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Parques Reunidos

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Parques Reunidos
Company typePrivate
IndustryAmusement parks
Founded1967 (1967)
HeadquartersMadrid, Spain
Area served
Worldwide
Key people
Pascal Ferracci (CEO)
OwnersEQT AB (51.0%)
Elliott Management (12.8%)
Websitewww.parquesreunidos.com

Parques Reunidos (meaning "Reunited Parks") is an international entertainment operator based in Madrid, Spain. The group operates over 30 parks in about dozen countries. Parques Reunidos operates theme and amusement parks, zoos, water parks, family entertainment centers, and cable cars. These facilities are located in Europe and Australia. Annual visitors to the group's attractions exceed 22 million, with revenue exceeding $570 million (USD). In 2008 it had the fifth-highest attendance figures for worldwide chains with 24.9 million, ahead of United Parks & Resorts and Cedar Fair.[1]

Palace Entertainment

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Palace Entertainment
Company typePrivate
IndustryAmusement parks
Founded1998; 27 years ago (1998)
Defunct2025
FateAssets acquired by Herschend Family Entertainment
SuccessorHerschend Family Entertainment
HeadquartersPittsburgh, Pennsylvania
Area served
United States
OwnerParques Reunidos
Websitewww.palaceentertainment.com

Palace Entertainment was a subsidiary of Parques Reunidos based in Pittsburgh, Pennsylvania and is primarily involved in the operation of attractions in the United States.

Palace Entertainment was established in 1998, after the acquisition of four independently owned family entertainment companies. These four companies consisted of five brands: Camelot Parks, Palace Park, Boomers!, Grand Prix Race-O-Rama and Family Fun Center.[2] In the early 2000s the company purchased various Water Parks and Family Entertainment Centers.[3]

On February 27, 2006, it was announced that MidOcean Partners was to acquire Palace Entertainment. This transaction occurred in the second quarter 2006.

On August 24, 2007, MidOcean Partners sold Palace Entertainment to Parques Reunidos for $330 Million. This transaction took place in the third quarter of 2007.[4]

Fernando Eiroa joined Palace Entertainment in 2007, serving as president and chief executive officer.

On December 11, 2007 Kennywood Entertainment Company entered an agreement to sell their Five Properties (Kennywood, Idlewild and Soak Zone, Sandcastle Waterpark, Lake Compounce and Story Land) to Palace Entertainment's parent company Parques Reunidos. By 2009 Palace had taken over operations of all five parks.[5]

On November 12, 2010, Palace Entertainment announced the acquisition of Dutch Wonderland Family Amusement Park in Lancaster County, Pennsylvania, from Hershey Entertainment and Resorts Company.[6]

On March 2, 2012, Palace Entertainment announced the acquisition of Noah's Ark Water Park in Wisconsin Dells, Wisconsin.[7]

In 2014, Palace Entertainment acquired Miami Seaquarium in Key Biscayne, Florida.[8]

Later that year Palace Entertainment sold 15 properties to the newly formed Apex Parks Group Including Big Kahuna's, 10 Boomers locations as well as an additional Family 4 Entertainment Centers. This was in an effort to move away from Family Entertainment Center operations for Palace Entertainment.[9]

In March 2020, it was announced that Palace Entertainment would open a new corporate facility near the Kennywood property. This new facility will house 25 executives as well as their East Coast team.[10]

In December 2021, Palace Entertainment acquired Adventureland in Altoona, Iowa.

In March 2025, Parques Reunidos announced a definitive agreement to sell its U.S. business, Palace Entertainment, to Herschend Family. This strategic move marks a key milestone in the long-term vision of Parques Reunidos, which seeks to consolidate its leadership in the European leisure market and enhance its growth thanks to the high quality of its portfolio of iconic parks in the region.

Amusement parks

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The entrance of Mirabilandia, Ravenna, Italy

Parques Reunidos currently operates 8 amusement park properties across two continents and eight countries.

Name Location Year Opened Year Acquired Notes
Europe
Bobbejaanland Lichtaart, Belgium 1961 2004
BonBon-Land Næstved, Denmark 1992 2007
Mirabilandia Ravenna, Italy 1992 2006
Movie Park Germany Bottrop-Kirchhellen, Germany 1996 2010
Parque de Atracciones de Madrid Madrid, Spain 1969
Parque Warner Madrid Madrid, Spain 2002
Attractiepark Slagharen Hardenberg, Netherlands 1963
Tusenfryd Vinterbro, Norway 1988

Zoos, aquariums and nature parks

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Parques Reunidos currently operates 9 zoos, aquariums and nature parks across one continents and five countries.

