AdVerif.ai
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
| Company type | Privately owned company |
|---|---|
| Industry | Advertising |
| Founded | 2017 |
| Founder | Or Levi |
| Defunct | 2022 |
| Fate | Acquired |
| Successor | Zefr |
| Headquarters | , |
Area served | Worldwide |
| Products | Technology to identify misinformation in advertising |
| Owner | Zefr |
| Website | adverifai |
AdVerif.ai was an Israeli company that provides brand safety and ad verification services for brands and advertisers.[1] It specialized in automatically identifying disinformation with FakeRank, a proprietary news quality measure.[2][3]
AdVerif.ai had offices in Tel Aviv, Amsterdam, New York City, Los Angeles, and Chicago. It was acquired by American brand monitoring company Zefr in 2022 and the main service was integrated by Zefr and renamed Zefr Ai.[4]
History
[edit]AdVerif.ai was founded in 2017 by Israeli computer scientist Or Levi.
AdVerif.ai's technology used machine learning and natural language processing to detect questionable content.[5][6]
The technology was used for fact-checking in Europe and the United States to identify and debunk disinformation.[7] It was also used by government agencies and ad networks. The website is now located at Zefr.com and the AI is rebranded as Zefr AI.
References
[edit]- ^ Watterson, William (2018-10-17). "Why AI and advertisers should team up to fix fake news". The Next Web. Retrieved 2019-05-01.
- ^ Prime, E. T. "Technology has no answers to end rumours and fake news. Not yet". The Economic Times. Retrieved 2019-05-01.
- ^ Snow, Jackie. "Can AI win the war against fake news?". MIT Technology Review. Retrieved 2019-05-01.
- ^ "Zefr acquires Israeli AI firm Adverif.ai, bolstering technology-led approach to identifying and defunding misinformation". PR Newswire. July 20, 2022.
- ^ Marr, Bernard. "Fake News And How Artificial Intelligence Tools Can Help". Forbes. Retrieved 2019-05-01.
- ^ "Fake news is still a problem. Is AI the solution?". NBC News. 15 February 2018. Retrieved 2019-05-01.
- ^ Kabir, Omer (2018-02-12). "EU Enlists AI Startup in Fight Against Fake News". CTECH - www.calcalistech.com. Retrieved 2019-05-01.