Draft:Nau!
Submission declined on 29 April 2025 by RangersRus (talk).
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| Submission declined on 27 April 2025 by Theroadislong (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Theroadislong 3 months ago. | |
| Company type | Private |
|---|---|
| Industry | Retail, Eyewear |
| Founded | 2004 in Castiglione Olona, Italy |
| Founder | Monica Salvestrin, Fabrizio Brogi |
Area served | Worldwide |
Key people | Monica Salvestrin (Creative Director) Fabrizio Brogi (Chairman) |
| Products | Eyeglasses, Sunglasses, Contact lenses |
Nau! (stylized in all caps as NAU!) is an Italian company involved in the design, manufacture, and sale of eyewear, including prescription glasses, sunglasses, and contact lenses. Established in 2004 in Castiglione Olona, Italy, the company operates a retail network of mono-brand stores.[1][2] The company utilizes recycled materials in some products and states that it allocates a portion of its profits to social and environmental projects.[3]
History
[edit]Nau! was founded in 2004 in Castiglione Olona, Italy.[1] Founders included Monica Salvestrin and Fabrizio Brogi.[2][4]
Products are distributed through its network of mono-brand stores.[1] In 2018, Nau! began opening stores outside Italy, with locations reported in Spain, Mexico, India, and the Middle East.[1] By 2023, the company reported operating over 170 stores, including outlets in Italian airports and train stations.[3] In 2023, Nau! entered a partnership with consultancy 2.0 & Partners to develop its presence in the travel retail market.[3][5]
In 2014, the Italian newspaper La Repubblica mentioned Nau! as one of several companies considering a listing on the AIM Italia stock exchange, although the listing did not occur.[6]
Sustainability initiatives
[edit]Use of recycled materials
[edit]The company began using recycled materials in eyewear production circa 2007.[7] In 2009, it introduced products made partly from recycled plastic from its manufacturing process.[1] These collections were certified by CSI Cert.[1] The company states that some frames contain recycled plastic, including plastic derived from recovered marine waste.[7][8] In 2021, Nau! launched its Ocean Plastic collection, with frames containing polymer derived partly from recovered plastic bottles.[1] In 2024 the Italian newspaper Corriere della Sera reported on the firm's production and sale of glasses completely made from recycled plastic.[9]
Nau! Reloove
[edit]In 2024, Nau! opened a store in Como, Italy, named Nau! Reloove, selling refurbished secondhand eyewear collected from its Italian stores. The items undergo a refurbishment process.[7][10]
Environmental certification
[edit]Nau! obtained ISO 14001 certification for its environmental management system.[11][12][13]
Corporate affairs
[edit]The company received an award related to franchising from Az Franchising in 2010.[14]
Stores
[edit]As of 2023, Nau! operates over 170 stores. Most are located in Italy, with others in countries including Spain, Mexico, India, and the Middle East. Some stores are situated in airports and train stations.[1][3][7]
References
[edit]- ^ a b c d e f g h "The Brands: Discover Nau! sharp vision to become carbon-neutral". The Spin-Off. 27 June 2022.
- ^ a b "Corporate Storytelling - NAU! The Eyewear Revolution". ELITE Network. 19 April 2017.[non-primary source needed]
- ^ a b c d "NAU! teams up with 2.0 & Partners as it targets travel retail expansion". Moodie Davitt Report. 23 June 2023.[non-primary source needed]
- ^ "NAU - Perfect For Every Person". Retail & Leisure International. 3 February 2022.[non-primary source needed]
- ^ "NAU! plans travel retail expansion with 2.0 & Partners". DFNIonline. 28 June 2023.
- ^ "Matricole, dopo il boom del 2013 altre dieci società pronte alla Borsa". La Repubblica. 13 January 2014.
- ^ a b c d "The Stores: Discover Nau!Reloove, Como's new preloved eyewear store". The Spin-Off. 16 February 2024.
- ^ Querci, Elena (19 March 2016). "The Company Low Cost High-Value NAU! and the collaboration with the league for the environment". Economia Aziendale Online. 6. doi:10.6092/2038-5498/6.4.217-224.
- ^ "Castiglione Olona, l'azienda che vende occhiali usati e di plastica riciclata: «All'inizio la banca non voleva finanziarci, ora abbiamo 600 dipendenti»". Corriere della Sera (in Italian). 3 March 2024. Retrieved 28 April 2025.
- ^ "Nasce NAU! RELOOVE". Confimprese. 13 February 2024.[non-primary source needed]
- ^ "NAU! at Legambiente IX National Conference". MIDO Eyewear Show. 2 December 2023.
- ^ "NAU!". LinkedIn.[non-primary source needed]
- ^ "Italian eyewear brand NAU! makes its entry into the Indian Market". www.femmstyle.com. Retrieved 29 April 2025.[non-primary source needed]
- ^ "Nau! Italian Eyewear" (PDF). Franch.biz.[non-primary source needed]
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