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Mar-a-Lago face

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Ivanka Trump, whom the Mar-a-Lago appearance is modeled after.[1]
Mar-a-Lago face has been compared to drag-style appearances.
Matt Gaetz, Karolin Leavitt, Kristi Noem and Melania Trump have been described as having Mar-a-Lago face.

Mar-a-Lago face is a plastic surgery and fashion trend among American conservative and Republican women to modify their faces with "detectable" surgery, excessive makeup, fake tans, and "fake eyelashes, with dark smokey eyes and full lips". The Mar-a-Lago face has been called gender-affirming care and compared to drag entertainment. The term and look were first noted in early 2024 by news media. The Mar-a-Lago face and look have been described as "modeled after Ivanka Trump's signature look".

The trend has been described as a status symbol and "must-have accessory" among Donald Trump's inner circle, signaling wealth, privilege, and alignment with Trumpism. Commentators and surgeons have characterized the look as engineered, "overdone," sometimes "tacky," and have linked it to the aesthetics and performative aspects of Trump-era politics. Typical procedures required to achieve the look include facial surgery, fillers, and cosmetic dental work, with costs estimated at over $90,000. Notable public figures described as having the Mar-a-Lago face include Ivanka Trump, Matt Gaetz, Kimberly Guilfoyle, Kristi Noem, and Lara Trump.

The face

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The surgeries and "look" have been called a "must-have accessory" for the inner circle of President Donald J. Trump.[2] Mar-a-Lago face is named for Trump's home in Florida, Mar-a-Lago.[3] Matthew J. Nykiel, a board-certified surgeon, stated the appearance is modeled after Ivanka Trump's appearance.[1] Melinda Anna Farina, an aesthetic consultant, identified the Mar-a-Lago face as attempting to emulate the appearance of Eastern European women.[3]

Board-certified surgeon Jeffrey Lisiecki characterized the Mar-a-Lago face as "overfilled cheeks that are high and firm, full lips and very taut, smooth skin."[1] Norman Rowe, a plastic surgeon based in the Hamptons, New York City and Palm Beach reported up to 15 people per day inquire about obtaining a Mar-a-Lago face.[4] Amanda Till, a Florida tech entrepreneur and Trump supporter, reported to the New York Post that she spent up to $60,000 on treatments from Rowe, including "Botox, facial fillers, thread lifts, different laser treatments and the Hydrafacial rejuvenation treatment".[5] "A lot of us who support the president want to look our best," said Till, who was reportedly a regular guest at Mar-a-Lago.[3]

Required procedures

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Identified procedures necessary to achieve the Trump-favored appearance include a brow lift, a face and neck lift, an eyelid lift, a nose job, transfer of fat to the face, Botox, fillers, neuromodulators, microneedling, facials, removal of flesh with abrasive chemicals, laser treatments, "medical-grade skin care products" and dental veneers.[1]

Surgeons estimated the 2025 cost in U.S. dollars to be approximately $90,000 along with upkeep costs of $2,500 per year.[1] A plastic surgeon in Washington, D.C. described heightened privacy measures for clients to discretely achieve the Mar-a-Lago face.[6] This included a secret staircase and hidden entrance for media and political figures.[6]

Analysis

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The Hollywood Reporter noted that Mar-a-Lago face had begun to become viral early in 2024.[6] Mar-a-Lago face has been compared to a "curated, high-maintenance identity".[7] The Spectator observed that Mar-a-Lago face represents the "broader Trumpian artifice" and the "national id" of the USA.[8] Jacqueline Whitmore, an expert in etiquette and professional image consultant, called Mar-a-Lago face as "curated as a Palm Beach tablescape," and that the look implies wealth and privilege.[1] Mar-a-Lago face has been called a "totem of wealth".[9] The Mar-a-Lago face has been compared to a Federico Fellini interpretation of a Fox News anchorwoman.[6]

The physical appearance and characteristics of Mar-a-Lago face have been called a form of gender-affirming care.[10] It has also been compared to make-up and presentation styles popular in drag entertainment, which is popularly associated with Drag queens.[11] Joan Callarissa, a fashion and celebrity journalist, identified Mar-a-Lago face as an extension of Trump's "counter-revolutionary" movement, saying, "If they have a face they don’t like, they change it without caring if it looks natural or not, because reality does not matter to Trumpism."[5]