Name Location Year Opened Year Acquired Notes
Europe
Atlantis Aquarium Madrid, Spain
Blackpool Zoo Lancashire, England 1972
Faunia Madrid, Spain
Lakes Aquarium Lakeside, England 1997
Oceanarium Bournemouth, England
Selwo Aventura Estepona, Spain 1999
Selwo Marina Benalmádena, Spain 2002
Weltvogelpark Walsrode Walsrode, Germany 1962 2019[11]
Zoo Aquarium Madrid, Spain 1770

Water parks

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Parques Reunidos currently operates 10 water parks located in different regions of Europe and Australia.

Name Location Year Opened Year Acquired Notes
Europe
Aquopolis Cartaya Cartaya, Spain
Aquopolis Costa Daurada Costa Daurada, Spain
Aquopolis Cullera Cullera, Spain
Aquopolis Torrevieja Torrevieja, Spain
Aquopolis Villanueva de la Cañada Villanueva de la Cañada, Spain
Mirabeach Ravenna, Italy 2003 2006 Part of Mirabilandia
Tropical Islands Krausnick, Germany 2004 2018
Aquasplash Antibes, Frances
Warner Beach Madrid, Spain 2014 Part of Parque Warner Madrid
Australia
Raging Waters Sydney Sydney, Australia 2013 2018[12]

Family Entertainment Centers

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Parques Reunidos currently operates one family entertainment centers in the United Kingdom.

Name Location Year Opened Year Acquired Notes
Europe
Nickelodeon Adventure Lakeside Thurrock, England 2020

Lodging and other ventures

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Name Location Year Opened Year Acquired Notes
Europe
Attractiepark Slagharen Hardenberg, Netherlands Attractiepark Slagharen offers a large on-site camping area including cabins
Tropical Islands Krausnick, Germany 2018 Tropical Islands offers an on-site hotel, campground and holiday homes
So Blue Hotel Antibes, France 2025

Cable cars

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The company operates one cable car in Spain.

References

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  1. ^ "2008 Attraction Attendance Report" (PDF). TEA/ERA. Archived from the original (PDF) on July 11, 2009. Retrieved October 13, 2009.
  2. ^ DreamEast (May 20, 2015). "DreamEast Signs Strategic Partnership Agreement With Palace Entertainment". PR Newswire (Press release). Archived from the original on Apr 4, 2023. Retrieved 2020-11-11.
  3. ^ "Festival Fun Parks". U.S. Securities and Exchange Commission. Retrieved 2020-11-12.
  4. ^ "MidOcean Partners Announces Sale Of Palace Entertainment To Parques Reunidos". MidOcean Partners. 2007-08-24. Retrieved 2020-11-11.
  5. ^ "New Chapter in Kennywood Entertainment History Announced" (PDF). Kennywood Entertainment. 2008-05-11. Archived from the original (PDF) on 2008-05-11. Retrieved 2020-11-11.
  6. ^ Palicki, Martin (12 November 2010). "Hershey Entertainment & Resorts Company Announces Sale of Dutch Wonderland to Palace Entertainment". InPark Magazine. Retrieved 2020-11-11.
  7. ^ badams@madison.com | 608-252-6148 | @madnewsboy, BARRY ADAMS | Wisconsin State Journal | (2 March 2012). "Noah's Ark sold to California company". madison.com. Retrieved 2020-11-11.{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. ^ "California theme park company to buy Miami Seaquarium". Miami Herald.
  9. ^ "Palace Entertainment sells 14 entertainment centers and water park". Los Angeles Times. 2014-09-19. Retrieved 2020-11-11.
  10. ^ Goulding, Gage (2020-03-07). "Kennywood's parent company opening corporate facility in Pittsburgh area". WTOV. Retrieved 2020-11-11.
  11. ^ "BELGRANO & CO has advised the shareholders of Vogelpark Walsrode GmbH on the sale to Parques Reunidos S.A." (PDF).
  12. ^ "Parques Reunidos completes Wet'n'Wild Sydney acquisition - Australasian Leisure Management". www.ausleisure.com.au. Retrieved 2020-11-12.
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