AYR (brand)
AYR (All Year Round, pronounced “air”)[1] is a digitally-native vertical DTC brand designed for the millennial urban consumer[2] and known for its denim and outerwear.[3][4] It was founded in 2014 by Maggie Winter, Max Bonbrest and Jac Cameron.[5] The COO is Max Bonbrest,[6] and Zandy Reich is its president.[7] Its headquarters and studio are in Nolita.[8]
Its founders have work experience at J. Crew, Theory, Madewell, and H&M. AYR began as a DTC brand incubated within Bonobos before Bonobos was acquired by Walmart.[7] Bonobos maintains a minority stake.[7] Its Series A funding was led by Dutch, LLC, which owns brands including Joie, Equipment, and Current/Elliot.[9]
Its first physical retail store was on Lafayette Street in Soho, New York.[10] Its second store was opened on Abbot Kinney Blvd in Venice, Los Angeles.[7] The brand is carried in Nordstrom and through Shopbop and Stitch Fix.[11]
References
[edit]- ^ Silva, Andre (November 4, 2021). "An All-Year-Round Brand, Here and Beyond". East Hampton Star.
- ^ Fashion Startups Aspire To Be The Anti-Bonobos Fast Company, ELIZABETH SEGRAN, November 14, 2017
- ^ AYR Makes Denim That Will Make You Love Wearing Jeans Again Kristen Philipkoski, Forbes, March 12, 2020
- ^ AYR Has Been Low-Key Killing It, and It's Only Getting Better Harper’s Bazaar, KERRY PIERI, September 26, 2022
- ^ Segran, Elizabeth (May 17, 2018). "This cult womenswear brand steals some tricks from the boys AYR". Fast Company.
- ^ AYR Co-Founder And COO Max Bonbrest On Finding The Perfect Pair Of Jeans, The Fashion Brand’s New Hamptons Outpost, And More Nicole Barylski, July 10, 2021
- ^ a b c d Fumo, Nicola (August 15, 2018). "AYR, The Womenswear Brand Hatched By Bonobos, Joins Los Angeles' D2C Retail Boom". Forbes.
- ^ Baker, Ashley (August 29, 2018). "MAX BONBREST ON THE FOUNDING OF HER CULT LABEL AYR". Fashion Week Daily.
- ^ Decker, Vivienne (December 13, 2016). "Meet The Women Behind AYR, A Seasonless Women's Clothing Startup". Forbes.
- ^ Lockwood, Lisa (April 4, 2018). "Ayr to Open Permanent Flagship in SoHo Thursday". Women’s wear daily.
- ^ Lockwood, Lisa (2018-04-04). "Ayr to Open Permanent Flagship in SoHo Thursday". WWD. Retrieved 2025-04-09.
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