of the decade (2010–2019).[16]

Awards and nominations

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Ceremony Category Recipient Result Ref.
Mirchi Music Awards Upcoming Female Vocalist of the Year Shalmali Kholgade – ("Aga Bai") Nominated [17]
[18]

Legacy

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The song "Dreamum Wakeupum" acheived instant popularity owing to Instagram Reels with short videos that covered the song, resurfaced during the late-2020s.[19][20][21]

References

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  1. ^ K. Jha, Subhash (12 October 2012). "'Bombay Talkies' gives Amit Trivedi sleepless nights". The Times of India. ISSN 0971-8257. Archived from the original on 17 June 2017. Retrieved 2 January 2025.
  2. ^ a b c D'souza, Dipti Nagpaul (30 September 2011). "A Tale of Two Worlds". The Indian Express. Archived from the original on 18 December 2024. Retrieved 25 March 2025.
  3. ^ Jhunjhunwala, Udita (29 June 2013). "Amit Trivedi & Amitabh Bhattacharya | Double impact". Mint. Archived from the original on 24 February 2025. Retrieved 25 March 2025.
  4. ^ "Hit song of the week: Dreamum Wakepum (Aiyyaa)". Hindustan Times. 20 October 2012. Archived from the original on 25 March 2025. Retrieved 25 March 2025.
  5. ^ "Dreamum Wakeupum wasn't meant to offend anyone: Lyricist Amitabh Bhattacharya". NDTV. 14 October 2012. Archived from the original on 25 March 2025. Retrieved 25 March 2025.
  6. ^ ""'Dreamum Wakeupum' is a tribute to South films" – Rani Mukerji". Bollywood Hungama. 21 September 2012. Archived from the original on 30 November 2022. Retrieved 25 March 2025.
  7. ^ "Aiyyaa (Original Motion Picture Soundtrack)". iTunes Store. 21 September 2012. Archived from the original on 3 April 2023. Retrieved 25 March 2025.
  8. ^ "Prithviraj Sukumaran and Rani Mukherjee during the music launch of the movie 'Aiyyaa' held in Mumbai on September 21, 2012". The Times of India. 22 September 2012. Archived from the original on 25 March 2025. Retrieved 25 March 2025.
  9. ^ "Music Review: Aiyyaa". NDTV. Indo-Asian News Service. 1 October 2012. Archived from the original on 3 December 2021. Retrieved 25 March 2025.
  10. ^ Sharma, Devesh (10 October 2012). "Music Review: Aiyyaa". Filmfare. Archived from the original on 12 October 2012. Retrieved 25 March 2025.
  11. ^ Tuteja, Joginder (12 October 2012). "Aiyyaa Music Review". Bollywood Hungama. Archived from the original on 20 October 2020. Retrieved 25 March 2025.
  12. ^ Srinivasan, Karthik (22 September 2012). "Aiyyaa (Music review), Hindi – Amit Trivedi". Milliblog. Archived from the original on 3 November 2023. Retrieved 25 March 2025.
  13. ^ "Hit song of the week: Aga Bai (Aiyyaa)". Hindustan Times. 27 October 2012. Archived from the original on 25 March 2025. Retrieved 25 March 2025.
  14. ^ Ramnath, Nandini (12 February 2018). "Picture the song: 'Dreamum Wakeupum' from 'Aiyyaa' is a 'throbbingum and thumpingum' ode to the '80s". Scroll.in. Archived from the original on 7 June 2023. Retrieved 25 March 2025.
  15. ^ Ghosh, Sankhayan (5 June 2018). "Every Amit Trivedi Album, Ranked". Film Companion. Archived from the original on 16 January 2023. Retrieved 25 March 2025.
  16. ^ Ghosh, Sankhayan (17 December 2019). "The 10 Best Hindi Film Albums of the Decade". Film Companion South. Archived from the original on 3 May 2023. Retrieved 25 March 2025.
  17. ^ "Mirchi Music Awards Hindi 2012 nominations". The Times of India. 7 February 2013. Archived from the original on 26 May 2013. Retrieved 8 February 2013.
  18. ^ "Mirchi Music Awards 2013 winners". The Times of India. 8 February 2013. Archived from the original on 31 July 2013. Retrieved 8 February 2013.
  19. ^ "The 'Dreamum Wakeupum' girls: Priyanka and Sindhuja on their viral Instagram Reel". The Hindu. 13 April 2021. ISSN 0971-751X. Archived from the original on 17 April 2021. Retrieved 25 March 2025.
  20. ^ "Viral video: Woman's jaw-dropping belly dance to Dreamum Wakeupum burns the internet, watch". Daily News and Analysis. 29 November 2023. Archived from the original on 3 December 2023. Retrieved 25 March 2025.
  21. ^ "Woman's Sizzling Dance To 'Dreamum Wakeupum' Raises Temperature Online | Watch Viral Video". Times Now. 17 October 2023. Archived from the original on 17 October 2023. Retrieved 25 March 2025.