The Mar-a-Lago face was identified as "engineered".[12] The German magazine Docma quoted surgeon Anthony Youn, who characterized the look as "overdone" and "plastic".[13] Docma noted that Mar-a-Lago face is not "total disfigurement".[13] Salon magazine described the Mar-a-Lago face as "the leader and followers compete to inject as much unsightliness as possible into the American field of vision."[2] The look has been called tacky.[5] Joan López Alegre, a professor at Abat Oliba CEU University, noted that Trump's aesthetics were seen as "tacky" in New York City, but are more accepted in Florida, and that this extended toward Mar-a-Lago face.[3]

The Mar-a-Lago face has been compared to a form of political expression by Republicans, as well as of "submission" to Donald Trump.[14] Surgeon Sheila Nazarian framed the term "Mar-a-Lago face" as an attack on conservative women.[15] Santiago Martinez Magdalena of University of Navarra, a conservative religious university, linked Mar-a-Lago face to "aesthetic eugenics", and associated it with "the Caucasian model as a hygienic and normative horizon, the choice of working models and the exposure of the body as the focal point."[5] Mother Jones asked if the Mar-a-Lago face appearance had a role in attempting to "force strict gender norms" with a Trumpian "ridiculously blunt" approach.[2]

Lopez Alegre extended in analysis the drift of the nature of the Republican Party under Trump as it applied to their evolution of beauty and hygiene aesthetics: "The Trump voter is no longer a conservative voter like the Bush voter, but a lower middle-class voter. It is not clear to me whether they want to be more like Romeo Santos or Barbie's Ken."[3]

Identified Mar-a-Lago faces

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A number of individuals have been identified as or described as having Mar-a-Lago face. They include:

References

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  1. ^ a b c d e f g h Davis Smith, Jamie (2025-06-02). "Plastic Surgeons Reveal How Much It Costs To Get A 'Mar-A-Lago Face'". Huff Post. Archived from the original on 2025-07-02.
  2. ^ a b c "Mar-a-Lago face: what's behind the Maga plastic surgery trend?". The Week. 2025-06-13. Archived from the original on 2025-04-26.
  3. ^ a b c d e f g h i Werner, Kayleigh (2025-04-26). "Mar-a-Lago face: The plastic surgery trend that's taking over Trump's inner circle". The Independent. Archived from the original on 2025-04-26.
  4. ^ "Move over Hollywood! The Mar-a-Lago face is now the gold standard in plastic surgery, doctors say". The Economic Times. 2025-05-29. Archived from the original on 2025-05-30.
  5. ^ a b c d e f Alonso, Marita (2025-02-24). "The popularity of the 'Mar-a-Lago face' soars in Trump's inner circle". El País. Archived from the original on 2025-04-01.
  6. ^ a b c d e f g h i Sanction, Julian (2024-11-24). "Plastic Surgery Trend: Will "Mar-a-Lago Face" Take Over D.C.?". Hollywood Reporter. Archived from the original on 2025-02-13.
  7. ^ Abisola, Oladipupo (2025-06-02). "What Is Mar-A-Lago Face? Meet The Plastic Surgery Hit Of The Moment". Yahoo News. Archived from the original on 2025-08-07.
  8. ^ a b c d Wilcenski, Ani (2025-02-17). "The Mar-a-Lago face-off". The Spectator. Archived from the original on 2025-04-13.
  9. ^ a b c d e Roe, Bernadette (2025-03-27). "What Is Mar-A-Lago Face? The Plastic Surgery Trend, Explained". Women.com. Archived from the original on 2025-04-06.
  10. ^ a b Oh, Inae (2025-03-17). "In Your Face: The Brutal Aesthetics of MAGA". Mother Jones. Archived from the original on 2025-03-26.
  11. ^ Wiseman, Eva (2025-05-17). "Made-up to look like women". Otago Daily Times. Archived from the original on 2025-05-18.
  12. ^ a b Adeyinka, Gem (2025-06-18). "Is Karoline Leavitt Embracing The 'Mar-A-Lago Face' Trend? Here's What Our Plastic Surgeon Thinks". Glam. Archived from the original on 2025-06-20.
  13. ^ a b c Künne, Christoph (2025-05-05). "„Mar-a-Lago Face": Die politische Ästhetik der visuellen Konformität". Docma (German). Archived from the original on 2025-05-05.
  14. ^ Marcotte, Amanda (2025-03-24). "From "Mar-a-Lago face" to uncanny AI art: MAGA loves ugly in submission to Trump". Salon.com. Archived from the original on 2025-04-26.
  15. ^ Vittert, Leland (2025-05-30). "'Mar-a-Lago Face' becoming popular in plastic surgery". MSN. Archived from the original on 2025-08-07.
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