File:Happiness is a cigar called Hamlet (1984).jpeg

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Happiness_is_a_cigar_called_Hamlet_(1984).jpeg (382 × 261 pixels, file size: 73 KB, MIME type: image/jpeg)

Summary

Media data and Non-free use rationale
Description	"Happiness is a cigar called Hamlet" was an advertising campaign for Hamlet Cigars, which ran on television from 1966 until all tobacco advertising on television was banned in the UK in 1991. This image is an example of the slogan as used in a 1984 newspaper advert.
Author or copyright owner	Hamlet Cigars / Gallaher's Tobacco
Source (WP:NFCC#4)	https://www.newspapers.com/article/evening-standard-happiness-is-a-cigar-ca/166611096/
Date of publication	circa 1984
Use in article (WP:NFCC#7)	Happiness is a cigar called Hamlet
Purpose of use in article (WP:NFCC#8)	The image is of a newspaper advertisement, featuring an advertising campaign slogan ("Happiness is a cigar called Hamlet") that ended in 1999, 25+ years ago. The specific image itself is from 1984, over 40 years ago. The image demonstrates the style and manner in which the slogan was used, and the overall appearance of Hamlet cigar advertising. There is no free use alternative, so this image's sole purpose is to illustrate the use of slogan.
Not replaceable with free media because (WP:NFCC#1)	The software or website from which the screenshot is taken is copyrighted and not released under a free license, so creation of a free image is not possible.
Not replaceable with textual coverage because (WP:NFCC#1)	While the article provides an overview of the slogan being used to advertise Hamlet cigars, text alone cannot convey the detail, style, and manner of the advertising as is readily seen through viewing this image.
Minimal use (WP:NFCC#3)	For illustrative/educational use only, in the noted Wikipedia article.
Respect for commercial opportunities (WP:NFCC#2)	The use of a low resolution screenshot from software or a website will not impact the commercial viability of the software or site.
Other information	The image appeared in the Evening Standard newspaper (London) on July 9, 1984, on page 23
Fair useFair use of copyrighted material in the context of Happiness is a cigar called Hamlet//en.wikipedia.org/wiki/File:Happiness_is_a_cigar_called_Hamlet_(1984).jpegtrue

Licensing

This image is a scan of a newspaper page or article, and the copyright for it is most likely held by either the publisher of the newspaper or the individual contributors who worked on the articles or images depicted. It is believed that the use of low-resolution images of newspaper pages

to illustrate either the publication of the article or issue in question,
with the publication name either visible on the image itself or written in the image description above,
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under the copyright law of the United States. Any other uses of this image, on Wikipedia or elsewhere, may be copyright infringement. See Wikipedia:Non-free content for more information.

Note: If the image depicts a person or persons on the cover, it is not acceptable to use the image in the article of the person or persons depicted on the cover, unless used to directly illustrate a point about the publication of the image. Use of the image merely to depict a person or persons in the image will be removed. Fair use

To the uploader:

Please add a detailed non-free use rationale for each article the image is used in, which must also declare compliance with the other parts of the non-free content criteria, as well as the source of the work and copyright information.
For example non-free use rationales, see Wikipedia:Use rationale examples.
This tag should only be used for images of newspapers. Do not use it for other purposes.
Template:Newspaper rationale may be helpful for stating the rationale.

To patrollers and administrators: If this image has an appropriate rationale please append |image has rationale=yes as a parameter to the license template.

File history

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	Date/Time	Thumbnail	Dimensions	User	Comment
current	00:02, 26 February 2025		382 × 261 (73 KB)	DatBot (talk \| contribs)	Reduce size of non-free image (BOT - disable)
	22:37, 24 February 2025	No thumbnail	818 × 558 (98 KB)	Dmoore5556 (talk \| contribs)	Uploading an excerpt from a non-free work using File Upload Wizard

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File usage

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Happiness is a cigar called Hamlet